Claudia Friar Email & Phone Number

Beverly Hills, California, Us

• Manages a team of regional marketers based in DC, Maryland and Virginia• Prepares and presents project management solutions to ensure optimal team performance• Collaborates with team members to successfully execute marketing campaigns which may include traditional advertising, PR initiatives and content creation• Prepares, presents and executes marketing and promotional campaigns for multiple Live Nation events at the arena, amphitheater and stadium level• Identifies new strategic partners and onboard them for regional use• Hosts regular meetings with internal team members from various departments to ensure strong communication across the region• Works with the Regional President and local talent buying team to manage the success of local concerts and grow the regional footprint• Digests and utilizes Live Nation's first-party data to increase ticket sales and ancillary revenue• Utilizes audience segmentation and artist analytics to shape marketing plans• Stays abreast of Live Nation proprietary marketing tools and implements tools across the region

Beverly Hills, California, Us

• Acted as the primary local contact for artist marketing representatives regarding venue and show marketing plans for DC, Maryland and Northern Virginia• Prepared and executed marketing and promotional plans for Live Nation events across all venue sizes• Assisted with the rebuilding of Live Nation's Capital Region coming out of a pandemic by hiring a regional marketing team comprised of a Coordinator, Manager and Director• Structured the Regional Marketing Team's show assignments based on venue capacity• Worked with a third-party marketing agency to renegotiate rates and season deals in the DC-market• Utilized graphic design skills and branding acumen to relaunch the social media presence for Jiffy Lube Live, Pier Six Pavilion, The Fillmore Silver Spring and Warner Theatre's by creating unique brand books, templates and iconsCollaborated with Venue Marketing team to create onsite activations, build a content library and schedule photographers and videographers for all shows• Supported Regional President and local officials to announce the re-opening of DC and the return of concerts• Created local filing system and project management solutions to ensure a collaborative work environment with remote and hybrid team members

Beverly Hills, California, Us

• Hired, supervised and processed payroll for a seasonal marketing team including assistants, street team members and social media content curators• Acted as the marketing lead for all Jiffy Lube Live shows from 2016 to the present• Managed multiple social media platforms for Live Nation DC, Jiffy Lube Live and Pier Six Pavilion• Acted as a liaison between local media and artist publicists i.e., submits press requests and escorts media at concerts• Supervised the creation of ecards and the weekly newsletter for database of 700,000+ subscribers• Produced or oversaw the localization of all admats and graphics • Assisted with management of advertising budgets• Detailed grassroots-level marketing campaigns for ad plans

Beverly Hills, California, Us

• Compiled advertising settlement packages for all Baltimore, DC and Northern Virginia marketed concerts• Created ecards and the weekly newsletter for DC database• Escorted press at all concerts• Attended security briefings held by touring personnel to ensure fan safety• Designed local flyers and posters to promote upcoming concerts • Prepared one sheets and press releases for local distribution• Tracked and distributed promotional tickets for contesting• Received, coded, submitted, and tracked marketing invoices for payment• Facilitated ticket giveaways with local community partners and in-venue during events• Participated in weekly New Media Marketing Call to learn social media marketing, SEO, programmatic and retargeting• Created pass board and season credentials for Jiffy Lube Live

• Produced and designed 16 posters/flyers and multiple handbills• Researched target audiences for scheduled bands (demographics and psychographics)• Provided written detailed marketing strategies for every concert for June through August• Drafted press releases for national media outlets• Composed e-­mail blast (over 2,000 subscribers) and website blurbs for Rams Head Live

• Monitored safety at events• Responded to various administrative matters e.g., pre-­‐show briefings, enforcement of pass credentials

• Prepared packages of promotional materials to send out to street team members• Created various promotional partnerships with businesses throughout the East Coast• Maintained close contact with all street team members to ensure optimal performance

• Designed the Myspace page using HTML• Participated in the planning and implementation of the first three festivals• Coordinated the 2008 street team of 13 members, prepared promotional materials, implemented guerilla marketing strategies• Responsible for all radio marketing for the 2007 festival

• Updated Facebook and Myspace pages, ran multiple successful ticket give away promotions• Researched, drafted, and executed e‐marketing and print campaigns for a variety of artists and tours• Provided office support e.g., customer service, ordered office supplies, and data entry• Assigned and monitored marketing tasks to all interns