Cesar R. Email & Phone Number

Santiago, Chile - Cordoba, Argentina

In charge of commercial development and territorial coverage. Looking for Import and Export business opportunities from Chile, to LATAM countries, with Commercial Representation services in both Argentina and Chile, acting as a commercial link between the Production companies and their potential market.

Santiago, Chile

I serve as Commercial Manager of the Chilean subsidiary of ALFAPARF Group, a renowned international laboratory based in Milan, Italy, with more than 40 years leading the Hair Cosmetics sector and presence in 80 countries. In the execution of the position, I learned to develop businesses in another country, another work culture, responding to the European Headquarters, with international standards. I learned to select collaborators (of different nationalities), train them, motivate them, encourage them and guide them, to achieve the company's objectives. I learned to negotiate and generate trust, in a highly competitive market like the Chilean one, generating alliances and strategic business partners for the sustainable growth of the business, in the medium and long term. I learned to manage Comex operations, to schedule purchases through very precise Forecasts, to use computer tools (such as BI) to have clear and useful information to make better decisions. I learned to make well-adjusted annual budgets, so that the company could obtain the best possible profitability, without affecting the operation of the subsidiary. I learned to carry out highly efficient Marketing and Trade actions to better position the brand and products in this market. I learned to identify the potential of each Region of Chile, to optimize the commercial offer based on the characteristics of each area. I learned to create management reports with very clear and measurable KPIs, so that the Head Office had a very precise overview of what was happening in its subsidiary. I learned about the laws and regulations of Chile, both at the labor level, as well as permits, customs, logistics, fiscal and tax, to prevent the company from incurring extraordinary expenses. And all that knowledge, plus my experience and academic base, allowed the subsidiary to Organize and Grow, leaving it in a sustainable situation to continue with its Evolution.

Cordoba, Argentina

BERTOLDI, a recognized company with more than 80 years in the market, in Distribution of professional Cosmetics products, for brands L'Oreal, Alfaparf, Wella, Schwarkopf, Tigi, Moroccanoil, with coverage in several Argentine provinces.In this role, I learned to manage the growth and evolution of a family-based commercial company, making business interests compatible with family life. I learned to debate ideas and strategic decisions, participating in the Executive Board with company partners.I learned to define a medium/long-term Business Development Plan, with management, economic and financial indicators, associated with a Budget.I learned to reorganize and define Management and Control Procedures, in all areas (logistics, purchasing, sales, labor, tax), with the use of available IT tools.I learned the laws and regulations of Argentina, at the Civil, Commercial, Labor and Tax level, to avoid expenses in lawsuits and non-compliance.I learned to evaluate PV Locations, to get closer to the consumer and achieve profitability in less time. To better negotiate Leases and create long-term relationships with owners. I learned to select Collaborators (in all areas), train them, motivate them, encourage them and guide them, to achieve the Objectives, with a focus on the Commercial area (counter salespeople, traveling salespeople).I learned to manage related Educational Services, to manage them as a collateral Business Unit, with very good synergy with the Core business. I learned to develop Franchises, expanding the number of PVs with investors, and to improve the economy of scale in Purchasing.What I learned, plus my experience and academic base, contributed to the takeoff of the Business, going from 3 Points of Sale to more than 16 when I left it, its own Professional Distribution Center, and an effective Franchisee scheme, leaving BERTOLDI in a situation Sustainable to follow its Evolution.

Córdoba, Argentina

Emprendimiento con colegas especializados en cada área de asesoramiento.

Venta directa de seguros personales.

Coordinar todas la areas, comerciales y adminsitrativas, a los fines de conseguir los objetivos fijados por el broker, en crecimiento y calidad de atencion.

Licenciado, Administracion De Empresas

Analista, Computer Systems Analysis/Analyst

Ingeniero En Informatica