Christine Martineau Davis Email & Phone Number

Omaha, NE, US

Omaha, NE, US

New York, NY, US

• Partner with internal teams to execute against the CLM strategy to influence adoption, retention, and engagement.
• Lead the development of content for customers.
• Establish and maintain effective program measurement and KPIs.
• Participate in the cross-functional customer journey team and help drive key initiatives as defined by the team.

Minneapolis, Minnesota, US

• Drove customer marketing and advocacy efforts for the brand.
• Managed Customer and Technical Advisory Boards.

Austin, Texas, US

• Led the team managing customer marketing and advocacy for Oracle Sales, Service, and Field Service.
• Managed cross-product customer marketing and advocacy across the growing Oracle advertising and customer experience business.
• Championed, developed, and amplified compelling value-based customer stories across marketing channels and supported analyst relations efforts.
• Managed the Oracle Markie awards program.

Austin, Texas, US

• Managed regional customer engagement, advocacy, marketing, and thought leadership for Oracle's strategic enterprise accounts.
• Engaged and collaborated with c-suite and senior executives to amplify their companies' successes, focused on innovation, and business transformation using Oracle cloud solutions.

Leimen, Baden-Württemberg, DE

• Created lead generation and customer marketing campaigns for REALTECH’s North American software and consulting divisions, including digital, social, and event marketing.
• Wrote marketing content and success stories; developed and executed marketing campaigns using an inbound, integrated approach.
• Planned, managed, and staffed trade shows and events and managed SEO/SEM and PPC efforts in the US.
• Doubled social media engagement and grew followers for US brand. Increased email click-through rate by 80%.

• Managed strategic marketing, lead generation, and customer marketing campaign activities for four brands with an annual marketing budget of more than $1MM.
• Developed and executed direct marketing campaigns using marketing automation tools. Collaborated with internal departments and supervised outside creative and production resources to execute the campaigns.
• Supported SEO/SEM and PPC efforts and owned campaign expenses and metrics.
• Improved ROI of direct mail by 7% by enhancing segmentation to reduce mail costs.

• Developed, wrote, and published technical documentation, including installation guides, quick start guides, online help, and printed documentation using Adobe FrameMaker and RoboHelp.

Newcastle Upon Tyne, GB

• Owned content for the annual releases of two Sage products. Developed, wrote, and published context-sensitive help documentation using Adobe FrameMaker and RoboHelp. Created release notes, installation guides, and.
• Created web help format for new Sage product; wrote and published new web help documentation for the product.
• Worked with a cross-functional development team, including design analysts, software architects, software engineers, and quality assurance analysts to maintain existing content.
• Created and maintained eLearning courses using Adobe Captivate.

Newcastle Upon Tyne, GB

• Owned direct and email marketing campaign strategy for two Sage brands with annual budgets of more than $1MM. As budgets were decreased, adjusted segmentation strategy to still grow response rate by 8%.
• Provided analysis of performance of direct campaigns to executive team.

Boca Raton, Florida, US

• Managed the 5% Back to Schools loyalty program with an annual budget of $1.4MM, including email, direct mail, and in-store events for more than 1,000 stores throughout North America. Increased school adoption by 4%.
• Managed the Star Teacher loyalty program with an annual budget of $850K, including the annual Teacher Breakfast events. Increased donations for Star Teacher give-away bags by 50% and increased event attendance by 20%.
• Produced annual marketing plans and planning for ad hoc program initiatives.
• Performed analysis of overall program effectiveness.