- Identify, write and edit news articles, feature stories, video scripts and thought-leadership pieces for internal and external audiences of HOK, one of the world's largest architecture and engineering firms.- Work with HOK's architects and designers to produce articles, opinion pieces and scholarly papers for trade and mainstream publications. - Oversee management and content creation for HOK's LinkedIn, Facebook and Twitter channels. - Develop and oversee external and internal branding initiatives.- Pitch story ideas to media and respond to press inquiries.

- Wrote and conceived advertising and content marketing material (blog posts, thought-leadership pieces, press releases, bios, sales collateral, video scripts and website copy) for the clients of St. Louis marketing firms Elasticity and Fifty Foot Media. - Worked with personal clients to develop strategic messaging, including annual reports and online marketing content.

- Oversaw a 10-person editorial team in creating articles, lists, videos and social media posts for a dozen lifestyle and culture websites within the Gateway Blend portfolio. - Analyzed Google Analytics and other web-monitoring tools for insights to shape content and increase web traffic and social media engagement. - Wrote all web copy, news and media releases for Gateway Blend’s corporate site.

- Managed an 8-person editorial team in developing, writing and editing news and culture stories for a St. Louis newspaper with weekly print and digital circulation exceeding 200,000 readers. - Transitioned a legacy print publication into a digital-first platform. Used data insights, social media and SEO strategy to double traffic to the paper’s website. - Served as Riverfront Times’ first digital editor (2009-2012), establishing the paper’s online voice and tone and writing and sharing 5-8 articles per day on digital channels. - As a staff writer (2004-2008), used research and interviewing skills to pitch and write both short and long-form articles—several of which earned national honors.

- Wrote articles about new enterprises, mergers and acquisitions and general business news for the St. Louis Business Journal, a weekly publication with circulation of 20,000.- Monitored businesses and organizations for news and developments, including making calls to research analysts, CEOs and general counsels.

- Translated complex subject matter into clear and easily understood English that improved customer comprehension and reduced service calls.