Chai M. Email and Phone Number
As a member of Alliance Bank Malaysia Berhad Business Development Management (BPM) team, we are involved in analyzing and identifying process improvement opportunities to improve the business processes and operational effectiveness. We work closely with various department within the organization such as credit, risk, business operation, finance, marketing and sales to provide valuable insights that guide the decision-making process for the business and enable us in optimising overall business performance while maintaining good client satisfaction. I am responsible in supporting Business Partners in achieving their objectives and goals by providing valuable business insights into financial performance of various clients/stakeholders.
Alliance Bank Malaysia Berhad
View- Website:
- alliancebank.com.my
- Employees:
- 1398
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Vp Mortgage Business DevelopmentAlliance Bank Malaysia Berhad Oct 2017 - PresentKuala Lumpur, Federal Territory Of Kuala Lumpur, Malaysia(a) Mortgage Loan Acquisition and Partnership Eco-system 1) Drive mortgage loan acquisition, garner partnership with industry players (estate agents, property developers) to drive Mortgage/Home Loan business. 2)Identify business opportunities via deep drive existing portfolio, conduct competitor analysis, formulate marketing campaign execution plan, and manage resources, timelines and deliverables of the business strategies. 3)Source, identify potential under construction End Financing projects, conduct project assessment, recommend for approval based on key targeted area and customer segmentation.4)Collaborate with various internal stakeholders, (includes sales, Compliance unit, Group Risk, Credit Policy and Group Legal) to review existing Bank's mortgage EF policy, identify process gap, propose for process improvement, identify and recommend robust credit policy to drive business, increase productivity, optimize lead referral efficiency and effectiveness.5) Conduct periodic review on mortgage end financing portfolio, mortgage partner performance and ensure meet the Bank's compliance criteria.6)Provide product proposition and pitch full range of financial products and services for cross selling. (B) Project Management1)Lead the partnership ecosystem lead referral microsite project, develop lead referral digital platform which enable integration with various internal and external platform to achieve high lead conversion rate. 2)Lead CRM & sales lead management system project, includes involvement of budget allocation, vendor selection, solution design, conceptualize system road map, project implementation cum planning, cross platform integration aspect discussion, User Acceptance Testing (UAT), project roll out planning, and go live readiness.3) Hold business administration role, manage system configuration, monitoring system performance, raise change request, identify system defects and provide workaround solution. -
Head Of Developer Management UnitHong Leong Bank Berhad Apr 2010 - Sep 20171.Solicite business opportunity by empanel developer project.2.Develop and maintain a good relationship and work closely with developer.3. Recommend end-finance project approval, interest rate package and special marketing scheme.4. Monitor and track sales performance/ business contribution by developer and project basis.5. Provide training and guidence to Branch/Sales team on project empanelment process and guideline.6. Recruit and train relationship manager and assign developer by region basis to each relationship manager.7. Responsible for develops & roll out project master schedule, follows up all activities to meet target date, and budget.8. As coordinator between developer, branches/sales team and loan centre to ensure loan disbursement on time.9. Conduct market research/ market study/gather market intelligence and prepare proposal to cater for developer's need and align with management direction.10. Monitor EF limit utilization and meet turnaround time of EF project approval.
Chai M. Education Details
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Business Administration And Management, General
Frequently Asked Questions about Chai M.
What company does Chai M. work for?
Chai M. works for Alliance Bank Malaysia Berhad
What is Chai M.'s role at the current company?
Chai M.'s current role is VP, Mortgage Business Development at Alliance Bank Malaysia Berhad.
What schools did Chai M. attend?
Chai M. attended Universiti Tunku Abdul Rahman (Utar).
Who are Chai M.'s colleagues?
Chai M.'s colleagues are Jin Yi Woh, Nur Qamarina Baharin, Teoh Eang Wah, Mohammad Helmi Noor Azlim, Pang Chuen How, Nur Dalila Ahmad Kamaludin, Wong Yi Shan.
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