Overseeing credit management for domestic and export operations, optimizing working capital and cash flow through best Accounts Receivable (AR) practices.Defining pricing strategies, discount structures, and collaborating with bankers to efficiently manage the treasury function, both internally and externally.Implementing innovative systems and processes to improve cash flow, enhance fund management, and strengthen Management Information System (MIS) reporting.Ensuring customer accountability and compliance with legal requirements.

-Steering entire credit and cash management & working as key relationship custodian -Managing the AR finance operations for 10 business units [India & globally] -Defining the pricing strategy and discount structures with business ensuring timely collections -Formulating innovative systems & processes to improve cash flow, fund management thereby impacting EBITA -Preparing schedules of annual reports and ensuring analysis of expenditure to control exps -Formulating budgets & business plans; conducting variance analysis to determine difference between projected figures & actual expenditure - Conducting internal audits, evaluating financial control systems to highlight shortcomings and incorporating recommendations of External & Internal Auditors as per standard norms -Working on New Internal Financial Control process documentation and implementation “OTC - Order to Cash” as per co. act 2013 -Participating in Group company reconciliation – Intercompany AR/ AP for local & foreign transactions and systems & process improvements -Working on financial reporting and consolidation of accounts (publicly listed company) - I-GAAP and IFRS -Heading activities related to Global Treasury, liquidity, foreign exchange risk, banking relationships, borrowings and surplus cash investments -Monitoring financial performance & submitting MIS reports to top management to facilitate decision-making process relating to profitability and cost of production -Rendering support to M&A, Direct Taxation, Retirement Benefits and InsuranceHighlights: -Managed to reduce the outstanding and achieved the benchmark of lowest ever outstanding in December 2013; improved it by 50% year on year -Delivered a path breaking no bad debt scenario in 2013 and maintained to date - Cash flow surplus and collection cycle management impacting bottom-line -Received multiple awards - Implementated GST smoothly

• Responsible for :o Managing credit exposure for southern region [more than 50% of overall turnover] through SAP. o Mapping Credit limits & reviewing debtors with regular interaction with sales team.o Ensuring adherence to SOPs which are directly linked to Credit Control, QC Claims, Sales Returns and MRN & Banking Measurements’ as per regional level productivity and efficiencyo Presenting a true and fair view of the financial position of the company by preparing financial Statements hanging text with Cash flow statement, ROI management, Budgeting & forecastingo Contributing to Product Pricing with sales basis targets, incentives, assessment of impact on profitability.o Cost reduction measurement across Southern region at the Depot/ warehouse level/Branch offices.Highlights:o DSO Trend-South : Mar 2010 : 33 days Vs. Nov 2012: 9 dayso Monthly Overdue Trend-South: Q2 2010: 40% to Outstanding Vs. Q3 2012:10% to outstandingo Cheque Bouncing Trend-South Q2 2010: 49L (5% of Sales) Vs. Q3 2012: 20L (2% of sales)o NIL Bad/ Doubtful Debt during last 2 yearso Up in regional profitability(EPBITA) from H12010: 22% to H1 2012: 31% on Turnover

-Managed commercial operations and accounts related activities of the leading manufacturer of electrical switches & switch related equipment of worth INR 100 Crores -Revamped operations of various factories/ units to make the same more efficient -Executed cost saving measures to achieve 15% reduction in the Power & Fuel Cost and 20% reduction in the Freight Cost -Established a manufacturing unit at Solan, Himachal Pradesh (Valuation of Project INR 20 Crores) -Pivotal in implementing ERP system on stocks levels -Tracked short & long-term financial needs of the company and coordinated with banks & FIs to mobilize required resources

- Managed finance related matter, and defined accounting policies/principles & other tracking systems for various functional areas -Implemented SAP package for Revenue (Airtime) and monthly billing management -Headed the administrative functions and implemented operating policies & guidelines to ensure smooth execution of day-to-day operations -Coordinated with government bodies & regulatory authorities for approvals, licenses and indirect tax - Service Tax, Sales Tax, VAT and Professional Tax & Shops

Successfully handled the commercial operations for the chain of retail outlet with annual gross sales turnover of Rs.16 Cores.Ensured compliance with accounting standards & procedures and reconciliation of various accounts & finalization of accounts within time bound schedules. And successfully handled the finalization of accounts of the Eastern region for the year (03-04) in August 2004.Effectively handled taxation related matters and played a key role in developing tax structure and systems for assessment of tax liabilities in compliance with tax laws and for securing maximum benefits due to various incentives/ discounts schemes. EBITDA(Regional Profitability) 12%.Collected financial data and generated periodic financial reports and carried out value-added analysis of the reports to facilitate effective planning for optimal utilization of financial resources

 Successfully handled the overall management of Debt control related functions of the Eastern region with the turnover of Rs. 108 Crore. Effectively maintained the Debtors’ data in SAP and carried out in-depth analysis of the data to facilitate strategy planning and ensure speedy recovery and have successfully reduced the debt by Rs. 18 Crore and recovered Bad Debts worth Rs.2. 5 Crore. Controlled Cost, Budgeting, MIS, ROI management, sales promotional schemes across the region. Prepared Commercial Monthly Operational Reports and MIS to monitor the movement of key business indicators. Conceptualized and implemented measures for optimizing financial resource utilization and achieved savings to the tune of 33%.

 Successfully handled the entire Accounts and Debt control related functions and ensured compliance with accounting standards & procedures. Handled commercial operations and related documentations and formalities to C & F functions to ensued compliance with statutory requirements. Collected financial data and generated periodic financial reports and carried out value-added analysis of the reports to facilitate effective planning for optimal utilization of financial resources. Achieved cost savings to the tune of Rs. 4 Lakhs through cost reduction on Telephones, Traveling, Freight and Marketing tie-ups