Head Of Pr, Svod Channels (North America, Uk, Germany)
Current- Oversee publicity strategy and outreach for the Viaplay streaming service in the US, Canada, the UK, and Germany; working closely with consumer and trade media and internal partners. One of Europe’s most successful streaming services and producers, Viaplay offers an exceptional line-up of high-quality, original series and films from the Nordic region from Nordic Noir/crime dramas and dramedies to young adult series and documentaries- Quickly created profile for this new to market specialized streaming service through securing key national coverage (reviews, previews, and features) in The Wall Street Journal, The New York Times, Los Angeles Times, NPR's Fresh Air, CNN, TIME, Associated Press, TV Guide/TV Insider, Variety, Deadline, The Hollywood Reporter, and Collider, as well as widespread social awareness on Instagram and X/Twitter- Work closely with international community of actors, writers, producers, publicists, and directors for interviews and social media postings- Oversaw successful events at The Consul General of Sweden’s official residence, brand booth at New York City's huge Swedish Midsummer Festival, and Nasdaq Closing Bell ceremony with actress Connie Nielsen in Times Square