Chelsea Gitzen Email & Phone Number

New York, United States

• Serving as the lead liaison between the Communications & Digital team and ADL's programmatic departments, as well as the Brand & Marketing team, I drive cohesive social media content aligned with ADL's brand identity..
• Strategic Collaboration: Collaborate on ADL's long-term social media strategy, emphasizing programmatic content creation, paid social, regional support, partnership opportunities, and social influencer strategy.
• Content Development: Lead the creation and execution of organic and paid social media campaigns, ensuring alignment with organizational goals and values. Develop social media toolkits for regional teams and maintain.
• Data Analysis: Pull and analyze social media reports to inform decision-making, optimize future efforts, and drive continuous improvement in engagement and reach.
• Brand Consistency: Ensure consistency in brand messaging across all social media channels, tailoring content to resonate with diverse audience segments while maintaining brand integrity.
• Community Engagement: Provide daily community management support, engaging with followers and monitoring trends to identify real-time opportunities for ADL's participation in relevant conversations.

New Port Richey, Florida, United States

• Led the creation and implementation of PR strategies to boost corporate image, overseeing content for social media and collaborating with industry leaders for editorial thought leadership.
• Established and nurtured media relationships, enhancing the organization's visibility and impact in the healthcare sector.
• Spearhead the development and execution of the hospice's content marketing strategy, enhancing brand awareness and audience engagement across digital platforms.
• Lead a team in the ideation, creation, and distribution of compelling content for social media, ensuring alignment with the organization's mission and values.

• Directed the company's content and social marketing strategy, significantly increasing brand engagement and media presence.
• Executed high-impact PR campaigns and collaborated with the social media team to amplify company news, aligning with broader marketing objectives.
• Developed & executed a comprehensive social marketing strategy, resulting in a significant increase in brand engagement & community growth across LinkedIn, Facebook, Twitter, Instagram and YouTube.

• Managed the editorial process for the company blog, from content ideation and generation to reviewing and editing contributions from agency partners, strategically leveraging content to enhance product/service marketing.
• Served as the community lead, leveraging current news and trends to engage the existing audience and foster community growth.
• Partnered with the Customer Experience Team to monitor and respond to comments across social channels, ensuring adherence to service level agreements and maintaining a positive brand image.
• Produced quarterly reports analyzing content and communications performance, informing strategic adjustments to enhance visibility and engagement.

Fountain Valley, CA

• Crafted and disseminated press releases, managed social media channels, and led PR campaigns that highlighted the company’s milestones, contributing to a strong online reputation.
• Spearheaded media relations and thought leadership efforts, positioning WuXi AppTec as a thought leader in the biotech industry.
• Led the creation of press releases, internal and external presentations, case studies, and social media content, aligning all communications with the company's brand image.
• Managed a team of social media managers, increasing engagement and followers across company channels, and conducted in-depth social and media monitoring to analyze public awareness and sentiment.
• Designed and implemented high-visibility content campaigns, including on-camera interviews with industry leaders, significantly boosting the company's profile.

Savannah River Site | Office Of External Affairs | Aiken, SC

• Managed internal communications and logistics for public events, saving over $10,000 through vendor negotiations.
• Produced engaging graphics and content for public relations efforts, enhancing the DOE's public image and stakeholder engagement.

Tacoma, WA

• Led the creation of diverse communication materials, significantly improving the organization's outreach and engagement with local communities.
• Mentored an intern team, fostering skill development and enhancing the quality of communications output.

Telecommute

• Curated engaging social media content and managed online community interactions, contributing to the firm's growth and online presence.
• Oversaw project management and coordinated with contractors to ensure timely delivery of web and graphic design projects.

Niagara Falls, NY

• Executed comprehensive public affairs campaigns, managed social media accounts, and engaged with national media to promote the Air Force's mission and achievements.
• Developed training materials and conducted presentations to enhance team proficiency in public relations tactics.

Satellite Company For The Washington Post

• Authored over 100 articles on various topics, demonstrating an ability to research, understand, and communicate complex subjects engagingly.
• Played a pivotal role in a cross-functional team that redesigned the weekly paper’s layout, improving reader navigation and satisfaction.
• Developed a journalist training program to enhance reporting skills, emphasizing storytelling and digital engagement.

Creative Writing

Activities and Societies: Majored in Creative Writing Left early to pursue a military career.

Public Affairs Specialist, Journalism, Photography, Photojournalism, Public Relations, Public Affairs, Social Media Marketing

Activities and Societies: Female guidance & leader position held inside the Air Force student community, Drill instruction position held.

Reach Plus Graduate, Microsoft Office Suite Certification

Activities and Societies: Graduated with Honors The Reach Plus course teaches career development while also providing certifications in.

Social Media Training: Advertising & Holiday Marketing, Social Media

* Creating for Disruptor Brands * Storyboarding Workshop * Creative Best Practices for Disruptor Brands * Creative Workshop: How to Find.

Public Affairs Training - Social Media & Photography, Social Media & Photography

* Search Engine Optimization * Regulatory Compliance * Site Gauge Metrics & Analytics * Intellectual Property * Social Media &.