-Develop and lead all field marketing and sales initiatives with brands, merchants, and consumer marketing programs -Create merchant and experiential marketing programs for SXSW in March 2010 and March 2011-Support development team in creating the best product for merchant and consumer marketing to ensure customer satisfaction-Lead panel discussions at social media and digital conventions – Internet Summit, Magic Convention, and GPS World -Conduct evaluation of field marketing and sales plans, ROI assessments, and the creation of case studies-Oversee, manage, and develop relationships with agencies and USA WEEKEND partnerships-Responsible for managing brand sales pipelines to ensure sales revenue goals are met

RED BULL ENERGY DRINK; WBU and MSBUPromoted from Consumer Marketing Manager (CMM) to Brand Manager (BM) Assist Field Marketing Managers (FMM) in identifying opportunities to impact the consumer and provide strategies to address our business needsPromote local and divisional integration through the FMMs to ensure they establish strong working relationships with their sales and distributor counterpartsSupport on-going planning within all field marketing personnel to ensure quality planning, delivery and accountabilityConduct evaluation of field marketing plans, ROI assessments and the creation of case studiesBuilt Out of Home and Above the Line marketing campaigns around specific initiatives and eventsOrganized Divisional Marketing and Sales meetings to develop strategies and goals for specific markets and eventsNegotiated contracts with outdoor sporting facilities, stadiums and universitiesWork with other suppliers to integrate sponsorships into Red Bull events and other programmingSuccessfully recruited and hired FMMs and TMs with DOM and HR

RED BULL ENERGY DRINK; Southwest BUPromoted from FMM to CMM after 4 yearsImplemented HQ strategies to the field through the Mobile Energy program and Student Brand Manager program such as Creative Workshop, Hispanic Workshop, Entry Point Consumer Workshops, Flight Schools, and SBM KickoffCommunication with divisional counterparts which led to collegiate sales drives and contracts with other sales outlets such as sports and entertainment venuesSuccessfully recruited and hired FMMs and TMs with DOM and HR

2002 to 2006; Successfully created and planned 3 Red Bull national events; Beat Riders, Ascension, and Road RageNegotiated contracts with major college campuses including sports and entertainment venuesHelped to increase business from the projected 11% growth to 22% growth in 2004 with continued growth in 2005Responsible for overseeing and managing 2 sampling teams and managed the local market relationships, including 5 college campuses and studentsCoordinate and managed area marketing events, built the brand image through relationships within key market scenes, generated creative and cost-effective marketing concepts, and managed Red Bull eventsLeader of the Los Angeles cell team by creating weekly agendas, task lists, and time lines in order to achieve market specific edgy and innovative programs

after 1 yearResponsible for organizing and managing Red Bull events and athlete programsAssisted with local market activity, producing events, and overseeing outside management companies

Served in several Marketing, Management, and Event Coordination capacities for a Hospitality Group featuring restaurants, a casino, a draft house, and a catering serviceManaged daily activities at 7 different restaurant locations, including kitchen, bar, and server staff. As Marketing Assistant, assisted in daily marketing programs, including signage, radio, special event coordination, and related dutiesAs Special Event Coordinator, responsible for planning and organizing monthly dinners, bi-annual golf tournaments, and political fundraiser eventsMarketed full-service catering services to business and corporate clients, sports and entertainment organizations, destination management firms, golf tournaments, hotels, individual clients, and meeting plannersSuccessfully quoted, sold, and facilitated events for up to 500 guests with complete responsibility for food and event planning, menu development, pricing, guest satisfaction, and servicing various parties, receptions, and special events Served as customer advocate while maximizing restaurant interests. Conducted in-depth marketing, forecasting, menu planning, food presentation, budgeting, staffing, inspection, and problem-solving as needed