At 2 Front Teeth, we aim to simplify marketing and empower our clients in building brands that inspire.As co-founder, my role is divided into the following:Strategy: Partnering with clients to develop brand and marketing strategies that resonate with their target audience and help build the desired positioning.Marketing: Developing marketing plans and campaigns for brands depending on strategic objectivesAccount management & Project Management: Day-to-day… Show more At 2 Front Teeth, we aim to simplify marketing and empower our clients in building brands that inspire.As co-founder, my role is divided into the following:Strategy: Partnering with clients to develop brand and marketing strategies that resonate with their target audience and help build the desired positioning.Marketing: Developing marketing plans and campaigns for brands depending on strategic objectivesAccount management & Project Management: Day-to-day coordination and communication to implement the marketing plans and ensure we are always on track.Performance Marketing: Developing lead generation funnels to meet desired targets and client business objectives.Business Development: Driving sales, generating awareness, and building a healthy pipeline for our own business. Show less

Major Milestones:- Instrumental in scaling the business from 3 to 30 locations PAN India- Drove customer acquisition efforts to increase customer base 30x- Managed a team of 8 across key marketing functionsCore Duties: To direct and coordinate all marketing and brand building related activities PAN IndiaStrategy: • Develop the overall marketing strategy for the brand PAN India • Work closely with local teams across India to develop tactical campaigns for… Show more Major Milestones:- Instrumental in scaling the business from 3 to 30 locations PAN India- Drove customer acquisition efforts to increase customer base 30x- Managed a team of 8 across key marketing functionsCore Duties: To direct and coordinate all marketing and brand building related activities PAN IndiaStrategy: • Develop the overall marketing strategy for the brand PAN India • Work closely with local teams across India to develop tactical campaigns for micro-markets• Customer segmentation to engineer customized communication across channels and audiences• Create and manage marketing department budgets• Track, measure and analyse performance metrics, CAC and ROI calculations and projections• Evaluate, review and select key execution and implementation partners and agencies• Build and manage in-house marketing departmentBrand Identity:• Developing and establishing the brand identity and positioningDigital:• Lead generation – Overseeing performance marketing campaigns for lead generation across search and social• SEO – Work with agency to develop and deploy SEO strategy for the brandOffline and partnerships:• Events: from conceptualisation to planning and supporting execution of marquee events across India• Managing partner relationships for key events and programsCommunication:• Manage the brands communication strategy across platforms and channels• PR and media relations – overseeing the media relations and ensuring brand reputation is built effectively in the press• Collaterals – Ensuring sanctity of brand communication across collaterals produced PAN India Show less

actively pursued project based freelance work in copy writing and content creation.

Directed and coordinated on all marketing related activities PAN IndiaDuties performed:Strategy○ Developed and managed execution of overall marketing strategy○ Focused on brand building and lead generation efforts○ Created and managed quarterly and annual marketing budgets○ Built and managed in house marketing teamDigital - lead generation○ Executed SEM activities○ Managed Facebook ads○ Coordinated with agency on SEA effortsDigital -… Show more Directed and coordinated on all marketing related activities PAN IndiaDuties performed:Strategy○ Developed and managed execution of overall marketing strategy○ Focused on brand building and lead generation efforts○ Created and managed quarterly and annual marketing budgets○ Built and managed in house marketing teamDigital - lead generation○ Executed SEM activities○ Managed Facebook ads○ Coordinated with agency on SEA effortsDigital - brand building○ Developing content marketing road map○ Execution and management of content plan○ Developing brand guidelines; creating brand manual OfflineEvents:○ Planning and execution of launch events for new co working spaces○ Managing partnership relations for external eventsPrint: ○ Conceptualization and execution of print campaignCollaterals○ Managing PAN India collateral requirements of organisation (flyers, brochures, standees, danglers etc)PR○ managing press and media relationships○ Drafting and circulation of press releases Show less

Brands Managed: hotstar +(starsports.com previously)Major Campaigns:- Hotstar (Launch) - Sachin Memory Project (Tendulkar's retirement)- IPL 2014 - Kanna Keep Calm- Oscars 2015- English Premier League 2014- Carry the world cup (Cricket World Cup 2015) Duties Performed:• Strategy and Planning: Developing overall brand & campaign strategy basis specific objectives.Digital: o Coordinating with media and creative agencies for social media,… Show more Brands Managed: hotstar +(starsports.com previously)Major Campaigns:- Hotstar (Launch) - Sachin Memory Project (Tendulkar's retirement)- IPL 2014 - Kanna Keep Calm- Oscars 2015- English Premier League 2014- Carry the world cup (Cricket World Cup 2015) Duties Performed:• Strategy and Planning: Developing overall brand & campaign strategy basis specific objectives.Digital: o Coordinating with media and creative agencies for social media, emailers, banners & SEM requirements.o Coordinating with internal teams for communication on owned properties.o Working with CRM team to develop appropriate consumer responses.TV:o Ideation on core campaign thought and communication.o Coordinating with creative agency to execute TVC campaign.o Creation of TV specific collaterals - astons, bugs, squeezeups etc.Print & Radio: Concept ideation and core communication. Collaterals: Creation of marketing collaterals such as flyers, cards, standees, tent cards, drop downs and branded merchandise.On Ground: o Development of complete plan from concept creation and ideation to execution, in coordination with activation agencies.o Events: Airtel Half Marathon, FICCI, Adtech, Vfest. Activations across major cities in malls, multiplexes and corporate offices. Show less

Duties Performed:• Strategy and Planning: Understanding brand & client requirements to develop customized and complete online marketing solutions for Media, Creative, Social Media, SEO/SEM and Tech.• Media planning and buying: Developing and executing comprehensive advertising plans to fulfill campaign objectives.• Social Media: Developing social media campaigns from strategy to coordinating execution and maintenance.• SEO/ SEM: Working with SEO/SEM team to… Show more Duties Performed:• Strategy and Planning: Understanding brand & client requirements to develop customized and complete online marketing solutions for Media, Creative, Social Media, SEO/SEM and Tech.• Media planning and buying: Developing and executing comprehensive advertising plans to fulfill campaign objectives.• Social Media: Developing social media campaigns from strategy to coordinating execution and maintenance.• SEO/ SEM: Working with SEO/SEM team to develop customized solutions for clients. • Technical: Understanding project requirements, coordinating with tech team to deliver complete websites/mobile sites/applications solutions.• Major Campaigns: Alto 800 Launch, Ritz Launch, Swift-Dzire Launch.Clients: Maruti Suzuki - Alto, Alto 800, Ritz, Swift-Dzire. Getit Info services, Thomas Cook, Thomas Cook COL, Cartrade, Colgate SPR, Tangerine Digital, Zoiro, Viacom 18 Motion Pictures, Anchor Panasonic, American Swan Show less

Multi -Functional Role:• Marketing: performed research and analysis on target consumers’ online habits and recommended target sites for online ads. • Sales: Cold calling potential consumers achieved high level of conversion rate. Converted 50+ customers in 30 days.• PR: Chalked out print media plan with PR consultants, monitored progress and tracked return on investment.• HR: carried out interview process with numerous telesales candidates and was instrumental in… Show more Multi -Functional Role:• Marketing: performed research and analysis on target consumers’ online habits and recommended target sites for online ads. • Sales: Cold calling potential consumers achieved high level of conversion rate. Converted 50+ customers in 30 days.• PR: Chalked out print media plan with PR consultants, monitored progress and tracked return on investment.• HR: carried out interview process with numerous telesales candidates and was instrumental in increasing sales team size from 1 to 5. Show less

Internship:Assisted the branch manager and worked in the Client Acquisition function for the Auto Loans category.

• Analyzed data from NRS product profile across categories and produced relevant results for Out of Home Media• Developed and collated large databases of key commercial buildings across India by cross- referring BPOs, IT and ITES establishments• Prepared data later implemented by Out of Home Media to focus on key properties and establishments to further efforts at expansion