Chelsea Gitzen Email & Phone Number

New York, United States

Serving as the lead liaison between the Communications & Digital team and ADL's programmatic departments, as well as the Brand & Marketing team, I drive cohesive social media content aligned with ADL's brand identity. My role focuses on developing engaging content, managing campaigns, and expanding ADL's social influencer program to enhance brand awareness and foster external partnerships.• Strategic Collaboration: Collaborate on ADL's long-term social media strategy, emphasizing programmatic content creation, paid social, regional support, partnership opportunities, and social influencer strategy expansion.• Content Development: Lead the creation and execution of organic and paid social media campaigns, ensuring alignment with organizational goals and values. Develop social media toolkits for regional teams and maintain awareness of content strategies.• Data Analysis: Pull and analyze social media reports to inform decision-making, optimize future efforts, and drive continuous improvement in engagement and reach.• Brand Consistency: Ensure consistency in brand messaging across all social media channels, tailoring content to resonate with diverse audience segments while maintaining brand integrity.• Community Engagement: Provide daily community management support, engaging with followers and monitoring trends to identify real-time opportunities for ADL's participation in relevant conversations.• Skills Utilization: Leverage exceptional copywriting, graphic design, and video creation skills to produce compelling content that drives audience engagement and supports organizational objectives.• Social Listening: Actively monitor social channels, escalate trends and brand mentions, and identify opportunities for ADL to join or lead conversations.• Collaborative Support: Assist Social Media Strategists with additional coverage and support as needed, contributing to a cohesive and dynamic social media presence.

New Port Richey, Florida, United States

• Led the creation and implementation of PR strategies to boost corporate image, overseeing content for social media and collaborating with industry leaders for editorial thought leadership.• Established and nurtured media relationships, enhancing the organization's visibility and impact in the healthcare sector.• Spearhead the development and execution of the hospice's content marketing strategy, enhancing brand awareness and audience engagement across digital platforms.• Lead a team in the ideation, creation, and distribution of compelling content for social media, ensuring alignment with the organization's mission and values.

• Directed the company's content and social marketing strategy, significantly increasing brand engagement and media presence.• Executed high-impact PR campaigns and collaborated with the social media team to amplify company news, aligning with broader marketing objectives.• Developed & executed a comprehensive social marketing strategy, resulting in a significant increase in brand engagement & community growth across LinkedIn, Facebook, Twitter, Instagram and YouTube.

• Managed the editorial process for the company blog, from content ideation and generation to reviewing and editing contributions from agency partners, strategically leveraging content to enhance product/service marketing.• Served as the community lead, leveraging current news and trends to engage the existing audience and foster community growth.• Partnered with the Customer Experience Team to monitor and respond to comments across social channels, ensuring adherence to service level agreements and maintaining a positive brand image.• Produced quarterly reports analyzing content and communications performance, informing strategic adjustments to enhance visibility and engagement.

Fountain Valley, Ca

• Crafted and disseminated press releases, managed social media channels, and led PR campaigns that highlighted the company’s milestones, contributing to a strong online reputation.• Spearheaded media relations and thought leadership efforts, positioning WuXi AppTec as a thought leader in the biotech industry.• Led the creation of press releases, internal and external presentations, case studies, and social media content, aligning all communications with the company's brand image.• Managed a team of social media managers, increasing engagement and followers across company channels, and conducted in-depth social and media monitoring to analyze public awareness and sentiment.• Designed and implemented high-visibility content campaigns, including on-camera interviews with industry leaders, significantly boosting the company's profile.

Savannah River Site | Office Of External Affairs | Aiken, Sc

• Managed internal communications and logistics for public events, saving over $10,000 through vendor negotiations.• Produced engaging graphics and content for public relations efforts, enhancing the DOE's public image and stakeholder engagement.

Tacoma, Wa

• Led the creation of diverse communication materials, significantly improving the organization's outreach and engagement with local communities.• Mentored an intern team, fostering skill development and enhancing the quality of communications output.

Telecommute

• Curated engaging social media content and managed online community interactions, contributing to the firm's growth and online presence.• Oversaw project management and coordinated with contractors to ensure timely delivery of web and graphic design projects.

Niagara Falls, Ny

• Executed comprehensive public affairs campaigns, managed social media accounts, and engaged with national media to promote the Air Force's mission and achievements.• Developed training materials and conducted presentations to enhance team proficiency in public relations tactics.

Satellite Company For The Washington Post

• Authored over 100 articles on various topics, demonstrating an ability to research, understand, and communicate complex subjects engagingly.• Played a pivotal role in a cross-functional team that redesigned the weekly paper’s layout, improving reader navigation and satisfaction.• Developed a journalist training program to enhance reporting skills, emphasizing storytelling and digital engagement.

Creative Writing

Activities and Societies: Majored in Creative Writing Left early to pursue a military career.

Public Affairs Specialist, Journalism, Photography, Photojournalism, Public Relations, Public Affairs, Social Media Marketing

Activities and Societies: Female guidance & leader position held inside the Air Force student community, Drill instruction position held.

Reach Plus Graduate, Microsoft Office Suite Certification

Activities and Societies: Graduated with Honors The Reach Plus course teaches career development while also providing certifications.

Social Media Training: Advertising & Holiday Marketing, Social Media

* Creating for Disruptor Brands * Storyboarding Workshop * Creative Best Practices for Disruptor Brands * Creative Workshop: How to Find.

Public Affairs Training - Social Media & Photography, Social Media & Photography

* Search Engine Optimization * Regulatory Compliance * Site Gauge Metrics & Analytics * Intellectual Property * Social Media &.