Leadership role for Wendys.com, overseeing the website, in-store kiosk and areas of the mobile app.• Website, In-Store Kiosk and Mobile App redesign, modernized to align with Wendy’s brand.• Overhauled design system for improved functionality, efficiency and intuitive user experience.• Infused Wendy’s unique voice and tone for cohesive brand experience.• Ensured platform met accessibility standards for users with disabilities.• Implemented dynamic content strategies for… Show more Leadership role for Wendys.com, overseeing the website, in-store kiosk and areas of the mobile app.• Website, In-Store Kiosk and Mobile App redesign, modernized to align with Wendy’s brand.• Overhauled design system for improved functionality, efficiency and intuitive user experience.• Infused Wendy’s unique voice and tone for cohesive brand experience.• Ensured platform met accessibility standards for users with disabilities.• Implemented dynamic content strategies for personalized user experiences.• Revamped membership and incentives & rewards programs across platforms.• Developed and executed SEO optimization plan to boost search engine rankings.• Redesigned navigation for simplified user journeys and improved site structure.• Overhauled order process to streamline transactions and enhance customer experience.• Redesigned CRM communications for personalized, targeted messaging.• Migrated design tools from Sketch to Figma. Show less

Led XD and content creation for Ford.com and its various extensions, including Ford Credit and Ford Accessories. Oversaw the growth and development of a team of over 25 members. • Led a global redesign across 5 regions and 120+ markets. • Introduced standardized codebase for efficiency, reducing design time and costs. • Oversaw professional growth of over 25 team members in design, copywriting, and content creation. • Led the redesign and platform migration of Ford’s… Show more Led XD and content creation for Ford.com and its various extensions, including Ford Credit and Ford Accessories. Oversaw the growth and development of a team of over 25 members. • Led a global redesign across 5 regions and 120+ markets. • Introduced standardized codebase for efficiency, reducing design time and costs. • Oversaw professional growth of over 25 team members in design, copywriting, and content creation. • Led the redesign and platform migration of Ford’s financial arm, FordCredit.com. • Cultivated client relationships with stakeholders, aligning UX and brand objectives. • Managed creation and maintenance of vehicle nameplate pages and feature pages. • Managed large-scale global photoshoots, ensuring quality and brand alignment. • Led creation of Ford’s award winning VR app, enhancing user engagement with immersive content. • Led implementation of dynamic and personalized content, accessibility compliance, and optimized SEO. • Utilized CGI, VR, AR, 360-degree content, and Unreal Engine to create award-winning user experiences. • Contributed to Ford’s presence on Facebook, Instagram, and YouTube. Show less

Led XD and content creation for Ford.com and its various extensions, including Ford Credit and Ford Accessories. Oversaw the growth and development of a team of over 25 members. • Led a global redesign across 5 regions and 120+ markets. • Introduced standardized codebase for efficiency, reducing design time and costs. • Oversaw professional growth of over 25 team members in design, copywriting, and content creation. • Led the redesign and platform migration of Ford’s… Show more Led XD and content creation for Ford.com and its various extensions, including Ford Credit and Ford Accessories. Oversaw the growth and development of a team of over 25 members. • Led a global redesign across 5 regions and 120+ markets. • Introduced standardized codebase for efficiency, reducing design time and costs. • Oversaw professional growth of over 25 team members in design, copywriting, and content creation. • Led the redesign and platform migration of Ford’s financial arm, FordCredit.com. • Cultivated client relationships with stakeholders, aligning UX and brand objectives. • Managed creation and maintenance of vehicle nameplate pages and feature pages. • Managed large-scale global photoshoots, ensuring quality and brand alignment. • Led creation of Ford’s award winning VR app, enhancing user engagement with immersive content. • Led implementation of dynamic and personalized content, accessibility compliance, and optimized SEO. • Utilized CGI, VR, AR, 360-degree content, and Unreal Engine to create award-winning user experiences. • Contributed to Ford’s presence on Facebook, Instagram, and YouTube. Show less

Director of Ford.com and its various extensions, leading efforts for UX/UI and content creation.

Facilitated the establishment of the first dedicated creative department at MRM, where I led XD design for digital campaigns and fostered a culture of innovation and excellence. I ensured seamless brand experiences for clients such as GM, Chevy, Transformers, Autoweek, Pure Michigan, and General Snus.

Led and contributed hands-on design to a variety of high-profile projects, including Ford, Lincoln, and Mercury, and the redesigns of FordRacing.com and FordCredit.com, while overseeing design direction and managing designers.

As a Sr. Art Director, I contributed hands-on design to high-profile projects for Kraft, Discover, Nabisco, Warner Bros., Avon, Sears, Dremel, and Cardinal Health. I played a key role in crafting digital experiences and overseeing design direction.