Tharathep Chuayrod Email & Phone Number

Bangkok City, Thailand

• Drive growth of financial service products through advanced data analytics.• Create hyper-personalised marketing campaigns based on customer insights.• Analyse data to inform strategies and optimise product offerings.• Collaborate with cross-functional teams to develop data-driven solutions.• Enhance customer engagement by understanding client needs and preferences.

Bangkok City, Thailand

• Developed BI dashboards that optimized work hours and improved operational efficiency.• Generated stock replenishment reports, achieving zero stockouts and minimizing opportunity loss.• Cleaned and categorized product data, enabling accurate sales tracking with a comprehensive product master.• Automated SKU generation for streamlined product identification and management.• Delivered actionable insights that boosted sales team performance across all channels.• Aligned data solutions with corporate strategy, driving strategic growth.• Led budget and sales target planning, integrating historical data with corporate projections.• Created a target achievement tool that enabled cohesive budget planning across departments.

Bangkok, Bangkok City, Thailand

• Developed a customer segmentation model aimed at enhancing marketing efficacy to boost lead generation.• Updated propensity models to align with evolving consumer behaviours, ensuring relevance and effectiveness in marketing strategies.• Contributed to optimisation modelling efforts, refining algorithms to determine the optimal frequency of SMS communications per customer segment, to maximise profitability.

Bangkok City, Thailand

• Utilised Machine Learning Models for Enhanced Banking Customer and Branch Segmentation, Analysis, and Process Optimisation, driving Business Strategy Enhancement for Revenue Growth.• Optimised Tableau Dashboards to Reduce Database Engine Workload in Big Data Environments.• Designed a Cutting-Edge Dashboard to Optimise Land Adoption in the Thailand's public sector, our innovative tool maximises land usage benefits, factoring in soil quality, cost-effectiveness, and environmental sustainability.• Designed and implemented a dashboard for a logistics company, leveraging statistical analysis and visualisation tools to provide actionable insights. This resulted in increased revenue and enhanced manpower management and operation processes.• Designed and suggested data cleansing and validation strategies to the customer to achieve a single source of truth data repository.• Revised and optimized the existing dashboard following the integration of new data sources, ensuring efficient visualization and enhanced dashboard performance.• Conducted user manual for the designed dashboard to facilitate the interpretation of feature usage within the visualisation tool, ensuring it is easy to understand and use.

Bangkok, Bangkok City, Thailand

• Developed, analysed and managed customer business requirements in banking, risk management, realestate, and government industries.• Gathered information from clients and mapping business requirements to technical requirements.• Provided options and recommended end-to-end business solutions or workarounds.• Performed impact analysis, consolidated implementation efforts, and developed implementation plans from the input of various parties, such as development teams, test teams, and infrastructure teams.• Cooperated with project team members to deliver quality data products and solutions, including customer segmentation, product recommendations, data scraping, trend prediction, process automation using RPA, right-time-to-call, location scoring, and customer journey mapping.• Led analysis on customer business requirements and document requirements, developed plans andapproaches for business deployment, including training.

Ayutthaya, Phra Nakhon Si Ayutthaya, Thailand

• Planned work strategy for the team to achieve the company target.• Controlled work plan and followed up on progress updates.• Reported model progress to the top management team.• Communicated with other departments to update model progress.

Ayutthaya, Phra Nakhon Si Ayutthaya, Thailand

• Checked part quality and delivery of new model parts to achieve the model target.• Followed up on the supplier’s plan and issued a recovery plan when they missed the goal.• Communicated with Indonesia, India and Brazil plants to support quality problems.• Reduced cost by 790,000 THB by reducing the working process. (1st place in Best Quality Award)• Offered department digital documents flow project to IT, and they received this project.

Rayong, Thailand

Worked in the assembly department• Created rework standard time• Moderated SWOT analysis brainstorming session• Leaded team-building activity

Msc Data Science, Data Science, Merit (Second Class Honour) With Overall 72.83%

● Dissertation: Evaluating the Stability of Explainable AI (XAI) in Time Series Classification Models ● Mini project: Bristol Open Data.

Bachelor Of Engineering - Be, Industrial Engineering

Academic Achievements: ● Earned Second-Class Honors with a GPA of 3.29 ● Thesis: Leveraging IoT and Big Data Analytics for Intelligent.