Christopher Foti Email & Phone Number

Senior leadership role overseeing marketing operations, strategic planning, product launches, and project management for educational training programs and marketing funnel SaaS application, including setting KPIs, directing cross-functional teams, and aligning departmental goals with company-wide objectives.● Directed Marketing Operations team (copy, design, development, feature-testing) in executing high-impact product launches, driving customer-centric content strategy, and overseeing all phases of campaign delivery.● Facilitated daily and weekly cross-functional meetings to review KPIs, optimize resource allocation, and prioritize projects, ensuring alignment across design, development, and marketing teams.● Led joint venture and affiliate campaign initiatives for annual and large-scale launches, from concept development to promotional material coordination, supporting strategic partnerships and maximizing reach.● Oversaw customer onboarding for Coaching, Courses, Events, and SaaS products; conducted thorough reviews and testing of the customer journey from purchase through onboarding, adoption, and program completion to ensure a seamless, high-quality experience that maximized engagement and retention.● Developed compelling customer success narratives, showcasing transformative outcomes to reinforce brand credibility across multiple channels, including emails, sales pages, and digital content.● Managed the copy team & quality assurance for 90% of all customer-facing communications, including emails, sales pages, and marketing scripts, ensuring consistent brand voice and high-quality standards.● Developed marketing campaigns with segmented messaging for new and existing products that leverage the voice of the customer based on feedback surveys and case studies.● Monitored and analyzed campaign performance metrics, using data insights to continuously refine content strategy and maximize customer engagement

Austin, Tx

Recruited to elevate a fast-growing team by implementing scalable operations and growth strategies. Applied project lifecycle best practices, enabling the team to 3X revenue within the first year.● Strategic Product Launches: Designed and led multiple product launch campaigns, resulting in multi-million dollar sales through targeted customer engagement and conversion-focused marketing.● Customer Onboarding: Oversaw the handoff from marketing to the delivery and community team for quarterly digital courses, including the development of best practices and process improvements.● Customer Success Stories: Worked closely with the delivery and customer service teams to support customers and gather success stories that could be used in future marketing efforts.● High-Impact Event Management: Suported a 200-person, two-day live event featuring a high-ticket offer with live sales, generating significant revenue and bolstering customer loyalty.● Sales and Onboarding Workflow Optimization: Established and documented comprehensive marketing workflows and processes to enhance efficiency and streamline new customer onboarding.● Bestselling Book Campaign: Managed a New York Times bestselling book launch that achieved a top 5 debut in the first week and demonstrating an ability to execute high-profile, customer-focused campaigns.

Recruited to lead a high-stakes project for a major client, then transitioned to a full-time Operations Director role, overseeing initiatives to drive cost efficiency, operational improvements, and strategic project delivery across the organization.● Organizational Optimization: Directed high-impact improvement projects focused on infrastructure, staffing, and operational workflows to enhance efficiency and scalability.● Strategic Client Collaboration: Partnered with clients to design assessment tools and analyze results, aligning team formation and hiring strategies with organizational goals to ensure optimal team performance.● Operational Support for Executive Clients: Managed company operations supporting consulting services for C-suite executives and senior leaders in universities, government, and Fortune 500 corporations, ensuring project alignment with strategic priorities.● Innovative Talent Assessment Development: Led the creation of psychometric assessments leveraged by HR and executive teams to make data-driven hiring and team development decisions, enhancing organizational cohesion and leadership effectiveness.

Senior Project Manager and eCommerce Consultant leading diverse eCommerce projects for small businesses to publicly traded companies. Focused on driving product strategy, optimizing operational efficiencies, and enhancing user experiences within a SaaS eCommerce platform.● Strategic Project Leadership: Directed multiple eCommerce projects, guiding clients from initial scoping through to successful product launches, ensuring alignment with business goals and consumer needs.● Consumer-Centric Approach: Engaged closely with clients to integrate consumer feedback and insights into project planning and execution, ensuring the solutions were tailored to meet evolving market demands.● Feature Documentation & Adoption: Documented SaaS feature requests based on customer feedback and worked with the development team to drive feature adoption.● Ongoing Training and Consultation: Provided training and consultation focused on operational efficiencies and marketing strategies to help clients optimize their eCommerce capabilities and drive business growth.● Cost Reduction: Successfully reduced eCommerce site implementation costs by 60-70%, significantly enhancing platform scalability and client satisfaction.● Consultation for Top Brands: Advised several Internet Retailer Top 1000 merchants, enhancing their eCommerce strategies and user experiences, contributing to increased consumer engagement and sales.

Managed numerous website and print projects, in addition to office management of growing design and marketing company. Organizational responsibilities included; Client Relations, Vendor Relations, Quality Assurance, Proposal Writing, and Contract Preparation. Administrative responsibilities included; Accounts Receivable, Accounts Payable, Business Operations Management, Team Management. Creative responsibilities included; Copywriting, Copy Editing, Search Engine Optimization, Content Management. Oversaw the requirements gathering, content coordination and creation of various projects including national and regional magazines, seasonal retail catalogs, eCommerce and informational websites, as well food packaging and corporate identity.Selected Production resources, wrote scripts, supervised recording and post-production and negotiated airtimes of TV and Radio commercials for a local non-profit organization

Coordinated national workflow and created MS Excel workbooks and MS Access databases to track workflow, digital media delivery, and archival information. Supported a team of 20 national salespeople and their clients in production related matters.Trained new Production and Traffic employees on processes required to manage workflow for projects originating in the New York office.Identified procedural billing failures on orders fulfilled in multiple offices and implemented nationwide policy, reducing errors by 90%.Oversight of workflow and digital media transfers between 17 regional offices.Investigated and resolved quality control issues from Clients, Sales, Billing, Shipping and Production.Assigned responsibilities for day and night teams and responded to customer inquiries.