Chad Alger-Hardt 🏳️‍🌈 Email & Phone Number

River Forest, IL, US

Knoxville, TN, US

• Advised on building shopper marketing functions and strategies to align with joint business objectives.
• Created marketing plans to drive customer acquisition and increase sales volume at retail.
• Delivered insights to empower sales teams to close deals more effectively and optimize retail partnerships.

Addison, IL, US

• Managed team of 6; reported to the Chief Field & International Officer. Recruited to lead commercial activities driving revenue, including consultant acquisition, productivity, and retention.
• Directed promotional strategies and calendar, achieving positive year-over-year revenue growth and increased recruiting metrics despite a 10% decline in the number of selling consultants.
• Established and chaired the Commercial Steering Council, a cross-functional team of Directors, resolving business challenges and developing initiatives projected to generate $15 million in 2024.
• Oversaw strategic field insights, including the gig economy strat initiative, providing key perspectives to diversify and expand the consultant base.
• Developed growth marketing initiative to enhance consultant acquisition through Pampered Chef-driven digital marketing strategies.

Chicago, IL, US

• Recruited to build marketing capability, focused on omnichannel digital/growth marketing strategy to deliver qualified leads to sales. Key member of Executive Leadership Team.
• Delivered and optimized digital marketing and event strategy/plan (content, HubSpot, website/blog, events, email, paid search, paid social, SEO, webinars), resulting in 40% average monthly growth in qualified leads.
• Growth Marketing and ABM initiatives drove 64% improvement in qualified lead volume.
• Redesigned website and buyer insight-driven content delivered 267% increase in website sessionsand 52% more demo requests YOY.
• Event and Partnership referrals and exposure garnered 52% increase in leads, and 77% incremental savings YOY.

Tampa, Florida, US

• Managed team of 20 with 8 direct reports; reporting to CEO. Recruited to build Shopper Marketing and Sales Analytics capabilities. Key member of Executive Leadership Team.
• Full P&L responsibility for the Sales Organization generating $320 million in sales.
• Grew sales 6.4% by leading retail strategy and execution, driving same store sales, maintaining/growing existing partnerships, and increasing locations across business units.
• Directed and mentored sales management and operations including Account Management, Business Development, Shopper Marketing, Sales Analytics, and Contract negotiations.
• Grew Exchange Water sales 44% through innovative merchandising strategy and execution.
• Secured 20% sustained sales growth with omnichannel promotional programming.

US

• Built retail marketing capability. Managed team of 8; reported to VP, Sales.
• Active member of Sales Leadership Team, influencing evolution of sales organization.
• Created and operated a shared retail marketing capability; led Sales Analytics and Category Management including integration/alignment cross functionally.
• Converted $1 million of Coinstar marketing development funds into working dollars with Retail Partners, gaining 230 million impressions, 50% more than year prior.
• Planned and secured $1 million Retail Marketing budget for Redbox, delivering $12 million incremental revenue and 21% new customers ($12 million lifetime value).
• Partnered with account teams and retailers, building KPIs, insights and driving scale.

Studio City, CA, US

• Established Midwest business development office for social media agency. Serviced Kraft Foods.
• Led creation of social media solutions, and drive advocacy with core growth consumers.
• Generated $1 million revenue, with new business plan and prospecting new opportunities.
• Grew client engagement and insights with web analytics (Radian6, Sysomos, Boardtracker).

Oakbrook Terrace, Illinois, US

• Recruited to build shopper marketing. Team leader reporting to President and VP, Marketing.
• Led strategy and execution of shopper marketing and field marketing programs.
• Created and analyzed performance of CPG tactics including: circular ads, email, mobile, 3rd party cross-promotions, in-store POP, and display programs.
• Drove $2 million in incremental revenue with PepsiCo/Kroger promotional partnership.
• Delivered $200,000 revenue and 27% new customers, by creating, monetizing and scaling 3rd party promotional capabilities.

Chicago, IL, US

• Managed execution of McDonald’s promotions including in-store POS, gift card design, & premium development
• Led strategy & execution of national sampling program plus global Happy Meal program (POP, global/local event, online, media, premiums)
• Provided strategic direction/management of kiosk designs for Redbox, from creative renderings through execution

Chicago, IL, US

• Led integrated marketing programs. Brands included Jimmy Dean, Sweet Goods, and State Fair.
• Provided expertise, insights, recommendations, and projected ROI on programming.
• Successfully drove $16 million budget for portfolio of brands across teams and agencies.
• Managed relationships with agencies, vendors, brands and retailers.

Chicago, IL, US

• Managed execution of McDonald’s promotions including in-store POS, gift card design, & premium development
• Led strategy & execution of national Happy Meal programming (POP, global/local event, online, media, premiums)

Chicago, IL, US

• Led development of fully integrated marketing plans for CPG brands including: ConAgra, PetSmart, & Best Buy
• Provided strategic direction/management on integrated marketing plans containing activation via traditional & non-traditional tactics, including in-store POS, FSIs, on-pack, online, promotions, in-store kiosks & events
• Projected revenue, managed budgets & negotiated retainer agreement
• Managed professional development of 4

Chicago, IL, US

• Recruited to develop strategy & manage national on & off-premise promotions for highly regulated spirits brands including: Absolut, Seagram’s, & Diageo
• Led account team on host of promotions including sampling programs, contests, convention booth design & activities, premium development, etc.
• Negotiated cross-promotional opportunities with Sports Illustrated, IROC and Coca-Cola
• Projected revenue, managed budgets & negotiated retainer agreements
• Managed professional development of 3

New York, NY, US

• Managed integrated marketing & seasonal promotions for Fortune 500 clients Target & Frito-Lay
• Provided strategic direction/management from concept development through execution for Target’s holiday promotion
• Managed & executed research, event planning, sweepstakes development, traffic drivers, premium procurement, proprietary credit card promotion, budgets & timeline
• Managed “Planet Lunch” loyalty program across Frito-Lay portfolio, including premium development & procurement