Tharathep Chuayrod Email & Phone Number

Bangkok City, Thailand

• Drive growth of financial service products through advanced data analytics.
• Create hyper-personalised marketing campaigns based on customer insights.
• Analyse data to inform strategies and optimise product offerings.
• Collaborate with cross-functional teams to develop data-driven solutions.
• Enhance customer engagement by understanding client needs and preferences.

Bangkok City, Thailand

• Developed BI dashboards that optimized work hours and improved operational efficiency.
• Generated stock replenishment reports, achieving zero stockouts and minimizing opportunity loss.
• Cleaned and categorized product data, enabling accurate sales tracking with a comprehensive product master.
• Automated SKU generation for streamlined product identification and management.
• Delivered actionable insights that boosted sales team performance across all channels.
• Aligned data solutions with corporate strategy, driving strategic growth.

Bangkok, Bangkok City, Thailand

• Developed a customer segmentation model aimed at enhancing marketing efficacy to boost lead generation.
• Updated propensity models to align with evolving consumer behaviours, ensuring relevance and effectiveness in marketing strategies.
• Contributed to optimisation modelling efforts, refining algorithms to determine the optimal frequency of SMS communications per customer segment, to maximise profitability.

Bangkok City, Thailand

• Utilised Machine Learning Models for Enhanced Banking Customer and Branch Segmentation, Analysis, and Process Optimisation, driving Business Strategy Enhancement for Revenue Growth.
• Optimised Tableau Dashboards to Reduce Database Engine Workload in Big Data Environments.
• Designed a Cutting-Edge Dashboard to Optimise Land Adoption in the Thailand's public sector, our innovative tool maximises land usage benefits, factoring in soil quality, cost-effectiveness, and environmental.
• Designed and implemented a dashboard for a logistics company, leveraging statistical analysis and visualisation tools to provide actionable insights. This resulted in increased revenue and enhanced manpower management.
• Designed and suggested data cleansing and validation strategies to the customer to achieve a single source of truth data repository.
• Revised and optimized the existing dashboard following the integration of new data sources, ensuring efficient visualization and enhanced dashboard performance.

Bangkok, Bangkok City, Thailand

• Developed, analysed and managed customer business requirements in banking, risk management, realestate, and government industries.
• Gathered information from clients and mapping business requirements to technical requirements.
• Provided options and recommended end-to-end business solutions or workarounds.
• Performed impact analysis, consolidated implementation efforts, and developed implementation plans from the input of various parties, such as development teams, test teams, and infrastructure teams.
• Cooperated with project team members to deliver quality data products and solutions, including customer segmentation, product recommendations, data scraping, trend prediction, process automation using RPA.
• Led analysis on customer business requirements and document requirements, developed plans andapproaches for business deployment, including training.

Ayutthaya, Phra Nakhon Si Ayutthaya, Thailand

• Planned work strategy for the team to achieve the company target.
• Controlled work plan and followed up on progress updates.
• Reported model progress to the top management team.
• Communicated with other departments to update model progress.

Ayutthaya, Phra Nakhon Si Ayutthaya, Thailand

• Checked part quality and delivery of new model parts to achieve the model target.
• Followed up on the supplier’s plan and issued a recovery plan when they missed the goal.
• Communicated with Indonesia, India and Brazil plants to support quality problems.
• Reduced cost by 790,000 THB by reducing the working process. (1st place in Best Quality Award)
• Offered department digital documents flow project to IT, and they received this project.

Rayong, Thailand

• Worked in the assembly department
• Created rework standard time
• Moderated SWOT analysis brainstorming session
• Leaded team-building activity

Msc Data Science, Data Science, Merit (Second Class Honour) With Overall 72.83%

● Dissertation: Evaluating the Stability of Explainable AI (XAI) in Time Series Classification Models ● Mini project: Bristol Open Data.

Bachelor Of Engineering - Be, Industrial Engineering

Academic Achievements: ● Earned Second-Class Honors with a GPA of 3.29 ● Thesis: Leveraging IoT and Big Data Analytics for Intelligent.