As the Brand Director at The Competitor Group, a leading sports media and events company, I leverage my skills and experience in creative direction, marketing communications, and photography to create engaging and innovative content and campaigns for various sports brands and audiences. With over 12 years of experience in the sports and creative industries, I have a passion for telling authentic and compelling stories that connect with people and inspire them to live an active and healthy lifestyle.I am also the founder and director of two successful ventures: LOCALFC and Not Our Field. LOCALFC is a football publication that showcases my unique and emotive sports photography, informed and inspired by my former career as a professional footballer. Not Our Field is a creative consultancy and sports story-telling studio that I co-direct with Cecilia Humphrey, a creative communication expert. Together, we have worked with clients such as Nike, Adidas, Football Federation Australia, and Foxtel, delivering high-quality sports content and campaigns that bridge the divide between sports and popular creative culture.