Chad Phillips Email & Phone Number

Cottonwood Heights, Utah, United States

- Successfully transitioned marketing operations infrastructure driving revenue opportunities and process improvement- Grew revenue across sales channels by over 31% for e-commerce and 25% for in-store retail- Led the refresh of the brand taking some initial changes in the brand marks into a full brand architecture including brand VisID, messaging, and content development- Rebuilt the financial operations including budget creation, P&L management, and cash flow projections to help the organization better manage its financial health- Implemented a new software program that allowed us to track better our costs of goods sold and manage inventory levels resulting in improved cash flow- Led partnership development with non-profit organizations through our Grounds for Good program leading to better alignment with organizational goals

Salt Lake City Metropolitan Area

- Led the development of Enterprise Accounts strategy and account management for digital agency- Developed and implemented client marketing strategies for brand growth and maximize digital marketing ROI- Lead clients through understanding sales funnel and how to grow communities of prospective customers and convert them into loyal advocates

Salt Lake City Metropolitan Area

- Consulting agency helping early-stage nonprofit organizations with marketing strategy and fundraising development solutions- Developed brand messaging architecture and donor journey mapping strategy for Redemption House, a local nonprofit providing services for individuals coming out of human trafficking- Provided consulting services auditing and providing recommendations to improve donor journey structure for Ronald McDonald House of Central Florida.

Salt Lake City, Utah, United States

- Served on the Senior Leadership Team and as part of a team to restructure the operational functions of the organization that supports over $400 million in annual fundraising revenue across 170 children's hospitals.- Built new fundraising product, Play Yellow, for golf industry alongside Jack and Barbara Nicklaus, the PGA TOUR, and corporate partners with goal to raise over $100MM- Created integrated marketing campaigns with partners that strengthened emotional connection with our organization and driving value with their customers.

Orlando, Florida Area

Orlando, Florida Area

- Nonprofit organization, part of Elevate USA network, that empowers at-risk, urban youth in Central Florida to graduate high school and continue on to become successful adults in both their personal and professional lives- Developed and executed successful marketing strategies focused on outcomes to raise over $1.5 million annually- Built a new structure in the organization that provided more opportunities for staff to advance in their careers leading to two staff members eventually being elevated to Executive Director positions

Pasadena, Ca

- Content production studio that is home to a collaborative force of creative artists and seasoned filmmakers who produce state-of-the-art narratives and immersive content across an array of platforms- Provided strategic framework for company principals to capitalize on growth opportunities that led to a 400% growth in revenues YOY- Developed key partnerships across organization with vendors and other support organizations to ensure that we had the needed resources to deliver on client projects.

Orlando, Fl

- Developed corporate partnerships with brands supporting the Arnold Palmer Invitational including MasterCard, JetBlue, and Coca-Cola.- Through relationships with C-suite Executives at JetBlue, we created a unique brand experience in partnership with Golf Channel and Arnold Palmer Enterprises that led to over $5 million in charitable support.

Orlando, Fl

- Transitioned marketing strategy from an expensive traditional approach to a more efficient, cost-effective digital strategy that drove patient acquisition and revenue growth.- Integrated new media and SEO initiatives into the organization's marketing strategies to enhance brand awareness and maintained our status as the leader in most brand health indicators including 4:1 brand preference.- Managed third-party agency relationships that managed both digital and brand advertising.

Atlanta, Ga

- Managed all retail marketing and experiential activation for Coca-Cola for sponsorships with NASCAR, PGA TOUR, and the NCAA- Member of the team that launched Coca-Cola Zero into the marketplace which led to one of the fastest market share penetrations in Coca-Cola product history- Developed an integrated marketing campaign for Chick-fil-A utilizing the assets of their sponsorship with the SEC, ACC, and Big 12 conferences and led to the trial over 1 million chicken nuggets.

Suwanee, Ga

- Elite basketball and volleyball training facility focused on developing high school athletes into college and professional-ready athletes- Developed and managed all marketing functions including website development, program marketing, and events- Worked with executive team to identify how marketing would support the overall business goals and objectives

Roswell, Ga

- Managed CPG in-store promotions for General Mills with retail customers including Kroger, HEB, and Wegmans. - Executed grassroots events program for Major League Baseball called Diamond Skills (now Pitch, Hit, and Run) that included over 100K kids ages 6-12 participating. Managed some corporate partnership functions with our primary sponsor, Toys R' Us.

Bachelor, Business Administration (Marketing)

Master, Sports Administration

Certificate, Marketing Strategy