Mayank C. Email & Phone Number

Toronto, Ontario, Canada

Ten Thousand Coffees (10KC) is an enterprise SaaS platform for mentoring, networking and skills development, used by organizations like Nike, Adidas, EY, KPMG, PwC, BMO, RBC and others to increase employee engagement and retention.As a Sr. Product Manager at 10KC, I'm responsible for leading different product areas like self serve, integrations and data reporting, and managing the entire product development lifecycle from ideation to market release.

Toronto, Ontario, Canada

Phelix is an AI powered SaaS platform that connects healthcare workflows across the patient journey - including triaging faxes, answering the phone, scheduling, managing referrals, prior auth workflows, task automation, intake, charting, and followups.As a Sr. Product Manager at Phelix, I built the Product Management function (hired and managed 3 PMs), streamlined product development processes and managed a suite of healthcare products focused on areas like Documents / Inbox Triage, Virtual Chatbots and Patient Journey Automation.

Toronto, Canada Area

• Managed the flagship product of the company, with an annual (product) revenue of over 40m USD, and over 300 SMB, Mid-Market and Enterprise clients• Introduced qualitative and quantitative data-driven decision making to the product team, from sources including customer feedback, internal stakeholder feedback, market analysis and product usage data (tracked using GainSight PX)• Worked with the CS and Support teams to understand current points of friction in the application and introduce self-serve workflows and feature-onboarding experiences• Collaborated with PMs managing other areas of the application eg. Reporting & Analytics, Commerce etc. to improve the overall product quality and align on a common vision• Enabled the internal teams to understand the evolution of the product from an email marketing application to a marketing automation application, which was critical for the company

Toronto, Canada Area

• Helped the CS and Sales teams with complex client use cases involving product features like Relational Tables, SQL Queries, Liquid Script, Website Tracking, Data Workflows etc.• Designed a scalable system to create, measure and share account success plans with the enterprise clients and manage any ongoing projects with the client team• Created a process to consolidate feedback from enterprise clients and share it with the product team to ensure strategic alignment between Maropost product offerings and clients’ business use cases• Mapped client business processes to Maropost application architecture to optimize their digital (specifically email) marketing programs

Toronto, Canada Area

• Pivoted the social fitness marketplace to a social media lead generation SaaS platform, and increased user acquisition by 225% and DAUs by 100% in 3 months.• Implemented effective customer engagement strategies, including user lifecycle emails, in-app chat, dedicated support for enterprise clients to increase user retention by 300%.• Managed a remote team of 5 engineers (two back-end, one front-end, one iOS and one Android) and implemented basic Agile processes to increase Average Sprint Velocity by 25% in one month.• Implemented Mixpanel for Web, iOS and Android Apps to track user acquisition and activation funnels, including writing JavaScript for the Web App.• Managed entire user lifecycle (from free signup to paid subscription), including designing landing pages and platform features, based on consistent feedback from UI/UX monitoring tools.• Worked with the CEO and CMO to align business and marketing objectives; created custom KPI metrics dashboards for tracking and reporting goals of the product and marketing teams.• Used the biggest social media fitness platform – Instagram to increase contact database by 500% and generated digital marketing leads from these contacts.• Additional responsibilities included selling enterprise tier to gyms and personal trainers in Toronto and managing enterprise client relationships.

New Delhi Area, India

• Increased digital marketing lead generation by 200% and Google Ads ROI by 150%.• Created custom leads management system to manage leads from various channels.• Carried out an extensive market research, created a marketing strategy and plan to increase customer acquisitions and brand awareness in existing and new markets. • Executed multiple email & social media campaigns and optimized conversions on landing pages to increase digital leads by 200% in 4 months (compared to last 6 months). • Created custom leads management system using ActiveCampaign and multiple software integrations to manage online (website, social media, paid ads) & offline (telephone, walk-ins) leads.• Additional responsibilities included implementing Slack as company-wide team communication tool, designing print content, organizing office launch events.

New Delhi Area, India

• Managed a remote team of 3 engineers (two back-end, one front-end) for continuous development and support of company's official website.• Redesigned srijan.net front-end, created content strategy and implemented content personalization to increase leads by 50% in 2 months (compared to last 6 months).• Launched company's first product: Sarus - a continuous-scroll framework for online publishing (front-end built using AngularJS)• Identified target user personas for official website and implemented Evergage for content personalization to improve signups by 25%.• Head organiser of Drupal Camp Delhi 2013 (350 attendees) and Drupal Camp Delhi 2015 (600 attendees), technology conferences organised by the Drupal community in India. Efforts led to the first ever DrupalCon Asia 2016 in India.

New Delhi, Delhi, India

• Managed an internal team of marketing co-ordinators and an external agency contracted for lead generation• Initiated internal and external market research studies and analyzed their findings and assisted in product development and new service growth• Assessed characteristics of products or services to be promoted and adviced on advertising needs of the company• Worked with the team to develop and implement advertising campaigns appropriate for electronic media and monitored them for performance improvement • Created and developed online marketing strategies for generating Marketing Qualified Leads (MQLs)• Oversaw preparation of reports, briefs, bibliographies, speeches, presentations, web sites and press releases• Oversaw preparation of brochures, reports, newsletters and other marketing material• Organized workshops, meetings, and other events for publicity, and information purposes• Co-ordinated special publicity events and promotions for internal and external audiences

Pune

Worked with the Point of Sales (PoS) team, with over 80 members in 3 countries (US, India & Philippines) for the client Express Scripts Inc (ESI), a Pharmacy Benefit Management firm in the U.S. The project was a part of Medco's acquisition by Express Scripts in 2012, and specifically focused on migrating legacy code base to new ESI systems.Learned COBOL and JCL programming languages, VSAM operating system, DB2 DBMS and CICS (Customer Information Control System) on the job.• Gathered and analyzed the functional requirements of the project.• Developed and unit tested new Mainframe applications in scheduled releases.• Written source code in COBOL language and processed the batch jobs using JCL• Used Endevor a Mainframe Source Code Management (SCM) tool to migrate large-scale codechanges into a complex operating environment with no customer impact.• Tested the mainframe applications in QA region.• Analysed QA defects and PROD issues and provided solutions.• Analysed regression variance after every release.• Managed and delegated tasks to Application Information Document (AID).• Prepared Software Development Life Cycle documents (SDLC) and design documents.• Developed a training module and conducted the training sessions for new joiners in the project.

Bhopal Area, India

The MANIT Chapter of EWB-India has worked upon projects like 'Deisgn of cheap and efficient Solar Lanterns' and 'Purification of Water supplied by the Bhopal Municipal Corporation'.The current team is researching upon various fields to choose a relevant project.

Bhopal Area, India

An Evolving Network of Humanitarian Engineers and Others in India.EWB-India has been established as a non-profit Society, under the Society's Act, to involve engineers, and other professionals with special or general skills, in a movement of constructive change. It is inspired by an urgent concern for accelerating sustainable rural development, assisting in capacity building in backward rural and urban communities of India, protecting the country's natural resource base and working across national boundaries for social and economic justice and responsible use of technology.

Bhopal Area, India

Working in a team which is responsible for contacting various organizations & companies for the recruitment of students on campus. Includes organizing workshops & seminars for students to improve their communication & verbal skills.

Bhopal Area, India

• Worked as an English Editor and Designer, with a team of 10 people for The Eminence.• Also worked with the Sales team to boost Advertisement Sales from time to time as and when required.The Eminence is a news letter which encourages spreading knowledge & aims at the unification of youth in Bhopal. It is a platform for students from various colleges across the city to express their views. It’s basically knowledge in disguise of fun. Also, it’s a non-profit organisation.The Eminence has a circulation of 3,000 – 5,000 copies in the various technical, management and fashion institutes in Bhopal. It has readership in colleges like LNCT, Bansal’s, OIST, VNS, Millennium, and NIFT apart from MANIT which alone has about 4,000 regular readers.E-mail: eminence.hub@gmail.

Mumbai

Biosense is a medical engineering & design firm which develops diagnostic devices. It is supported by Grand Challenges Canada and other eminent organisations. Worked with the design team for branding and promoting the company's flagship product - ToucHb, a non-invasive haemoglobin scanner. Created the product's first packaging, including the user manual.