Chad Ding Email & Phone Number

Shanghai City, China

- Establish and manage cooperations with over 20 game developers for Hippo games and Palm store of Transsion.- Responsible for digital advertising within Transsion's ecosystem - Identify and target potential publishers from China and distribute their games and apps across the Africa and India markets- Dock with Google and Facebook to help publishers reaching the right users and maximizing the revenue

Shanghai City, China

-Managing releases of new apps for all bilibili exclusive games on the Android intermodal channels (OPPO VIVO and 360, etc.) and CPS channels-Establishing and maintaining the app store relationships-Managing app store campaign planning and operations. Ensuring timely execution and ongoing monitoring in close collaboration with operations teams- Project managing two exclusive games incl. resource, scope and dependency management - Lead the entire process starting from game… Show more -Managing releases of new apps for all bilibili exclusive games on the Android intermodal channels (OPPO VIVO and 360, etc.) and CPS channels-Establishing and maintaining the app store relationships-Managing app store campaign planning and operations. Ensuring timely execution and ongoing monitoring in close collaboration with operations teams- Project managing two exclusive games incl. resource, scope and dependency management - Lead the entire process starting from game kick-off to release-Measuring business impact post release incl. press and media monitoring Show less

Guangzhou, Guangdong, China

-Drove the business development and maintenance of 20 games manufacturers (bilibili, TapTap, etc.) for NetEase Mumu-Managed contracts signing processes and business settlement which outputed a monthly flow exceeding 7M RMB-Planed and executed the NetEase “520 Game Love Day” player event and the NetEase Mumu Live Carnival-Responsible for KOL player convening, marketing plan creation and process controlling-CRM: Manage 500K active users of NetEase-promotion platform-Operated… Show more -Drove the business development and maintenance of 20 games manufacturers (bilibili, TapTap, etc.) for NetEase Mumu-Managed contracts signing processes and business settlement which outputed a monthly flow exceeding 7M RMB-Planed and executed the NetEase “520 Game Love Day” player event and the NetEase Mumu Live Carnival-Responsible for KOL player convening, marketing plan creation and process controlling-CRM: Manage 500K active users of NetEase-promotion platform-Operated channel promotions for 15 NetEase games, leading to 150K new users and 200 VIPs-Lead the business and marketing group of NetEase's first H5 game "Wukong Returns"-Established game channel resources and Baidu SEM bidding-Cooperated with PR and social media teams to complete media resources advertisementADDITIONAL PROJECT EXPERIENCENetEase Mumu Live Carnival, Project planning and execution NOV 2017 - JAN 2018-Main work: Contributed to planning and inviting live streaming platformsExecuted the activations plan-Industry resources: Game CPs, Bilibili games & fashion KOLS, Douyu,Netease CC and cloud music KOLsNetease game "520 games love day" activity, Project planning and executionFEB 2017 - MAY 2017-Main works: Participated in planning and recruit KOLs and mobile phone manufacturers to join the love day activities Supervised and monitored social interactions and on-site player interaction process-Industry resources: Mobile phone manufacturers, media and gamers KOL Show less

Haikou, Hainan, China

-Maintained eCommerce resources-Worked with Ctrip and Qunar e-commerce platforms-Managed sales pricing and market data analysis-Drove 50 tourism sales agents -Planned business activities and integrate sales resources-Project Compliance Audit: Responsible for the routine project supervision and compliance review of all subsidiaries of Hainan Airlines