At BMI Australia, we believe that good strategy requires equal parts creativity and rigour. Taking a co-design approach to enterprise strategy and transformation, we help organisations of all sizes (re)design their strategy and provide practical, pragmatic implementation advice and guidance. ► As a Director, I advise private and government organizations on corporate strategy, innovation, business transformation and sustainability.

Horizontes is a not-for-profit recognised and awarded for its positive impact in environmental development in Latin-American, now operating in Australia. ► The focus as Director is to establish operations, drive market presence and lead sustainability projects in the states of Queensland and Victoria. I have also served as Advisor to the Board of the parent organization in Colombia since 2014.

Arlington Partners was a top tier boutique strategy consulting house practising across a range of industry segments, helping boards and executive teams define and execute corporate strategy that balances commercial nous with world-class front line operations. This company was successfully merged with BMI Australia in July 2021.

Samsung in Colombia is the 2nd largest importer, the market leader for mobile phones and appliances with 45%+ market share and revenue of ~ US$ 1 Billion. ► I developed and executed Samsung's corporate affairs strategy to improve stakeholder reputation and successfully designed and implemented the corporate citizenship and government relations strategies. A highlight was increasing our local Corporate Reputation Ranking from under #100 to #38.𝗞𝗘𝗬 𝗩𝗔𝗟𝗨𝗘:✓ Generating 4X ad-equivalent free press investment ROI on CSR programs, so Samsung Colombia became the subsidiary with most free press/investment for CSR in the world✓ Delivering to 12,500+ direct beneficiaries, designing and launching 4 nationwide technology programs improving the impact of science and tech on education and growing employment opportunities for underprivileged children✓ Receiving recognition for the Smart School program, named as Global Best Practice ✓ Increasing corporate reputation, embedding social impact attributes to commercial/product campaigns✓ Receiving national and global awards, developing an innovative "education-with-technology" program for rural communities in Colombia. Called “Nomada,” highlights included:• Seeing Nomada replicated in 4 other countries in latinamerica• Winning the Global CSR Award in the Samsung Group• Winning the Colombian Reintegration Agency Award• Winning the El Espectador Leadership Award (Colombia's 2nd most important newspaper)✓ Successfully defining and leading the public policy agenda for Samsung, securing government support as a result of my advocacy. Key outcomes included:• Gaining support for 5G spectrum approval in the Americas Region and ITU• Preventing financial risks associated with new non-effective policies • Reducing customer complaints with the Customer Protection Agency by 30% leading and implementing an External Advisory Board of Experts. This project was named a Latinamerican Best Practice in 2018.

This is the national government entity responsible for the policies and programs to develop Colombia's technology services and markets. ► I directed the “Vive Digital Plan” (VD), a 4-year US$2.2 Billion government strategy to massively extend Internet and Technology use in Colombia. I also managed and executed directly the Digital SMBs program. The main objectives were: go from 2 million to 8 million internet connections, go from 7% to 50% of SMBs connected to the internet, and go from 200 to 700 towns connected to the internet (x3.5)I helped to guide the strategy and planning of 13 consultation and proposal development projects to design new ways to tackle the issue to achieve giant leaps, not small steps, as part of the overall +40 projects within the Vive Digital Plan. The end result for the Digital SMBs was that we achieved the government goal with 60% of SMBs using the internet for their business.𝗞𝗘𝗬 𝗩𝗔𝗟𝗨𝗘✓ Successfully managed the strategy and planning for the ground breaking $2 Billion telecommunications uplift strategy with multiple innovative initiatives across diverse sectors✓ Rapidly accelerating the uptake of technology for the SMB sector developing an innovative supply-chain strategy encouraging large anchor companies to sponsor SMB’s in their value chain transferring efficiencies in the price of products sold✓ Successfully securing the support of 40+ anchor companies to support initially 17000 SMBs, and afterwards more than 50000 directly within the plan – building systems and service capabilities impacting hundreds of thousands indirectlyAwarded by the Colombian Government in 2013 with the William Lee Stiles Medal of Merit forexceptional achievement.

This not-for-profit organization is one of Colombia's most respected consulting organizations for the development of education programs for government and private education. ► I managed overall business performance with a focus on its largest project, a US$ 18 Million contract with the Ministry of ICT. The goal was to install and operate 755 telecentres in 755 different towns and train the population in these towns to use the internet. When I started, the project did not comply with the initial contractual goals. The relationship with the client (Ministry of ICT) and the ally (BT – British Telecom) was challenged. Merani was exposed to millions of dollars in liabilities and sanctions that could have prevented them from contracting again with the government for at least 10 years. The first challenge was a hearing of discharges for non-compliance with the Ministry of ICT set for 2 weeks after my arrival. 𝗧𝗵𝗲 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝘃𝗮𝗹𝘂𝗲 𝗜 𝗱𝗲𝗹𝗶𝘃𝗲𝗿𝗲𝗱 𝗶𝗻𝗰𝗹𝘂𝗱𝗲𝗱:✓ Preventing Merani from getting multimillion-dollar sanctions and consequences to their business✓ Increasing Merani’s reputation within the public sector✓ Achieving outstanding financial results for the project✓ Securing a US$6 Million extension of the contract✓ Increasing revenues by 40% and EBITDA from -5.5% to 24.4%, transferring what was learned to other projects✓ Gaining new contracts with the governmentIt was intrinsically inspiring to achieve the desired results and impact in the 755 towns, showing the citizens the government's commitment to give new opportunities to these faraway places in Colombia. We trained more than 150,000 people helping them learn to use the internet for their specific interests and purposes, and provided new technology services for these 755 towns.

One of the globe's largest telcos present in 16 countries in Europe & Latin America and Colombia's 2nd largest telco with 19 million accesses and AUD$2.4 Bill revenue. ► I led the market intelligence and planning to drive Telefonica's first entry into Colombia's rural markets. My key objective was to secure commercial opportunities in new markets.Accountable for revenues, new products and plans, regulation and government-funded projects, I was also responsible for strategy and budget planning and developing customer intelligence services for the Residential Customers unit and leading the national operation, maintenance and network plans for the local loop.𝗞𝗘𝗬 𝗩𝗔𝗟𝗨𝗘✓ Securing government and executive support and funding for my proposed solution✓ Successfully managing a $50 Million project responding to the company and the government for results, including market and service planning, commercial strategy & technology design✓ Growing revenue to US$150+Million developing new services and commercial offerings ✓ Deploying telephony and internet services for 2,000+ rural and social communities✓ As part of the team helped secure protection for regional telecommunication services from the FTA negotiating with the government and with US✓ Growing service satisfaction levels by 2 digits (a 30% increase) rebuilding consumer trust ✓ Contributing to positioning the company for successful take over by Telefonica 3 years on ✓ Securing Telefonica Spanish HQ investment approval for +US$100 Million, executing the plan launching new broadband services in 33 markets ✓ Helping to strategically consolidate Telefonica as the only telco in Colombia with “national” service✓ Structuring Customer Intelligence services leading the development of IT solutions✓ Bidding and managing 23 ICT projects for the Ministry of ICT ✓ Managing provisioning of +150,000 lines and maintenance of more than 2.3 million fixed lines nationwide with multiple technology providers

I worked in business consulting services as Business Consulting Manager on projects delivering challenging business transformations focused on strategy, organization and technology consulting. I led client value focused consulting teams and engagements. I also worked on joint projects with McKinsey & Co for 2 years.A key highlight was delivering 20+consulting projects contributing to business transformation. This included: corporate strategy and operating model design, business continuity evaluation, organization design, implementation of cost optimization, implementation of business transformation plans andsoftware selection. ✓ Leading the technical component of a business transformation of a telecommunications conglomerate, delivering the following benefits to the client:• Identifying a possible US$45 Million + savings with technical optimisations• Mitigating significant risk of union backlash • Identifying opportunities for savings via consolidation of purchasing to increase negotiation power• My recommended new company structure became financially viable within 3 years; I helped make it attractive for acquisition and eventually 50% sold for $USD 2Billion✓ Leading software selection of a Billing & Customer Care platform for a Telecom company with operations in the US, Puerto Rico and Dominican Republic✓ Leading the business viability assessment for a troubled Telecom company in Puerto Rico to address strategic alternatives and present the roadmap to the Board. The result was to scale down and merge with an affiliate company, the Board approved the proposed action and it was implemented.✓ Achieving short-term cost benefits of +US 4 Million successfully implementing a cost management system for administrative, procurement, and services processes for a multi-service company✓ Designing the business model for Colombia’s largest government-owned bank and for a Telecom company with 2 million+ customers