Cindy Gemmete Email & Phone Number

Detroit, Michigan, United States

As Associate Director of Planning at Universal McCann, I've honed my expertise in developing and executing cross-platform media strategies for a diverse range of clients, including B2B, B2C, and non-profit organizations. My focus is on data-driven insights, campaign optimization, and ensuring accurate investment stewardship. I've successfully implemented impactful branded content and experiential promotions that resonate with multicultural audiences. I'm passionate about mentoring and fostering the professional growth of my team, creating a collaborative and high-performing environment.

Birmingham, Mi

Integral in the strategic development and implementation of Nationwide media plans; including upfront broadcast and targeted digital video. Primary lead on new innovative solutions for cross-screen, video agnostic plans. Developer of data analytics needed for strategic recommendations (AMP, segmentation, spillover and scorecards).

Birmingham, Mi

Lead for Priority Health and Bob Evans planning. Emphasis on lower funnel KPIs and local media. Exceed client goals in terms of sales conversions and costs per. Initiated strategy for Bob Evans to shift to an off-premise approach, resulting in an 8% increase in sales YoY and record Thanksgiving earnings. Developed ROI and Media Mix Modeling analyses. Obtained added value in excess of 25% of buy.

Greater Detroit Area

Establish and maintain relationships with schools and other non-profit groups that are in need of fundraising.

Provided leadership and strategic direction in developing multi-platform media plans for Chrysler, Jeep and 30 Diversified Corporate accounts. Responsible for all internal communications for PHD including, office operations and employee training.

Responsible for overseeing and guiding research and development of media plans for Chevrolet while managing budgets in excess of $400MM. Analyzed target audiences and appropriate media outlets to compliment the objectives and strategies.

Masters, Advertising

Education record