Chad Reiling Email & Phone Number

Spokane, Washington Area

I effectively manage advertising and marketing activities for the organization to deliver on business KPI's by constantly analyzing campaigns against benchmarks and business objectives.I execute on multichannel marketing strategies by overseeing outside consultants and agencies, partnering with internal cross-departmental teams and rolling up my sleeves.I manage a monthly budget to fuel lead generation online, leveraging PPC, email, paid social, digital ads and owned web properties.Through constant optimization and effective strategy, acquisition increased 131.37% year over year in a very competitive marketplace.

Greater Denver Area

I owned the marketing funnels for two separate CPG brands from brand exposure, through building brand affinity, to conversion.I developed, established and maintained marketing strategies aimed at achieving business objectives, including brand definition and building, eCommerce and retargeting, social media, targeted email and product and packaging development.By continually monitoring and optimizing the program, I tripled year-over-year revenue for these brands.

Greater Denver Area

I set goals, recommended budget, monitored ongoing performance and iterated as needed, then delivered an analysis of results of the digital program.I planned and oversaw multichannel digital initiatives and campaigns.I engineered public-facing websites to create a consistent user experience and to drive customer conversions across them.

I managed the organizational presence on social media sites and oversaw the network of nearly 150 co-branded social accounts.I executed day-to-day social media initiatives, including posting diverse content and developing strategies that tripled user engagement and drove action across all major channels – Facebook, LinkedIn, Twitter, YouTube, etc.I created and monitored effective benchmarks for measuring the impact of social media programs, then analyzed and reported on the effectiveness of those programs.

My Home Office

I created the new brand for one of Denver's top performing real estate agents on her print and Web marketing initiatives.I developed suites of Craigslist ad templates for several nationwide apartment rental companies.I provided marketing consultation for clients across a variety of verticals - including nonprofit, real estate and technology spaces, to name a few.

Greater Denver Area

- I established institutional social media policies and governance.- I created and maintained a social media calendar for both short-term initiatives and long-term brand campaigns.- I lead content marketing/syndication efforts across the network of nearly 150 university co-branded social media accounts.- I researched, assessed and recommended opportunities in new social media platforms.

I prequalified the prospect list, then coordinated all aspects of the RFP submission - with a win ratio of roughly 70%.After coordinating our trade show presence, I executed follow-up email campaigns.

I incorporated two unique company identities to develop the new corporate brand for Colorado's third largest real estate company.I successfully managed that corporate brand, and the brand of the affiliated nonprofit foundation.

I set and maintained an annual marketing budget of approximately $250k.I established a statewide conference to drive brand awareness among a key customer vertical, and in building trust and establishing our brand we closed a new multi-million dollar client.I successfully directed all business development efforts to maintain business growth.