Chad Watson Email & Phone Number

Atlanta, Georgia, United States

Atlanta, Georgia, United States

Atlanta, Ga

Merge business process optimization with SAP TPM software implementation leveraging SAP S4/HanaLead cross functional team of internal and external consultants to meet key deliverable deadlines.Integrated Demand Management and Sales planning software to improve sales forecasting and promotional effectiveness.Drove change management while balancing process evolution and technology customization. Bridged advanced analytics and predictive modeling from disconnected process to fully integration with sales planningImplement automation of IRI data for post promotional analysis

Alpharetta, Georgia, United States

Drove cross functional execution of economic thinking through a decision-making framework to ensure investment strategies were optimized to drive revenue growth and profit improvement for key stakeholders including Georgia Pacific, retail customers, and consumers.Responsible for team acquisition, development, and retention strategy to support Dollar General, Family Dollar, Target Corporation, Home Depot, Lowe's, Staples, Walgreen's sales teams.Promotional strategy shift moving from individual customer to total channel approach, which drove 15% - 20% increase in ROI through improved efficiency.Lead organization process change in ROI methodology, simplifying the approach to drive more informed decisions, which improved revenue realization >30%.

Greater Atlanta Area

Field sales and headquarter liaison for key customers including Amazon.com, BJs, Kroger, and emerging customer team.Lead customer joint business planning process for key account responsibility ensuring plans optimized long-term volume and profit.Subject Matter Expert for Business Objects (internal reporting) and Infosys - iPlan (sales planning systems.)Responsible for consensus forecasting process ensuring alignment between Key Account sales teams and Demand Planning organization to improve forecasting accuracy

Greater Atlanta Area

Continuously leveraged creative destruction around customer planning process incorporating a framework for decision making and leveraging cross functional resources to optimize customer plans.Launched web based analytic tool to Field Sales and Customer Planning groups to predict volume response to price and promotional changes. Lead major update of trade investment strategy incorporating performance-based tiering metrics for multi-category investment funding program.

Greater Minneapolis-St. Paul Area

Successfully executed multiple price increases across various categories resulting in >20% in annualized revenue and profit increases.

Greater Minneapolis-St. Paul Area

Achieved 100% sales growth for a top 5 Nestle USA customer while maintaining trade budget at Target from 2005 - 2007. Selling brands such as Coffee-Mate, Taster's Choice, and Juicy Juice.Sold significant gains in Target marketing initiatives driving incremental revenue of $2MM+.Lead cross functional teams such as sales finance, brand marketing, and shopper marketing to develop customer specific merchandising strategies

Greater Los Angeles Area

Managed implementation and promotional analysis of Nestle Beverage Division trade budget for all customer retail accounts, working extensively with Finance and Marketing teams to ensure accurate results within budgetary goals.Analyzed sales trends, making growth recommendations for Coffee-Mate and Juicy Juice brands resulting in sales and share growth in both categories.

Madison, Wisconsin Area

Improved time management skills with responsibility for retail support of 70+ retail customers covering Nestle Beverage, Confections, Nutrition, Pet, and Frozen categories.Drove sales increases of 30+% to same store customer base.Worked with retailers on custom display programs earning 2003 Frozen Food Month Award for excellence.

Food Industry Management

Business

Bba, General Management

Activities and Societies: General Management Organization