• Developed and managed B2B customer relationships acrossdiverse industry segments including Bakery, Protein, Snack,Premix, Beverages, RTD,RTE, QSR, and online food businesses. • Introduced innovativeingredients and concepts, expanding market presence and driving increased sales opportunities.• Conducted targeted sales activities to effectively address customer needs and drive business growth.• Aligned sales strategies with marketing initiatives to optimize product/market segmentation, pricing, and positioning for value- added solutions.• Proactively monitored market trends and competitor activities to adapt sales strategies and enhance value propositions.• Translated sales budgets into actionable objectives, ensuring alignment with organizational goals and customer-centric focus.• Ensured exceptional service delivery, taking direct accountability for sales performance and customer satisfaction.• Developed newcustomer prospects through concept selling,establishing a robust project pipeline for innovative ingredients. • Collaborated cross-functionally tocreate uniquevaluepropositions, fostering sales growth and customer retention. • Conducted product trials and demonstrations to showcasetechnical capabilities and support customer needs.