César Melo Email & Phone Number

New York, New York, United States

New York, United States

Geneva, Switzerland

Geneva & New York

Board Member/ Board Advisor at Vidmob (www.vidmob.com), PlayInChoc (www.playinchoc.com), Droople (www.droople.io), Yamo (www.yamo.io), Element Packaging (www.myelement.com), Alaya (www.alayagood.com), Ekonoke (www.ekonoke.com), BAG (www.baginnovation.rw), Intuitivo (www.contxto.com) and proud investor in several of these ventures.

Purchase, New York And Geneva, Switzerland

I was responsible for Sub Saharan Africa (SSA) operationally (all functions), as well as the entire Categories organization in ESSA (Greater Europe + SSA), which included all beverage, snack and nutrition categories in our portfolio. This part of the role included growth strategy, all CMO / marketing functions as well as capital investment and M&A activity. With a combination of sharper growth strategies, elevated capabilities, more focused investment, and M&A, the ESSA business accelerated significantly, and Africa has become a large and more important part of PepsiCo.

Purchase, Ny

COMBE Incorporated is a global leader in male hair grooming with Just for Men, and feminine hygiene with the brand Vagisil. As a member of the board, Mr Melo advices the company on strategy, international business, marketing, sales, innovation, HR and other corporate governance matters.

East Hanover, Nj / Zurich, Switzerland

Mondelez is the global leader in chocolate, with iconic brands such as Cadbury, Toblerone, Milka, Lacta, Cote D'Or, Alpen Gold and Green & Blacks. César led the business through a matrix organization including all growth functions and located around the world. Key focus areas included growth strategy, innovation, advertising, cost optimization, capital investment, resource allocation, and P&L delivery through regional category presidents. During César's tenure, the team led a remarkable turnaround from sales decline to robust growth and stronger profitability, through a combination of geographic expansion, stronger innovation and margin improvement reinvested behind key markets and consumer segments. Regular exposure to the board of directors was part of the role.

Rhode Island, Usa

Led US turnaround efforts and global expansion for world’s largest marketer and designer (in unit volume) of non-prescription reading glasses and sunglasses, with more than 30 brands including iconic Foster Grant, Gargoyles and Solar Shield, and more than 2000 employees in the US, Europe, Latin America and Asia.

Geneva, Switzerland

Led all marketing and innovation functions for all categories in Europe. Closely involved in redefinition of the company's growth strategy for Europe at the start and during the economic crisis, including redesigning the company's cost structure, innovation priorities, resource allocation, acquisitions, divestments and people development. Accelerated margin accretive innovation and stronger consumer engagement, including embracing and implementing online and e-commerce.

New York

Led the only fully integrated global category at Colgate-Palmolive, in charge of all growth functions. Focused on accelerated high margin innovation at all price points, securing industry-beating cost structure and global logistics, enhanced commercial execution in all countries, stronger talent, and elevated category profile within the company for stronger resource allocation.

Manila, The Philippines

Usa / Russia / Central America / Dominican Republic /England

Held positions of increasing responsibility in Marketing, Sales and General Management in the United States and overseas.