Odd Projects

Odd Projects was started because we kept seeing the same scenario over and over. Every elite ad agency and consultancy had high minimum media spends, large management fees, or required long-term contracts that would step up in cost with the addition of any additional media channel or tactic. Brands kept asking for something new, something different, or some additional way to test how to better optimize their spend. In return - they were met with hurdles at every step of the process - agencies had an incremental cost, or the talent wasn't there and they'd need to staff up, or the client must add X or Y scope of work. Ultimately we saw the decisions brands had to make - keep investing in what is driving moderate success or make a large bet on a new tactic or channel and pray it pays off. That large bet was hard to swallow - especially for mid-market companies with limited advertising spend. Many chose the safe route; and ultimately that put many companies behind their competition. Our goal is to make that bet a small one and not impact your day-to-day business and marketing spend. To test tactics, approaches, channels, and other marketing approaches without long-term commitments, bloated agency support staff, and glacial timelines. We create an agile team of the absolute best talent and partners solely focused towards specific business goals, scopes and budgets; then help clients answer the question on if that new approach works or if it's a dud. And if does work - we give you the toolbox, the execution roadmap, and the guardrails to bring it back to your agencies (or in-house team) to execute successfully long-term. We're probably the only agency who will ever tell you that we don't want to be your long-term agency of record and we're pretty proud of that. But if your question is "What's next?" call us. We'll help you figure it out.