Cristina Esteve-Leite Email & Phone Number

Canada

Woodstock, Ontario, Canada

Built and managed 15+ integrated marketing campaigns across various channels by collaborating with cross-functional teams on strategic goals and objectives to increase organizational revenueCoordinated 30+ marketing and sales support materials by partnering with Customer Sales and Marketing to effectively drive brand messaging and campaign awareness to customers and front-line staffIncreased organizational market share by analyzing customer segmentation models in collaboration with Customer Sales and Marketing, allowing us to to create customized integrated marketing strategies with strong calls to actionMonitored and reported on campaign results by evaluating program performance data to identify successes, adjust tactics if required to optimize results, and provide recommendations for continued KPI improvementsDeveloped and managed strategic marketing communication assets, event marketing and promotional contest materials in collaboration with the Customer Sales and Events teams to drive customer engagement and increase brand awarenessPartnered with Sales Enablement, Marketing and Legal to proofread all communications, review product and pricing specifications, and verify brand guidelines to ensure a cohesive and smooth program execution

Authored and facilitated front-line communications, sales strategies, and employee engagement materials in collaboration with Customer Sales, leading to a +25% revenue increase year over yearCreated and facilitated sales support materials such as infographics, product and pricing guides, sales scripts and objection handling strategies to empower front-line staff and represent the brand effectivelySupported cross-functional campaign deliverables, coordinating and guiding stakeholder meetings with key players to deliver exceptional results in a timely mannerYielded strong relationships with team leaders by cultivating two-way communication and collaboration, optimizing the reach of priority messaging

Burlington, Ontario, Canada

Developed and supported positive customer relationships, handling 20+ daily customer escalations by leveraging essential interpersonal skills and providing effective long-term solutions, leading to increased customer satisfaction and decreased churnMentored and facilitated front-line staff with sales and soft skill communications to empower and strengthen customer care and increase client resolutions Wrote and published content via social media channels by collaborating with the Office of the President, Social Media, and Escalations teams, providing quick and effective support to customers online

Burlington, Ontario, Canada

Build client relationships to understand their holistic needs and provide innovative, value-driven solutions, resulting in greater client retentionExceed quarterly sales targets by +15%, respectively Empathize, assess and deliver effective client solutions, leading to a 95% customer satisfaction score (SQM surveys)Assists with training of new employee hires, providing effective sales communications and educational infographics

Customer Journey driven mindset - meet with clients to understand their needs, create custom orders, work with logistics vendors to ensure on time delivery, and address additional concerns through follow up. Awarded All Star Sales Associate for exceeding annual targets and providing outstanding customer service in 2013 & 2015

Toronto, Ontario, Canada

Day to day social media monitoring for Kabrita's social platforms, with a focus on SEO and paid ad creation and managementWeekly content creation via WordPress

Bachelor'S Degree, Public Relations

Certificate, Event Planning & Strategy

Education record

Spanish Language And Literature

Bachelor'S Degree, Public Relations, Advertising, And Applied Communication