Greg Solt Email & Phone Number

Adventure Ready Brands is a leader in the outdoor space. We have a portfolio of great brands that span several categories to better enable families to outdoor enthusiasts alike to spend more time outdoors! Developing and implementing multi-channel sales strategy to grow current future channels and customers. Optimize our forecasting, planning, and spends to maximize ROI while delivering shareholder value. Develop and grow the team to better serve our growing customer needs in a fast paced growing environment.

Lead all facets of commercialization (ecommerce, social media, retail, sales planning, and customer service) to deliver annual plans and maximize shareholder value. Optimizing spending, pricing, and overhead to deliver annual budget plans.Develop omni-channel strategies for multi branded portfolio to maximize growth and profitability.Lead new product development team to research market opportunities and close portfolio gaps by launching innovation.

Raleigh-Durham, North Carolina Area

Raleigh-Durham, North Carolina Area

Work with senior leadership team to develop domestic channel strategyManage Key Accounts (Walmart, Target, Best Buy, Bed Bath and Beyond, Amazon)Identify and onboard new customer partnersImplement new systems to drive efficiencies (S&OP, trade spend and reporting)

Managed Sales and planning for Ventures business unit.Managed and grew Walmart (+42%) for core business.Onboard new customers to drive BU sales and distribution (Nordstrom, Starbucks, Anthropologie)Manage and onboard new specialty rep groups nationally to drive sales in new channelsImplemented co-branding capabilities to allow customers to sell logo'd merchandise

Raleigh-Durham, North Carolina Area

Created tools and toolbox for all field teams to access for selling materialsDeveloped and rolled out trade funds architecture for all channelsDeveloped new merchandising solutions to better enable off shelf opportunities

Manage new and existing customers (Publix, Delhaize, HEB, Convenience Channel, Military, Channel, and Liberty Distribution) through joint business planning to meet company sales objectives. Manage broker team to ensure alignment to company and customer goals and objectives. Develop and implement go to market strategies for new channels (Convenience and Military). Serve as liaison and power user for new technology and systems for field sales.

Manage existing customer base within territory (Cracker Barrel, Harris Teeter, Books A Million, United Supermarkets, Ukrops, Lowes Foods, Ingles, Hastings). Identify and onboard new customers to grow Burt’s Bees distribution (MDI, Food Lion, Winn Dixie, Lowes Home Improvement). Manage broker team to ensure alignment to company and customer goals and objectives.

Manage field sales communications and bulletins on new and seasonal items, sales performance (reporting), and merchandising. Develop new merchandising vehicles to enable off shelf display and brand block strategies. Work with marketing to develop customer specific programs and SKU’s to drive incremental business. Act as project manager on development and implementation of new items, displays, and innovation. Analyze syndicated data (IRI and Nielsen) to identify sales trends and opportunities. Implement in house planogramming software. Collaborate with vendors to identify sustainable packaging options that met our company’s mission statement and customer needs.

Manage 13 direct reports. Determine efficient sales call routing for employees. Train employees to follow retail call procedure and consultative selling techniques. Call on District level key decision makers and headquarter accounts. Aid in set up and roll out of new hand-held’s for retail merchandisers. Grow market share through execution of monthly retail plans created by account executives. Piloted Category Management training.

Ensure full product distribution by account at retail. Build rapport with all levels of store management. Analyze past shipment sales and market data to leverage new product sales and incremental secondary displays. Manage regional head quarter accounts to drive new volume and meet company objectives. Innovate order procedures for more efficient use.

Ensure retail product distribution through authorized distribution listings. Built rapport with store level personnel. Use consultative selling techniques to sell incremental displays and gain additional shelf space. Prepare and make seasonal presentations. Build off shelf displays and merchandise product.

Masters Of Information Systems, Management Information Systems, General

Bachelor'S Degree, Business Administration And Management, General

Bachelor Of Science (B.S.), Business Management