- Head the digital department representing Channel Factory, CNN International, CNN Arabic, Pixis AI, and Alam Al Sayarat - Lead commercial agreements with agencies & clients, managing the relationship and driving revenue growth.- Lead product development and manage publisher/partner relationships.- Develop and execute comprehensive digital strategies, identifying new revenue streams and digital opportunities.- Manage and motivate the sales team to exceed annual goals - Oversee a cross-functional team of developers, SEO/SEM specialists, data managers, and content creators.

- Led digital media sales across the GCC - Managed the “Business Vertical” sales team responsible for company's flagship titles such as AMEinfo, Kippreport, SaneouAlHadath etc…- Led Mobile Ad sales for Millennial Media.- Led a sales team for Yahoo Maktoob in Kuwait as part of the Yahoo Reseller Program.- Developed and executed successful sales strategies, strengthening a diverse portfolio of clients.- Coached and mentored the sales team to achieve and surpass sales targets.

- Identified and developed new business opportunities within the UAE market.- Established Strong client and agency relationships leading to new revenue streams- Developed and executed effective sales strategies, collaborating with editorial, design, and development teams to enhance product offerings.- Managed a sales team to achieve annual targets.