Ruthai Techaburanatepaporn Email & Phone Number

• Understand business requirement from marketing and commercial team for loyalty program and e-commerce project related• Design customer journey and brief to UX/UI team• Collaborate with technical product owner to finalize the technical solution before starting the implementation• Monitoring development status

Acquisition Campaign Manager• Collaborate with team to create marketing campaign to drive The 1 new members• Manage acquisition campaign communication channel both online and offline (in store media)• Manage MarTech journey for new member acquisition• Support Loyalty Team and BUs for any technical issueProject Manager• Gather requirement of 'MarTech' and 'Reward Feature' from The 1 business unit such as Loyalty Team, Wealth segment Team, Partner Team• Writing the DVF form to submit with Tech Team• Collaborate with Product Owner to provide requirement and use case

• Manage and monitor communication campaign via Push Notification, SMS, Email marketing, Facebook, LINE to drive awareness, traffic and engagement to 'The 1 Family Hub' and drive leads for 'Kid's Profiling'• Create MarTech campaign for lapse customer• Initiate new campaign to drive 'The 1 Family Hub' traffic and engagement such as Check-in campaign• Create trackable journey and support for technical issues to BUs about 'Kid's Profiling' form• Manage family-related articles or banner in The 1 Family to generate sales• Collaborate with BUs for widget and banner in The 1 Family• Contact and invite family-related new partner to have a special rewards on The 1 APP• Have an event booth at BUs or Partner's family related event, such as Central Baby Fair, Rakluke Nithan, to acquire new 'Kid's Profiling'• Daily/Weekly review performance via Adobe Analytics and Tableau with team for project improvement

• Collaborate with Product Owner to build 'The 1 Family Hub' on The 1 APP by designing the hub content & element, briefing the requirements, testing and monitoring after project launched• Manage 'The 1 Family Hub' widget, banner, article on The 1 APP that needs to collaborate with BUs, Tech team and vendor • Initiate new campaign to drive traffic and engagement to 'The 1 Family Hub' • Create MarTech flow for Lapse customer and pregnancy-stage customer• Monitoring on-going performance with Adobe Analytics and Tableau

• Understand business goal and requirement from business unit or related department. • Design customer journey on platform and brief to team/vendor. • Working closely with business analyst (BA) and software analyst (SA) to review and design platform specification • Collaborate and deliver project with agile methodology.

- Planning and managing corporate's social media channels (Facebook / Instagram / Twitter / YouTube) and Gen C blog.- Planning and managing some online campaigns.- Responsible for online campaign of housing projects.- Cooperate, manage and review performance closely with media agency and digital agency.Achievement - Increased 32% social media engagement from target.- Generate sales from selected influencer and media plan.

- Leading cross functional teams (i.e. strategic planner, media planner, insight analysis) for best deliverables of digital marketing and website plans behind creative thinking, strategic thinking, comprehensive media strategy, and budget optimization.- Ensuring deliverables via close monitoring on ongoing projects.- Acquiring talents and mentoring existing team members.Achievement:- Generated 700% sales growth from influencer marketing campaign for lifestyle product.

Thailand

- Led project management team through challenges and complex projects.- Established a leading role by constructing close monitoring systems on campaigns’ performance and deploying effective programs to eliminate inefficiencies and errors - Consulted to strategic planner team about scope of work and budget creation.- Acquired talents and mentored existing team members. Achievement:- Team leader of digital marketing project for mom and baby products and won W3 Awards in ‘social content & marketing (Family & Parenting)’ category.- Team leader of website project and won W3 Awards in ‘telecommunication category.

Thailand

- Specialized in yearly-contract digital marketing: website, UX/UI projects, media buying across Facebook Ad Management, Facebook Insights, SEM, Google Adwords, Youtube Insights, Google Analytics, and Social Listening Tool. - Coordinated clients and functional teams to ensure smooth operations- Monitored competitive landscape to provide up-to-date recommendations to clients Achievement:- Managed digital marketing project for skin care product to achieve 20% sales increased from pure-digital investment.- Successfully managed UX/UI projects for top Thailand’s mobile banking.

Chonburi, Thailand

- Designed and developed websites, campaign microsites, eDMs.- Self-managed responsible projects.- Provided clients recommendations and solutions along the project period.

Thailand

- 2D animator with Adobe flash.

Master Of Business Administration - Mba, Medal Of Honor

Bachelor Of Engineering - Be, Multimedia And Internet System Engineering, First Class Honors

Activities and Societies: An academic section of committee for School of Engineering, Staff of an Academic Conference at Bangkok.