Cassandra Galindo Email & Phone Number

Redlands, Ca, Us

• Develop, edit, and write Esri customer success case studies (challenge, solution, results) and web articles (narrative storytelling) to support industry, sales, and media relations priorities. Achieved over 50 original pieces of customer success story content for 2021.• Curate customer success stories aligned with marketing objectives and targeted audiences for outside publications and produce compelling articles that generate awareness, interest, and demand for Esri products/solutions.• Identify process challenges related to customer success stories; implemented new documentation and form-fill questionnaire resulting in increased international story submissions.

Redlands, Ca, Us

• Cultivated internal relationships with Esri stakeholders for successful collaboration and workflow.• Developed, edited, and wrote Esri customer success case studies (challenge, solution, results) and web articles (narrative storytelling) to support industry, sales, and media relations priorities: achieved 17 original pieces of content.• Produced compelling content aligned with marketing objectives and targeted audiences to generate awareness, interest, and demand for Esri products/solutions.

Loma Linda, Ca, Us

Loma Linda University Health (LLUH) is a Level 1 trauma and academic medical center. Operating six hospitals and eight professional schools, LLUH serves the Inland Empire and San Bernardino County. Achievements• Secured feature stories for clients in local and national media outlets. Achieved over $145,000 in publicity for all placements for 2019 at outlets including Los Angeles Times, Epoch Times, Yahoo News, Reader’s Digest, KTLA, KVCR, and CBS.• Interviewed and wrote original pieces of blog, online news content, and patient stories in-house style. Achieved over 50 original pieces in 2019.• Researched and developed a consumer-focused biannual service line newsletter sent to 1,000+ community physicians.• Collaborated with marketing specialists in the development and execution of yearly client communications and marketing plans to ensure alignment with organizational goals.• Cultivated internal relationships with clients, physicians, and schools to maintain an expert list for media requests.• Provided general spokesperson and crisis communication support to the hospital.• Monitored local media for coverage of the hospital and its competitors; identified trends in national an local healthcare.

Temecula, Ca, Us

Premier Provider of Accountability Training Services, founded by the New York bestselling authors of Oz Principle.• Copyedited the company’s first two c-suite executive journals, for grammar, Associated Press and in-house style and consistent layout.• Created specialized media outreach plans to promote consultants and new training products.• Led all public relations activities to include: drafting and distributing press releases; pitching for awards, editorial opportunities, and speaking engagements; and executing internal communication messages to 100+ employees including a monthly newsletter.• Wrote, edited, and distributed client success stories, thought leadership articles for INC Magazine, social media ad copy, and marketing material for campaigns, creating a customer-focused copy with the appropriate tone and voice.

Temecula, Ca, Us

• Assisted the content marketing manager and director of communications in proofreading and copyediting all marketing collateral to include articles submitted to Inc. Magazine and other third-party publishers, campaign emails, press releases, website content, and social media.• Collaborated with the marketing events manager in production, scripting, and distribution of On24 webinar recordings for two company divisions broadcasted globally to 1,000+ viewers.

Los Angeles, California, Us

AmeriCorps is a volunteer-based government program addressing critical community needs through the placement of Americans in intensive community service each year.• Collaborated in the execution of a five-week-long English Language Learners Camp for children ages 7-12 including lesson plans and weekly themed activities to produce a 150-page student-authored book. •Ensured 60 student pieces each week were collected, transcribed, and copyedited to be compiled into a student-authored book.

Washington, Dc, Us

826DC is a nonprofit organization dedicated to supporting students ages 6-18 with their creative and expository writing skills, and to helping teachers inspire their students to write.• Supported the programs director with the copyediting and proofreading of three massive In-Schools Writing, Editing, & Publishing projects (ISWEP) using Chicago Style, which ranged between 200-300 pages.• Led the production and editing of 80 research book projects using InDesign.

Grand Terrace, Ca, Us

• Pitched and wrote on average 4-8 news pieces per week for City News Group, a regional newspaper serving 6 diverse communities throughout Riverside and San Bernardino counties.• Produced regular features and breaking news articles covering community, events, education, government, health, and human interest.• Adhered to AP Style guidelines while proofing and editing pages under weekly deadlines.• Shot and edited photos using digital cameras and Photoshop.