Chad Frederick Gilbert Email & Phone Number

San Diego, Ca, Us

San Diego Metropolitan Area

San Diego, California, United States

*Lead, develop, and coach a team of 30+ content strategists, writers, designers, social media specialists, and public relations practitioners who create meaningful, organic + business-driving experiences online.*Ranked #21 on Inc. 5000's Fastest-Growing American Companies for 2021: https://npdigital.com/blog/np-digital-inc-5000-2021/*Lead corporate communications strategy and production for enterprise brands in the financial service space*Lead pricing and scoping decisions for new professional service offerings within content strategy, content production, corporate communications, and content promotion (social media and PR) offerings*Well versed in organizational change management, and lead myriad internal initiatives to enhance and solidify product offerings, processes and operational needs *Help create job descriptions and career path documents for content strategy, production and promotion teams*Manage cost of goods and services (COGS) to maintain a monthly department revenue rate of at least 68%*Conceptualize and build process documents, training videos, and communication plans for new employees’ onboarding experience, which ensures our ability to hire and retain talent across the US during a global pandemic*Support sales team with new business pitches (research, storytelling, deck building, and presenting) for prospects and current clients*Collaborate across all internal departments including SEO, Data & Analytics, Paid Media, Sales, Client Services, and Human Resources

San Diego, California, United States

*Winner of the OMMA Award for Best SEO Campaign for the launch of Adobe XD Ideas: https://xd.adobe.com/ideas/*Manage/oversee an in-house team of 17 and a remote team of 30+ content writers, designers and vendors for extensive B2B and B2C SEO contracts, ensuring quality, relevant, optimized content.*Oversee all content administrative functions, ensuring smooth daily operations.*Assist sales team on content marketing strategy for custom pitches and communicate to business owners and internal marketing teams.*Develop, establish, and direct the execution of operating policies to supportoverall department and company objectives.*Collaborate with executive leadership on pricing & packaging of content marketingservices.*Collaborate with leadership on talent acquisition for vendors and in houseemployees for client & company content services.

Greater San Diego Area

*Developed content guidelines and materials to assist content contributors in creating relevant content that increased organic search visibility, traffic and conversion rates for clients.*Following the "WHO: The A Method for Hiring" process, drove internal growth of content marketing team from 1 to 10 within the first year (managers, strategists and supporting roles).*Increased organic traffic for clients within myriad industries including finance, technology, legal, travel, entertainment, health, medical, software, SaaS, eCommerce and more.*Established and managed annual operating objectives for each employee in the content department with weekly 1:1s, quarterly reviews, ongoing coaching and performance improvement *Refined and implement a strategic plan for rapid scaling of operational capacity through automation, process improvements or other productivity measures while maintaining high-quality standards, consistent reliability, and cost-effective operations.

Greater San Diego Area

*Responsible for content strategy, execution and amplification of all content marketing projects and campaigns for Medical Marijuana, Inc.*Managed content strategy and creation of 25+ pieces of content (article, infographic, video) each week for Medical Marijuana Inc.’s corporate and news sites. While overseeing a team of editors, writers and SEO team and using SEO and customer data, monthly traffic to the corporate site (https://www.medicalmarijuanainc.com/) increased from 750k to 1.1 million within two months, and 20k to 100k for the newly established news site (https://www.news.medicalmarijuanainc.com/).*New content also increased MJNA’s organic rank and visibility for various non-brand, high search-volume terms within the medical marijuana and CBD space. Here are some examples of the content: 1) https://www.medicalmarijuanainc.com/what-is-cbd-hemp-oil/ (ranking within top five positions on Google for various terms - "CBD," "what is CBD," etc.)2) https://www.medicalmarijuanainc.com/the-endocannabinoid-system-an-overview/3) https://news.medicalmarijuanainc.com/differences-cbd-thc/ (ranking on page one for key terms such as "CBD vs THC" and "what is CBD?")4) https://www.medicalmarijuanainc.com/side-effects-cbd-oil/ (ranking position one for "CBD side effects," "effects of CBD" and other non-brand terms)

Greater San Diego Area

* Manage $4 million + in content marketing budgets for Fortune 500 companies* Successfully up-sell content marketing services to clients not currently involved with content marketing* Manage scoping process and forecasts for content marketing and finance departments* Grew content marketing budgets 20% + year over year for various clients* Content marketing strategy for technology and lifestyle clients, with a keen focus on digital and multi-channel purchase funnels* Collaborate with marketing and training teams to create specific learning courses for iProspect University, an internal training and educational platform for employees* Onboard new vendors and partners for content marketing services * Create materials for content marketing RFPs and pitch new business * Assist with entry-level associates' professional and career development through various channels and opportunities within iProspect* Train new associates on content marketing strategy and tactics

Greater San Diego Area

* Spearhead an internal blogger relations program that successfully brought in house more than $400,000 of revenue within one year, which was originally being outsourced * Successfully manage Fortune 500 companies'​ off-page SEO tactics to increase organic online visibility, website traffic & keyword rankings* Manage clients' content marketing budgets on a monthly basis, and handle $2.2 million in revenue* Seek and pursue content marketing up-sell opportunities across all accounts, which has resulted in hundreds of thousands of additional revenue thus far * Member of internal leadership team, which organizes bi-monthly meetings with all West Coast offices/employees

Greater San Diego Area

* Research influential online publications within the lifestyle, technology and financial service industries and establish/maintain relationships with publishers to secure online coverage for clients - more than 25 placements per month* Conceptualize story ideas to pitch bloggers on behalf of the Fortune 500 companies I represent* Assist in managing a team of freelance copy writers and assign incoming writing assignments* Assist with SEO and content marketing strategies

Greater San Diego Area

* Managed and implemented public relations and marketing objectives for a wide variety of clients including restaurants, lifestyle brands and nonprofit organizations * Successfully integrated FITzee Foods’ healthy meal options into multiple companies’ corporate wellness programs within Southern California including Procopio and Optimer Pharmaceuticals * Conceptualized a media relations campaign for Crest Cafe’s 30-year anniversary, and pitched story angles to local and national media that resulted in more than 22 million media impressions. Media placements to note include The Wall Street Journal, KUSI, U-T San Diego and The Daily Transcript* Established a month-long fundraiser for Heaven Sent Desserts that benefitted Rady Children’s Hospital. The fundraiser was featured on KUSI, FOX 5 and Rock 105.3 and raised more than $1,000

92108

* Wrote news releases, media alerts, public service announcements for a wide variety of clients dealing with real estate, government entities, restaurants, financial services, performing art centers and professional service firms* Coordinated and managed blog for clients* Pitched writers, editors and reports to obtain valuable media placement* Coordinated and facilitated media for onsite and in-studio shoots* Assisted in planning and execution of special events for clients* Managed social media outreach for clients including Twitter, foursquare, Facebook, Yelp! and Google+* Secured media coverage in local and national publications and news programs* Tracked and analyzed public relation efforts each month for clients

Greater San Diego Area

* Met and exceeded personal sales goal, and generated revenue growth of more than $300 thousand a year* Updated and maintained an electronic client book to effectively build relationships* Contacted clients and updated him or her on promotions to effectively reach sales goals* Promoted the benefits of Bloomingdale's credit card, and successfully opened at least four a month * Assisted in the creative merchandizing efforts for the men's denim department* Attended regular product-knowledge seminars for different brands and vendors

Greater San Diego Area

* Pitched media about incoming national tours* Wrote news releases* Helped conceptualize new ways to pitch to media about shows* Helped facilitate on-air interviews/performances with actors at different local news stations* Continuously updated media lists* Collected and organized news clippings for up-to-date research* Secured media coverage in major San Diego publications, websites and blogs* Secured in-studio interviews with major TV stations in San Diego including KUSI, FOX 5, San Diego 6, ABC 10 and CBS 8* Established and maintained relationships with influential bloggers in San Diego to increase revenue through ticket offers for readers

Phoenix, Arizona Area

* Assisted the community outreach director* Archived photos and playbills from prior shows* Assisted with mass mailings to current season ticket holders and potential season ticket holders * Organized office-sanctioned functions

Bachelor Of Arts, Journalism - Public Relations

Activities and Societies: Public Relations Student Society of America

Certificate In Digital Marketing, Nextgen: Future Digital Leadership Development, Graduate - Masters

The 6-month program consists of weekly live classes, group discussions and interactive projects which are organized into five modules: 1).