• Advised on building shopper marketing functions and strategies to align with joint business objectives.• Created marketing plans to drive customer acquisition and increase sales volume at retail.• Delivered insights to empower sales teams to close deals more effectively and optimize retail partnerships.

Managed team of 6; reported to the Chief Field & International Officer. Recruited to lead commercial activities driving revenue, including consultant acquisition, productivity, and retention. • Directed promotional strategies and calendar, achieving positive year-over-year revenue growth and increased recruiting metrics despite a 10% decline in the number of selling consultants.• Established and chaired the Commercial Steering Council, a cross-functional team of Directors, resolving business challenges and developing initiatives projected to generate $15 million in 2024.• Oversaw strategic field insights, including the gig economy strat initiative, providing key perspectives to diversify and expand the consultant base.• Developed growth marketing initiative to enhance consultant acquisition through Pampered Chef-driven digital marketing strategies.

Recruited to build marketing capability, focused on omnichannel digital/growth marketing strategy to deliver qualified leads to sales. Key member of Executive Leadership Team.• Delivered and optimized digital marketing and event strategy/plan (content, HubSpot, website/blog, events, email, paid search, paid social, SEO, webinars), resulting in 40% average monthly growth in qualified leads, 600% average monthly contact growth, and 4.4% average monthly reach growth.• Growth Marketing and ABM initiatives drove 64% improvement in qualified lead volume.• Redesigned website and buyer insight-driven content delivered 267% increase in website sessionsand 52% more demo requests YOY.• Event and Partnership referrals and exposure garnered 52% increase in leads, and 77% incremental savings YOY.

Managed team of 20 with 8 direct reports; reporting to CEO. Recruited to build Shopper Marketing and Sales Analytics capabilities. Key member of Executive Leadership Team. • Full P&L responsibility for the Sales Organization generating $320 million in sales.• Grew sales 6.4% by leading retail strategy and execution, driving same store sales, maintaining/growing existing partnerships, and increasing locations across business units.• Directed and mentored sales management and operations including Account Management, Business Development, Shopper Marketing, Sales Analytics, and Contract negotiations.• Grew Exchange Water sales 44% through innovative merchandising strategy and execution.• Secured 20% sustained sales growth with omnichannel promotional programming.• Drove 10% cost savings by restructuring sales and development of high-performers.• Led product line reviews/RFPs, including winning Albertson/Safeway ($4+ million).

Built retail marketing capability. Managed team of 8; reported to VP, Sales. • Active member of Sales Leadership Team, influencing evolution of sales organization.• Created and operated a shared retail marketing capability; led Sales Analytics and Category Management including integration/alignment cross functionally.• Converted $1 million of Coinstar marketing development funds into working dollars with Retail Partners, gaining 230 million impressions, 50% more than year prior.• Planned and secured $1 million Retail Marketing budget for Redbox, delivering $12 million incremental revenue and 21% new customers ($12 million lifetime value).• Partnered with account teams and retailers, building KPIs, insights and driving scale.• Launched EcoATM, Rubi and Redbox Games, gaining retailer support to drive acquisition.• Delivered $500,000 incremental revenue with a new digital marketing product, including sales strategy, corporate multifunction alignment, and agency on-boarding/management.

Established Midwest business development office for social media agency. Serviced Kraft Foods.• Led creation of social media solutions, and drive advocacy with core growth consumers.• Generated $1 million revenue, with new business plan and prospecting new opportunities.• Grew client engagement and insights with web analytics (Radian6, Sysomos, Boardtracker).

Recruited to build shopper marketing. Team leader reporting to President and VP, Marketing.• Led strategy and execution of shopper marketing and field marketing programs.• Created and analyzed performance of CPG tactics including: circular ads, email, mobile, 3rd party cross-promotions, in-store POP, and display programs.• Drove $2 million in incremental revenue with PepsiCo/Kroger promotional partnership.• Delivered $200,000 revenue and 27% new customers, by creating, monetizing and scaling 3rd party promotional capabilities.

Managed execution of McDonald’s promotions including in-store POS, gift card design, & premium development• Led strategy & execution of national sampling program plus global Happy Meal program (POP, global/local event, online, media, premiums)• Provided strategic direction/management of kiosk designs for Redbox, from creative renderings through execution

Led integrated marketing programs. Brands included Jimmy Dean, Sweet Goods, and State Fair.• Provided expertise, insights, recommendations, and projected ROI on programming.• Successfully drove $16 million budget for portfolio of brands across teams and agencies.• Managed relationships with agencies, vendors, brands and retailers.

Managed execution of McDonald’s promotions including in-store POS, gift card design, & premium development• Led strategy & execution of national Happy Meal programming (POP, global/local event, online, media, premiums)

Led development of fully integrated marketing plans for CPG brands including: ConAgra, PetSmart, & Best Buy• Provided strategic direction/management on integrated marketing plans containing activation via traditional & non-traditional tactics, including in-store POS, FSIs, on-pack, online, promotions, in-store kiosks & events • Projected revenue, managed budgets & negotiated retainer agreement• Managed professional development of 4

Recruited to develop strategy & manage national on & off-premise promotions for highly regulated spirits brands including: Absolut, Seagram’s, & Diageo• Led account team on host of promotions including sampling programs, contests, convention booth design & activities, premium development, etc. • Negotiated cross-promotional opportunities with Sports Illustrated, IROC and Coca-Cola• Projected revenue, managed budgets & negotiated retainer agreements • Managed professional development of 3

Managed integrated marketing & seasonal promotions for Fortune 500 clients Target & Frito-Lay• Provided strategic direction/management from concept development through execution for Target’s holiday promotion • Managed & executed research, event planning, sweepstakes development, traffic drivers, premium procurement, proprietary credit card promotion, budgets & timeline • Managed “Planet Lunch” loyalty program across Frito-Lay portfolio, including premium development & procurement