Manage all biddable media across the digital landscape - search, display, social, etc.Liaise with brand managers / developers to architect and implement SEO strategies both on page and off.Responsible for reporting on full-funnel performance across all web properties, advertising channels, and CRM databases

Regularly report on metrics for direct response and awareness efforts across all digital media channels including programmatic, search, social, and email.Architect dashboards via excel and Good Data (visual analytics platform) to review with clients in person/over the phone.Integrate with internal client data sources and overlaying them with paid media to show the effects of advertising on our clients business’ overall.Participate in new business pitches to explain how… Show more Regularly report on metrics for direct response and awareness efforts across all digital media channels including programmatic, search, social, and email.Architect dashboards via excel and Good Data (visual analytics platform) to review with clients in person/over the phone.Integrate with internal client data sources and overlaying them with paid media to show the effects of advertising on our clients business’ overall.Participate in new business pitches to explain how analytics will help prove the effectiveness of their digital media dollars.Manage a team of 4 – 2 in house and 2 freelancers.Main point of contact for all clients for anything related to data & technology.Client Experience: Con Edison, Institute of Management Accountants, Neuberger Berman, Alliance Bernstein, Project Management Institute, Kwiat Diamonds, Success Academies Charter Schools, Garanimals and Global Association of Risk Professionals Show less

Prepared performance reports to management on a regular basis showing which digital channels were driving the strongest ROI’s across email, retargeting, search, affiliate, amazon, etc. and made optimizations based on that data.Restructured and managed search campaigns for all product and brand efforts via Google and Bing.Produced a 48.2% increase in revenue for the organizations SEM program after fully optimizing campaigns while maintaining a strong ROI.Served as the… Show more Prepared performance reports to management on a regular basis showing which digital channels were driving the strongest ROI’s across email, retargeting, search, affiliate, amazon, etc. and made optimizations based on that data.Restructured and managed search campaigns for all product and brand efforts via Google and Bing.Produced a 48.2% increase in revenue for the organizations SEM program after fully optimizing campaigns while maintaining a strong ROI.Served as the point of contact for the organization's affiliate marketing program and shopping companion networks.Recognized for high performance and transitioned to a full time digital marketing position after initially starting as a summer intern. Show less