Rob Lancuba
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Rob Lancuba Email & Phone Number

CEO and Strategic CFO Partner at Growbiz Solutions Group
Location: Sydney, New South Wales, Australia 9 work roles 4 schools
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✓ Verified August 2026 3 data sources Profile completeness 86%

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Current company
Role
CEO and Strategic CFO Partner
Location
Sydney, New South Wales, Australia
Company size

Who is Rob Lancuba? Overview

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Quick answer

Rob Lancuba is listed as CEO and Strategic CFO Partner at Growbiz Solutions Group, a with 43 employees, based in Sydney, New South Wales, Australia. AeroLeads shows a matched LinkedIn profile for Rob Lancuba.

Rob Lancuba previously worked as CFO | Outsourced CFO | Virtual CFO | Business Advisory | Leader at Cfo On Call and Deputy CFO / Group Financial Controller at Vittoria Food & Beverage. Rob Lancuba holds Advancd Leadership Program from London Business School.

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Email format at Growbiz Solutions Group

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Growbiz Solutions Group

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Profile bio

About Rob Lancuba

I am a visionary CFO, COO, leader, and strategist with a track record of delivering transformative results across industries. Driven by an unwavering passion for people and a deep desire to create lasting positive change, I specialise in turning local businesses into national and global powerhouses. My approach goes beyond the financials....I help businesses unlock their full potential, fostering growth that lasts and impacts that resonate.► What I DoI empower growing businesses to maximise profits, outpace competitors, and build sustainable growth models that generate long-term success. Partnering with ambitious professionals, CEO's and leadership teams, I provide the expert guidance needed to propel their ventures to the next level.► What Sets Me ApartI’m not just a CFO/COO; I’m a transformational advisor with deep expertise in business turnarounds, mergers & acquisitions, and listed non-listed environments. I specialise in helping companies navigate complexity, seize opportunities, and scale with confidence.► My PassionMy mission is to unlock the full growth potential of both individuals and organisations. By fostering a culture of empowerment, I challenge teams to confront their fears, embrace change, and step into their brilliance as leaders and innovators.► Key Specializations

Current workplace

Rob Lancuba's current company

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Growbiz Solutions Group
Growbiz Solutions Group
CEO and Strategic CFO Partner
Sydney, NSW, AU
Employees
43
AeroLeads page
9 roles · 32 years

Rob Lancuba work experience

A career timeline built from the work history available for this profile.

Cfo | Outsourced Cfo | Virtual Cfo | Business Advisory | Leader

Current

Global

►Our Offering:▬▬▬▬▬▬▬▬▬▬▬▬▬▬We take responsibility for your financial challenges, so you can drive your business and make more money.► You Should Reach Out if:▬▬▬▬▬▬▬▬▬▬▬▬▬► Your business turnovers over between $3 million and $50+ million and you want to grow► You don’t need, want or can’t afford to employ a full-time CFO► You’d like a strategic sounding board to lead your Finance Function and help grow/expand your business, make more profit, or undertake an IPO or merger► You’re ready to sell, exit or merge your business ► We Help You:▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬► Promote profitable product groups, items or projects and eliminate those that are unprofitable ► Establish effective KPIs to measure results and grow sales► Set lower levels of overhead costs to increase profits► Ensure the most cost-effective finance facilities are in place► Almost certainly achieve a return 5 to 10 times greater than your investment► Interested to know more?▬▬▬▬▬▬▬▬▬▬▬▬▬▬Call: ✆ +61 (0)457 555 787 (Mobile) Email: ✉ roblancuba@aim.comVisit: ☛ roblancuba.com

May 2020 - Present

Deputy Cfo / Group Financial Controller

Sydney, Australia

Executive team member responsible for all finance in Australia and NZLeading a Finance Team of 20 people including management, financial & statutory reporting, governance and control, strategic planning, budgeting and forecasting, cashflow, audit, tax and commercial finance

Dec 2017 - Mar 2020

Virtual Cfo & Corporate Advisor

Growbiz Solutions

Sydney, Australia

• Restructured, grew profit by 10% and led a cleaning services group to an ASX listing• Developed and executed strategies that saved $25million pa for a food manufacturer• Helped re-establish, fund and grow an international restaurant chain• Re-engineered the supply chain across Asia Pacific for a global food manufacturer• Implemented savings, systems and processes that grew mid-term Tech start-up businesses for incubator Cataliize (Startmesh)• Co founded a Tech start-up incubator and raised $300,000 to grow the business• Guided 3 start ups from infancy to profitable growth across Asia Pacific

Jan 2013 - Dec 2017

Coo / General Manager & Director

New Zealand

Executive team member responsible for the entire operation in NZ• Led, streamlined, scaled and turned-around loss-making business• Full P&L accountability• Increased production efficiency by 60%• Reversed 3 years of sales decline through performance KPIs and refocus – increasing revenues 27% in 18 months• Built the export market • Successfully grew the business through a period of extreme cash constraints

Jan 2015 - Jun 2016

Head Of Finance

Rhodes, Nsw Australia

Executive team member responsible for all finance, administration, facilities in Oceania• Spearheaded company-wide restructuring programmes that reduced costs by 28%• Led a global cross functional team who relocated the production of Maggi 2 Minute Noodles from Melbourne to Malaysia that increased sales by 12% and profit by 30%• Over achieved profit targets 4 years running by driving regular gap-closing initiatives• Aligned the factory Finance teams (x14) who had operated in the silo of the factory and harmonised systems, skills, reporting and processes

2007 - 2012 ~5 yrs

Financial Controller - Asia Pacific

North Strathfield Nsw Australia

Executive team member responsible for all finance and administration in Asia Pacific• Revamped the management and statutory reporting process• Reduced month-end reporting from 7 to 5 days by introducing new streamlined processes• Improved forecast accuracy by changing behaviour that increased rigour and responsibility• Drove the implementation of IFRS and adoption of new standards in the statutory accounts

2004 - 2006 ~2 yrs

Chief Financial Officer – Asia Pacific

Sydney Area, Australia

Executive team member responsible for all finance, administration, IT and HR in Asia Pacific» Expanded $28 million company into a $300 million business spanning Asia Pacific» Championed 2 new acquisitions in Asia by analysing various potential acquisitions, negotiating with owners and managing the due diligence and integration process» Drove the implementation a new accounting and HR systems throughout Asia Pacific region» Built and led a finance team that serviced 10 countries in the Asia Pacific region

1995 - 2003 ~8 yrs

Non Executive Director - Newspoll Pty Ltd

Sydney, Australia

Influential fortnightly polling company. Published in the Australian, Newspoll drives much of the political coverage in the Australian media

1995 - 2003 ~8 yrs
Team & coworkers

Colleagues at Growbiz Solutions Group

Other employees you can reach at cfooncall.com.au. View company contacts for 43 employees →

4 education records

Rob Lancuba education

Cpa Qualifications, Accounting

Cpa Australia
FAQ

Frequently asked questions about Rob Lancuba

Quick answers generated from the profile data available on this page.

What company does Rob Lancuba work for?

Rob Lancuba works for Growbiz Solutions Group.

What is Rob Lancuba's role at Growbiz Solutions Group?

Rob Lancuba is listed as CEO and Strategic CFO Partner at Growbiz Solutions Group.

Where is Rob Lancuba based?

Rob Lancuba is based in Sydney, New South Wales, Australia while working with Growbiz Solutions Group.

What companies has Rob Lancuba worked for?

Rob Lancuba has worked for Growbiz Solutions Group, Cfo On Call, Vittoria Food & Beverage, Growbiz Solutions, and New Zealand Quality Waters Limited.

Who are Rob Lancuba's colleagues at Growbiz Solutions Group?

Rob Lancuba's colleagues at Growbiz Solutions Group include Sue Hirst, Shaun Prescott, Ca Deepinder Kaur, Ashley Arnott, and Michelle Frost.

How can I contact Rob Lancuba?

You can use AeroLeads to view verified contact signals for Rob Lancuba at Growbiz Solutions Group, including work email, phone, and LinkedIn data when available.

What schools did Rob Lancuba attend?

Rob Lancuba holds Advancd Leadership Program from London Business School.

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