Cindy Gemmete

Cindy Gemmete Email and Phone Number

Associate Director, Planning at UM WW @ UM Worldwide
new york, new york, united states
Cindy Gemmete's Location
Grosse Pointe, Michigan, United States, United States
Cindy Gemmete's Contact Details

Cindy Gemmete work email

Cindy Gemmete personal email

n/a

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About Cindy Gemmete

Achieved a mastery of advertising and communication principles along with expertise in new media dynamics, technologies and analytics. Demonstrated ability to build strategic and innovative campaigns. Strong aptitude to conceive and implement new approaches and streamline processes. Highly skilled in problem solving, leadership and fiduciary responsibilities with persistent follow-through.

Cindy Gemmete's Current Company Details
UM Worldwide

Um Worldwide

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Associate Director, Planning at UM WW
new york, new york, united states
Website:
umww.com
Employees:
2514
Cindy Gemmete Work Experience Details
  • Um Worldwide
    Associate Director, Planning
    Um Worldwide Jun 2021 - Present
    Detroit, Michigan, United States
    As Associate Director of Planning at Universal McCann, I've honed my expertise in developing and executing cross-platform media strategies for a diverse range of clients, including B2B, B2C, and non-profit organizations. My focus is on data-driven insights, campaign optimization, and ensuring accurate investment stewardship. I've successfully implemented impactful branded content and experiential promotions that resonate with multicultural audiences. I'm passionate about mentoring and fostering the professional growth of my team, creating a collaborative and high-performing environment.
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  • Um Ww
    Senior Manager, Portfolio Management
    Um Ww Oct 2013 - Present
    Birmingham, Mi
    Integral in the strategic development and implementation of Nationwide media plans; including upfront broadcast and targeted digital video. Primary lead on new innovative solutions for cross-screen, video agnostic plans. Developer of data analytics needed for strategic recommendations (AMP, segmentation, spillover and scorecards).
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  • Um Ww
    Senior Manager, Portfolio Management
    Um Ww Dec 2017 - Jun 2021
    Birmingham, Mi
    Lead for Priority Health and Bob Evans planning. Emphasis on lower funnel KPIs and local media. Exceed client goals in terms of sales conversions and costs per. Initiated strategy for Bob Evans to shift to an off-premise approach, resulting in an 8% increase in sales YoY and record Thanksgiving earnings. Developed ROI and Media Mix Modeling analyses. Obtained added value in excess of 25% of buy.
  • Little Caesars
    Inside Sales Rep Pizza Kits
    Little Caesars Jan 2012 - Oct 2013
    Greater Detroit Area
    Establish and maintain relationships with schools and other non-profit groups that are in need of fundraising.
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  • Phd Detroit
    Svp Media Director
    Phd Detroit Jan 1996 - May 2010
    Provided leadership and strategic direction in developing multi-platform media plans for Chrysler, Jeep and 30 Diversified Corporate accounts. Responsible for all internal communications for PHD including, office operations and employee training.
  • Campbell-Ewald Advertising
    Media Supervisor
    Campbell-Ewald Advertising Jan 1993 - Jan 1996
    Responsible for overseeing and guiding research and development of media plans for Chevrolet while managing budgets in excess of $400MM. Analyzed target audiences and appropriate media outlets to compliment the objectives and strategies.
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Cindy Gemmete Skills

Media Planning Integrated Marketing Media Buying Digital Media Advertising Digital Strategy Field Marketing Digital Marketing Advertising Sales Account Management Brand Development Broadcast Online Advertising Marketing Strategy Interactive Marketing Social Media Marketing Online Marketing Social Media Mobile Marketing

Cindy Gemmete Education Details

Frequently Asked Questions about Cindy Gemmete

What company does Cindy Gemmete work for?

Cindy Gemmete works for Um Worldwide

What is Cindy Gemmete's role at the current company?

Cindy Gemmete's current role is Associate Director, Planning at UM WW.

What is Cindy Gemmete's email address?

Cindy Gemmete's email address is ci****@****mww.com

What is Cindy Gemmete's direct phone number?

Cindy Gemmete's direct phone number is +124855*****

What schools did Cindy Gemmete attend?

Cindy Gemmete attended Michigan State University, Western Michigan University.

What skills is Cindy Gemmete known for?

Cindy Gemmete has skills like Media Planning, Integrated Marketing, Media Buying, Digital Media, Advertising, Digital Strategy, Field Marketing, Digital Marketing, Advertising Sales, Account Management, Brand Development, Broadcast.

Who are Cindy Gemmete's colleagues?

Cindy Gemmete's colleagues are Ashley Weber, Mackenzie Kernan, David Smith, İncihan Akpınar, Sanket Gole, Jeenal Patel, Suquan Kon.

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