Chad Van Lier Email & Phone Number

Washington, Dc, Us

Mclean, Va, Us

Leading the agency's strategic accounts portfolio. Responsible for developing client's overall digital strategy, owning senior-to-mid client relationships, solution delivery leadership and oversight, P&L, and creating and implementing account and revenue growth strategies.

Mclean, Va, Us

Recruited to this key digital strategy and account management role to lead the agency's enterprise-level client accounts. Guided client's digital strategy and implemented it via data and analytics, UX design, digital marketing, and technology solutions. Built long-term, trusted client relationships, increased reference-ability, grew accounts via up-sell and cross-sell, and was primarily responsible for ensuring the agency achieved client's business goals and outcomes. https://www.whereoware.com/blog/optimizely-storytellers-interview-cuisinarts-digital-transformation

Exclamation Labs, Business Development ConsultantSet strategy and direction for the digital agency's services, defining market requirements, developing market entry plans, and cultivating strategic partnerships.Refined proposal and pitch process while fostering greater collaboration with delivery team. The Sage GroupPrincipal and engagement lead for the management of High-Speed Data (HSD) acquisition and retention programs for Time Warner Cable Residential. Developed and implemented a project plan to aggregate channel sales, across all TWC divisions, under Corporate Marketing, to increase Road Runner HSD sales in response to the FCC’s MISP mandate. Developed multi-tiered tests based on demographic/psychographic data, pricing, geography, and bundled offer. Analyzed customer data and segmentation of acquisition lists, and managed lead flow of over 5MM households. Conducted post-campaign analysis and delivered executive presentations and campaign summariesTAHZOO, Partner Development ConsultantAnalyze and identify opportunities to engage key technology partners for Enterprise Content Management, Marketing Automation, Customer Relationship Management (CRM), and Digital Asset Management within new and existing accounts.

Washington, Dc, Us

Led the development and optimization of digital marketing channels to include paid search, advertising, and content marketing.

Mclean, Va, Us

Responsible for business development, capture, and client management for NavigationArts (acquired by EPAM), a full-service user experience consultancy and systems integrator. Work with commercial and non-profit clients to identify needs, analyze requirements, and configure solutions. Developed, sold, and managed user experience, platform development, and digital transformation projects with over 30 clients, ranging from emerging brands to publicly traded, Fortune 500 companies.

London, Gb

Led the development, sales, and management of strategy and marketing consulting engagements for TMNG Global (now Cartesian), a publicly traded provider of professional services to the communications, technology and internet services sectors. Managed client relationships for engagements exceeding 1 year. Clients included Nextel/Sprint, AOL, AARP, Time Warner Cable, andVerizon Business. Consistently exceeded revenue and margin targets, growing client portfolio to $5M in 2007.

New York, Ny, Us

Directed the development, planning, and execution of database marketing, direct mail, and teleservices programs in support of my client’s overall direct marketing strategies. Maintained and managed relationships with multi-million dollar agency accounts. Consulted for Rapp Collins Latin America division, setting up call centers and account teams in Columbia and Costa Rica.