Founder
CurrentLaunched a marketing consulting company that helps mid-market companies test new channels, tactics, and initiatives without long-term contracts, expensive agency overhead, or prohibitive minimum spend requirements.
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@wildfireideas.com
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4 phones found area 336
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Chace Hoglund is listed as Marketing Strategy | Digital Marketing | SEM | PPC | CRO | CRM at Odd Projects, based in Fort Myers, Florida, United States. AeroLeads shows a work email signal at wildfireideas.com, phone signal with area code 336, and a matched LinkedIn profile for Chace Hoglund.
Chace Hoglund previously worked as Founder at Odd Projects and Digital Marketing Manager at City Mattress. Chace Hoglund holds Ba, English, Minors In Journalism, Middle Eastern And South Asian Studies from Wake Forest University.
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I run Odd Projects, a boutique marketing consultancy focused on helping companies quickly identify new initiatives, tactics, channels, and opportunities without committing to long-term contracts, high minimum spend requirements, or slow ramp-up timelines. Our goal is to act as a client's marketing R&D department - we quickly fail or succeed, and then provide the framework and toolkit for a client to execute themselves - either with established agency partners or with an internal team. Before starting Odd Projects, I worked client-side at a luxury home goods retailer where I helped lead a digital transformation that nearly doubled top line revenue, including a 10x+ growth in e-comm sales.Prior to that role, I was Director of Strategy and New Business at a full-service advertising agency in Winston-Salem, NC. There I spent nearly a decade leading all media, positioning, branding, research, and digital and social media projects for agency clients. Over my career, I've had the opportunity to develop consumer insights, craft campaigns, and drive results for clients from startups to Fortune 100s. My client experience includes: » CPG (Zonnic, Camel, Newport, Pall Mall, Speedball Art, EarthKind, OrganicREV)» Retail (City Mattress, Lowe's Home Improvement)» Technology (Red Hat, Inmar, BluBracket, Aspen Mesh)» Nonprofit (United Way of Forsyth County, Deacon Club)» Apparel (Hanesbrands Inc., Waxwing Labs)» Insurance and Finance (National General Insurance, Allegacy Federal Credit Union, Truliant Federal Credit Union)» Athletics and Sports Gear (Wake Forest Athletics, NOCQUA Adventure Gear)» Education (Wake Forest University, UNC School of the Arts)» Event (Dixie Classic Fair)» B2B (WorkSmart, dataPARC, The Dental Supply Company, The Dental Insurance Company, Rate Acuity)» Senior Housing (Mirador Living, Magnolia of Milbrae)Before I started my career in marketing I spent summers in college as a beta tester breaking and fixing a complex java-based enterprise system that managed class scheduling, payroll, and numerous other campus resources. I also supported Wake Forest University computer science majors and graduate students as they adopted a modified Red Hat Linux package.
Listed skills include Advertising, Market Research, Strategy, Account Management, and 20 others.
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Fort Myers, Florida, United States
Launched a marketing consulting company that helps mid-market companies test new channels, tactics, and initiatives without long-term contracts, expensive agency overhead, or prohibitive minimum spend requirements.
Bonita Springs, FL
► Achievements:Led a team that executed highly targeted campaigns that reversed a multi-year sales slump and set all-time company revenue record three years in a row. Drove ~40% growth in topline revenue company-wide, with 10x+ growth online, through effective marketing strategies and tactics.Increased online AOV by 24% through a variety of digital.
Winston-Salem, NC
► Client Experience:Red Hat, Newport, Vuse, Hanes, Zonnic, James Hardie, Lowe’s Home Improvement, Lowes Foods, Inmar, Earthkind, Dixie Classic Fair, Wake Forest Athletics► Responsibilities:Head up 3 business units: Strategic Planning, Digital Influence (covering all Paid/Earned/Owned channels including Social, SEO, SEM, Targeting/Retargeting/Display.
Winston-Salem, NC
► Client Experience:Wake Forest Athletics, Deacon Club, Red Hat, Camel, Hanes, Lowe’s Home Improvement, UNC School of the Arts, Leonard Ryden Burr Real Estate► Achievements:Developed insights and potential messaging strategies for Lowe’s Home Improvement around the Fall season – outputs set the seasonal messaging strategy for multiple years. Led.
Winston-Salem, NC
► Client Experience:Wake Forest Athletics, The Deacon Club, Allegacy Federal Credit Union, Carolina West Wireless, GMAC/National General Insurance► Achievements:Facilitated focus groups and identified unrest in the financial services industry before the Occupy Wall Street protests occurred. Managed a challenger campaign positioned directly against ‘big.
Winston-Salem, NC
► Client Experience:GMAC / National General Insurance, Wake Forest Athletics, Carolina West Wireless► Achievements:National General Insurance underwent IPO on the NASDAQ two years after project completion.► Responsibilities: Supported GMAC Insurance account team during a rebranding process – including in-depth interviews, competitive analysis, consumer.
Winston-Salem, NC
► Client Experience:GMAC / National General Insurance► Achievements:Throughout the summer I researched and developed a comprehensive overview on millennial mindsets and consumer behavior. The presentation was given to clients with relevant interests as well as utilized internally for agency education.► Responsibilities: Managed timely execution of workflow.
► Summers of 2005, 2006, 2007 and Fall semester of 2007.Introduced to a new operating system with zero working knowledge, self-taught Red Hat Linux, then wrote educational documentation that simplified complex tasks for incoming Computer Science students with no experience with Linux. Acted as a liaison for the Information Systems Help Desk and assisted.
English and Journalism courses focused on creative writing and writing for publication.
Selected by Wildfire to attend the 4As IAAS program lead from Northwestern University's Medill Integrated Marketing Communications.
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Chace Hoglund works for Odd Projects.
Chace Hoglund is listed as Marketing Strategy | Digital Marketing | SEM | PPC | CRO | CRM at Odd Projects.
AeroLeads has found 1 work email signal at @wildfireideas.com for Chace Hoglund at Odd Projects.
AeroLeads has found 4 phone signal(s) with area code 336 for Chace Hoglund at Odd Projects.
Chace Hoglund is based in Fort Myers, Florida, United States while working with Odd Projects.
Chace Hoglund has worked for Odd Projects, City Mattress, Wildfire, and Wake Forest University.
You can use AeroLeads to view verified contact signals for Chace Hoglund at Odd Projects, including work email, phone, and LinkedIn data when available.
Chace Hoglund holds Ba, English, Minors In Journalism, Middle Eastern And South Asian Studies from Wake Forest University.
Chace Hoglund is listed with skills including Advertising, Market Research, Strategy, Account Management, Creative Strategy, Social Media, Creative Direction, and Social Media Marketing.
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