Chace Hoglund Email and Phone Number
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I run Odd Projects, a boutique marketing consultancy focused on helping companies quickly identify new initiatives, tactics, channels, and opportunities without committing to long-term contracts, high minimum spend requirements, or slow ramp-up timelines. Our goal is to act as a client's marketing R&D department - we quickly fail or succeed, and then provide the framework and toolkit for a client to execute themselves - either with established agency partners or with an internal team. Before starting Odd Projects, I worked client-side at a luxury home goods retailer where I helped lead a digital transformation that nearly doubled top line revenue, including a 10x+ growth in e-comm sales.Prior to that role, I was Director of Strategy and New Business at a full-service advertising agency in Winston-Salem, NC. There I spent nearly a decade leading all media, positioning, branding, research, and digital and social media projects for agency clients. Over my career, I've had the opportunity to develop consumer insights, craft campaigns, and drive results for clients from startups to Fortune 100s. My client experience includes: » CPG (Zonnic, Camel, Newport, Pall Mall, Speedball Art, EarthKind, OrganicREV)» Retail (City Mattress, Lowe's Home Improvement)» Technology (Red Hat, Inmar, BluBracket, Aspen Mesh)» Nonprofit (United Way of Forsyth County, Deacon Club)» Apparel (Hanesbrands Inc., Waxwing Labs)» Insurance and Finance (National General Insurance, Allegacy Federal Credit Union, Truliant Federal Credit Union)» Athletics and Sports Gear (Wake Forest Athletics, NOCQUA Adventure Gear)» Education (Wake Forest University, UNC School of the Arts)» Event (Dixie Classic Fair)» B2B (WorkSmart, dataPARC, The Dental Supply Company, The Dental Insurance Company, Rate Acuity)» Senior Housing (Mirador Living, Magnolia of Milbrae)Before I started my career in marketing I spent summers in college as a beta tester breaking and fixing a complex java-based enterprise system that managed class scheduling, payroll, and numerous other campus resources. I also supported Wake Forest University computer science majors and graduate students as they adopted a modified Red Hat Linux package.
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FounderOdd Projects Jul 2021 - PresentFort Myers, Florida, United StatesLaunched a marketing consulting company that helps mid-market companies test new channels, tactics, and initiatives without long-term contracts, expensive agency overhead, or prohibitive minimum spend requirements.
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Digital Marketing ManagerCity Mattress Mar 2018 - Jun 2021Bonita Springs, Fl► Achievements:Led a team that executed highly targeted campaigns that reversed a multi-year sales slump and set all-time company revenue record three years in a row. Drove ~40% growth in topline revenue company-wide, with 10x+ growth online, through effective marketing strategies and tactics.Increased online AOV by 24% through a variety of digital tactics, including email flows, up-sells, online merchandising, and targeted promotional and financing offers.Implemented an omnichannel marketing strategy that drove all-time sales records in every brick and mortar location. Built and integrated new tech stacks to provide additional CRM capabilities, drive location and product reviews, integrated ERP software, to ultimately create effective omnichannel customer communications.► Responsibilities:Manage CityMattress and PranaSleep websites. Identify issues and opportunities for improvements, and work with agency partners to manage ongoing site maintenance. Monitor and improve site health metrics to ultimately drive more store visits and ecomm revenue.Oversee digital advertising strategies, budgets, and targeting. Work closely with internal resources and agency partners to ensure advertising strategies are driving maximum ROI. Design, execute and analyze communication flows and effectiveness (i.e. email welcome flows, cart abandonment, etc.). Manage brand reputation online, identifying and responding to reviews, comments, and other third-party feedback to ensure a high level of customer satisfaction. Monitor cultural, social and industry trends and their impact on consumer behavior. Identify insights and opportunities that could be applied to the business. -
Director Of Strategy And New BusinessWildfire May 2015 - Mar 2018Winston-Salem, Nc► Client Experience:Red Hat, Newport, Vuse, Hanes, Zonnic, James Hardie, Lowe’s Home Improvement, Lowes Foods, Inmar, Earthkind, Dixie Classic Fair, Wake Forest Athletics► Responsibilities:Head up 3 business units: Strategic Planning, Digital Influence (covering all Paid/Earned/Owned channels including Social, SEO, SEM, Targeting/Retargeting/Display, etc.), and New Business.Manage all strategic, research, communications planning and consumer insight projects for agency client roster. Lead all new business efforts at the agency. Evaluate and respond to RFPs, develop agency positioning and pitch strategy, coordinate with relevant specialists and vendors to develop pricing and project approach, and manage inputs from representatives across agency disciplines to deliver compelling presentations and pitches under a unified agency voice.Typically lead all major client on-boarding - working to define marketing objectives, develop or crystallize brand positioning, identify information gaps, and set strategic direction to lay the groundwork for effective campaigns.Design, execute and analyze quantitative and qualitative research. Author compelling creative briefs and strategic direction for agency client roster.Monitor cultural, social and industry trends and their impact on consumer behavior. Identify insights and opportunities for agency client business. -
Strategic PlannerWildfire Mar 2013 - May 2015Winston-Salem, Nc► Client Experience:Wake Forest Athletics, Deacon Club, Red Hat, Camel, Hanes, Lowe’s Home Improvement, UNC School of the Arts, Leonard Ryden Burr Real Estate► Achievements:Developed insights and potential messaging strategies for Lowe’s Home Improvement around the Fall season – outputs set the seasonal messaging strategy for multiple years. Led positioning and identity development for a new Camel product from conception to execution. Product is currently in test markets.Led consumer insights, strategy, and campaign planning for 2014 Deacon Club ‘Class of 2014’ campaign. The campaign resulted in the largest number of donors in Deacon Club history with an average donation amount more than double the minimum giving level ($125) and was executed without paid media or purchased lists. Identified consumer insights and developed strategy and messaging for a comprehensive integrated campaign for Camel Snus. Initial testing indicated the campaign resulted in a significant shift around how adult tobacco consumers engaged with the brand.New business contributions resulted in new relationships with Lowes Foods, Reynolds, Red Hat, Pennington, and Speedball Art along with numerous local and regional companies.► Responsibilities:Lead or support all strategic, research and consumer insight projects at the agency.Design, execute and analyze quantitative and qualitative research. Experience includes: competitive audits, in-depth interviews, focus groups, online surveys, segmentation studies, consumer profiling tools like PRIZM.Author compelling creative briefs and strategic direction for agency client roster.Lead the majority of new business efforts at the agency. Execute background research and manage inputs from representatives across agency disciplines for RFP responses and proposals.Monitor cultural, social and industry trends and their impact on consumer behavior. Identify insights and opportunities for agency client business.
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Account CoordinatorWildfire Jul 2011 - Mar 2013Winston-Salem, Nc► Client Experience:Wake Forest Athletics, The Deacon Club, Allegacy Federal Credit Union, Carolina West Wireless, GMAC/National General Insurance► Achievements:Facilitated focus groups and identified unrest in the financial services industry before the Occupy Wall Street protests occurred. Managed a challenger campaign positioned directly against ‘big banks’ (and already in market before the protests began) that doubled historic member acquisition rate for Allegacy, a regional credit union - setting all-time revenue records including $55mm in loans & $23mm in mortgages in just three months.Within a year on the Wake Forest Athletics and The Deacon Club accounts, assumed lead account services position managing 400+ pieces of creative per year across print, web, DM, email, OOH, and promo items.Selected to join the new business team. Multiple AOR wins in the first year.While on the Wake Forest account, led strategy in addition to account management. In my time on the account, I developed and managed campaigns that: » Set all-time revenue and attendance records for Football » Broke attendance records for multiple Olympic sports » Reversed a 4-year attendance slump in Basketball » Tripled enrollment in The Junior Deacon Club » Saw year-over-year growth in Deacon Club donations► Responsibilities: Estimated projects, developed timelines, tracked budgets, and managed workflow for accounts across a variety industries. Assisted Director of Brand Strategy on major strategic projects or initiatives. Facilitated qualitative and quantitative research and analysis, developed brand positioning, identified customer segmentation and focused targeting for multiple clients.Supported new business team – developed background research, organized credentials, crafted RFP responses, and managed timelines and process during pitches.Directed internship program. Supervised between 1-4 interns per session.
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Brand Strategy And Account Services Indepedent ContractorWildfire Aug 2010 - Jun 2011Winston-Salem, Nc► Client Experience:GMAC / National General Insurance, Wake Forest Athletics, Carolina West Wireless► Achievements:National General Insurance underwent IPO on the NASDAQ two years after project completion.► Responsibilities: Supported GMAC Insurance account team during a rebranding process – including in-depth interviews, competitive analysis, consumer research, and identity development.Assisted Director of Brand Strategy on research and consumer insight projects. Helped execute quantitative studies, facilitate focus groups, analyze research, and develop positioning and strategic direction for multiple clients.Worked with two account executives to manage timelines, creative development, and production for multiple accounts.
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Account Services InternWildfire May 2010 - Aug 2010Winston-Salem, Nc► Client Experience:GMAC / National General Insurance► Achievements:Throughout the summer I researched and developed a comprehensive overview on millennial mindsets and consumer behavior. The presentation was given to clients with relevant interests as well as utilized internally for agency education.► Responsibilities: Managed timely execution of workflow during the initial stages of a rebranding process for GMAC Insurance.Executed and presented competitive audits.Assisted in extensive brand and demographic research.
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Information Systems Intern / AssistantWake Forest University May 2005 - Dec 2007► Summers of 2005, 2006, 2007 and Fall semester of 2007.Introduced to a new operating system with zero working knowledge, self-taught Red Hat Linux, then wrote educational documentation that simplified complex tasks for incoming Computer Science students with no experience with Linux. Acted as a liaison for the Information Systems Help Desk and assisted students with compatibility or technical issues.Beta tested a complex web-based java system that managed student grades, employee payroll, class scheduling, and a multitude of other tasks.
Chace Hoglund Skills
Chace Hoglund Education Details
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English, Minors In Journalism, Middle Eastern And South Asian Studies
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Aaaa Institute Of Advanced Advertising Studies -
R.J. Reynolds High SchoolHigh School Diploma
Frequently Asked Questions about Chace Hoglund
What company does Chace Hoglund work for?
Chace Hoglund works for Odd Projects
What is Chace Hoglund's role at the current company?
Chace Hoglund's current role is Marketing Strategy | Digital Marketing | SEM | PPC | CRO | CRM.
What is Chace Hoglund's email address?
Chace Hoglund's email address is ch****@****ail.com
What is Chace Hoglund's direct phone number?
Chace Hoglund's direct phone number is +133641*****
What schools did Chace Hoglund attend?
Chace Hoglund attended Wake Forest University, Aaaa Institute Of Advanced Advertising Studies, R.j. Reynolds High School.
What are some of Chace Hoglund's interests?
Chace Hoglund has interest in Writing, Reading, Photography, World News And Politics, Music, Travel, Fishing.
What skills is Chace Hoglund known for?
Chace Hoglund has skills like Advertising, Market Research, Strategy, Account Management, Creative Strategy, Social Media, Creative Direction, Social Media Marketing, Management, Digital Marketing, Integrated Marketing, Leadership.
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