DON’T QUIT is one of the fastest growing sports nutrition brands featuring Clean / Healthy Sports Energy + Hydration Drinks, Protein Drinks, and coming soon: Adult Nutrition Shakes. DON’T QUIT is backed by Keurig Dr. Pepper, Madison Square Garden, L Catterton, Sweetwater Private Equity and LA Libations (the Beverage Incubator and Accelerator behind Body Armor, CORE Water, ZICO, etc.). DON’T QUIT shareholders and brand partners from the world of sports, include NFL Icon Damar Hamlin, NFL All-Pro Saquon Barkley, Super Bowl Champion Lavonte David, as well as Peloton Instructor Kendall Toole.DON’T QUIT was developed for health-conscious “label readers” to help them persevere through life’s inevitable peaks & valleys. While some brands tout “Better for You” DON’T QUIT stands alone as the brand who features no artificial flavors, colors or sweeteners (no sucralose) across its portfolio.DON’T QUIT products can be found at over 6,000 retail outlets including Walmart, Albertson’s, Safeway, CVS, Ralph’s, Save Mart, Tops Markets as well as on Amazon.com and Walmart.com. DON’T QUIT’s retail footprint is expanding rapidly throughout 2024.For more information, please visit: www.dontquit.com• Responsible for inventory management, procurement, production planning, order processing, and logistics • Responsible for developing innovative clean/sports energy drinks, clean/sports protein drinks, and other clean/sports nutrition products (CPG) • Direct and manage multiple innovation partners to develop and enhance product formulations • Collaborate with company leadership to develop strategic business plan • Lead strategy and manage the company's Amazon and DTC operations • Lead packaging design in collaboration with marketing team and CEO• Develop creative and other visual solutions in support of sales and marketing efforts for retail, digital, and online • Work with executive team and agencies on company rebrand

Provide operations consulting services to LA Libations beverage brands (kids hydration, plant-based milk alternative, carbonated soft drinks, non-alcoholic mixers, RTD coffees and teas) including: • Brand development and formulations• Production planning and execution• Customer service and order fulfilment.• Co-packer selection and management

• Lead operations team responsible for inventory management, procurement, production, order processing, and logistics • Responsible for developing innovative clean, healthy energy drinks, protein drinks and sports supplements (CPG) • Lead packaging design in collaboration with marketing team and CEO• Collaborate with operations team for product testing and procurement of raw materials • Manage the company's Amazon operations • Manage the company's website • Develop creative and other solutions in support of sales and marketing efforts at retail, digital, and online• Work with executive team and agencies on rebrand and updated strategic business planning

• Led procurement and production efforts to launch the X2 Performance® brand nationally in select CVS Pharmacy stores during COVID (Q3 2020); products included energy drinks and pre-workout powders and shots. • Assisted in the development of X2 Performance® energy drinks and execution of marketing programs sold in more than 20,000 Subway restaurants nationally (2015 - 2021). • Develop, execute and manage digital marketing strategy including email campaigns, social media, content development, webcasts and SEM increasing monthly website visits to 22,000, a 150% increase, increasing eCommerce conversion rate by 170%, doubling new customer acquisition and increasing sales by 100%. • Partner with external consultants to develop and execute consumer research resulting in re-branding the product and company. • Leverage consumer research learning and other key metrics to rebrand and re-platform the company website improving integration with operations, marketing and sales resulting in an average website visit duration of 2:15, a 63% increase, and four pages per visit, a 122% increase. • Successfully develop email strategy, creative design, copy and execution of all marketing email campaigns, resulting in an open rate double the industry average.• Manage multiple eCommerce and digital agencies in the creation and execution of direct marketing activities including: SEO, SEM, direct response radio ads and webcasts.

• Managed public relations agency resulting in 88MM earned media impressions in 2013. • Successfully developed strategy and oversaw third party agency execution of a brand awareness campaign resulting in an increase of 12,500 Facebook fans in six weeks. • Successfully secured and managed Ironman triathlon sponsorship agreement.• Planned and managed operations and logistics of corporate sponsorship activities at Ironman triathlon events. • Managed all corporate website operations to include e-commerce installation and management, customer service and content development strategy and editing.

• Led research and development as well as secured a patent-pending status for a new compound to be commercialized as a unique natural sports energy product.• Secured NSF Certified for Sport® certification for company’s pre-workout product.

Served as the advisor to the battalion commander on all matters pertaining to indirect fire, radar management, airspace de-confliction, information operations, civil-military operations, public affairs and State Department operations; managed US and Iraqi government funded reconstruction projects, local security contracts, and vocational programs across two provinces in Iraq.• Successfully managed 62 reconstruction projects worth $16 million throughout Kirkuk Province and 67 reconstruction projects worth $3.5 million in Mosul and southeast Ninewa Province.• Successfully managed 41 security contracts with a monthly payroll of $2.4 million employing more than 10,000 concerned local citizens across Kirkuk Province and developed the transfer of the contracts from US to Iraqi Ministry of Defense control. • Supervised 13 vocational programs (Civil Service Corps) hiring and training more than 1,500 unskilled Iraqis in general construction, road construction, canal clearing, and agricultural techniques. • Performed duties as the assistant operations officer for three months prior to deployment to Iraq responsible for operations, training, and deployment readiness of approximately 900 military personnel. • Ranked in the top 10% of captains on the battalion staff by commanding officer.• Attended joint firepower course in June 2008.

Responsible for the combat employment, training and welfare of more than 20 military personnel and equipment worth more than 12 million dollars; served as squadron projects officer during Operation Iraqi Freedom.• Trained a previously inexperienced troop fire support team on operating the Bradley Fighting Vehicle which resulted in the first Bradley gunnery qualification among the squadron fire support teams.• Successfully incorporated a newly developed digital mortar fire control system, fire support team, and mortar section and was the first in the squadron to complete training and conduct successful live fire exercises. • Observed and adjusted more than 600 live mortar and artillery rounds during a live fire exercise at the National Training Center which were more than any of the other fire support teams in the brigade combined.• Handpicked as squadron projects officer over 20 peers by the squadron commander to manage and execute seven reconstruction projects worth more than $2 million. • Led more than 150 combat patrols through an al-Qaeda stronghold southeast of Baghdad. As a result, platoon secured a main route for the squadron and other organizations to conduct operations. • Ranked in the top 10% of lieutenants by commanding officer.• Attended field artillery officer basic course from May 2004 to December 2004; attended hazardous material certifier course in July 2005; attended field artillery captain's career course from July 2007 to December 2007.