Charles Martin Email & Phone Number

Alexandria, Virginia, United States

Served as Senior Project Manager supporting the Department of Veterans Affairs in various capacities:- Worked with senior VA officials and senior executives implementing the organization's strategic plan in collaboration with the Office of Enterprise Integration, while also helping them develop an enterprise-wide strategic operating model. - Assisting the Office of Nursing Services in implement their 10-year strategic plan while developing a series of related educational materials and toolkits to be used by/for the over 100,000 nursing staff contracted throughout VA medical facilities. - Developed communications materials for the Office of Academic Affiliations celebrating their 75th anniversary while highlighting the important accomplishments the long-standing partnership between the VA and U.S. schools of medicine have in training health professionals and positively impacting the quality of Veteran healthcare. The project won a coveted MarCom Award for excellence in blogging. - On behalf of the Office of Mental Health and Suicide Prevention, developed a feasibility and advisability study on suicide prevention resources at Veterans Affairs medical facilities, which was provided as an official recommendation to U.S. Congress.

Washington D.C. Metro Area

- Lead the CDC National Center for Immunization and Respiratory Diseases’ (NCIRD) national digital media outreach campaign to raise awareness and provide educational resources about influenza management and prevention. The campaign included the design and development of a mobile memory game, which received a Hermes Gold Award for Mobile Information Experience.- Project manager for NCIRD’s National Influenza Vaccination Disparities Partnership. Developed strategy and communications planning. Conducted grassroots engagement. Redesigned website and content. Contributed to the development of a monthly newsletter. Planned and executed information gathering sessions. Developed digital content, videos and collateral materials. Conducted media relations. - Project director for a five-year social marketing effort with the DC Department of Health (DC DOH) to help lower DC’s infant mortality rate through a public education and awareness campaign. The project included qualitative research, message development, media relations, video and digital content development, collateral materials, strategic partnerships, event coordination and metrics analysis/evaluation. - Project director for the DC DOH’s Woman Infants Children program developing a video, audio public service announcements and collateral materials in seven languages to increase program enrollment and awareness. - Project director for the DC Department of For-Hire Vehicles’ rebranding and general communications campaign. - Project manager for the Substance Abuse & Mental Health Services Administration’s social marketing effort to help curb the opioid and prescription drug epidemic. Conducted strategic planning and developed key alliances with national and regional partner organizations. Developed a community engagement toolkit and webinar series with industry thought leaders and celebrities with relatable experiences.

Washington D.C.

- Planned and directed multi-faceted communications strategies and initiatives for the NIH National Institute for Neurological Disorders and Stroke’s award-winning Know Stroke. Know the Signs. Act in Time. and the Know Stroke in the Community campaigns, with the goal of increasing national awareness about the signs and symptoms of stroke. Developed collaborative partnerships with corporate entities to extend campaign reach and visibility. Developed radio and television PSAs and conducted media relations in both English and Spanish.- Worked on the NIH National Institute of Nursing Research’s first-ever multi-phased national communications campaign addressing the institute’s core mission to advance nursing research. Leveraged quantitative and qualitative research and industry thought leaders to inform and develop the campaign’s strategic direction. Created and developed an original photo library, anniversary video and collateral materials. Drafted external communications. Managed media relations in English and Spanish.

Washington D.C.

- Developed a multi-media strategy to position Western Governors University as a national leader in a crowded online higher education marketplace. Created a differentiating message platform and earned media strategy resulting in numerous key media placements. Created a leadership platform for WGU president, resulting in 2010 McGraw Hill Prize in Education and 2010 USDLA award for Outstanding Leadership in Distance Learning.- Created multicultural and social media strategies for the Consumer Product Safety Commission’s Pool Safely national campaign promoting pool and spa safety. Developed and implemented grassroots strategies targeting more than 20 national organizations as campaign partners. Coordinated media outreach activities for national Hispanic spokesperson. Conducted culturally relevant translations for campaign materials and communications. Organized and staffed a news bureau/rapid response system for media relations.- Lead the Davidson Institute for Talent Development seven-year program, recognized as the nation’s leading advocate and resource for gifted and talented youth, combining earned/social media tactics and policymaker engagement to promote the institute and its scholarship recipients. Developed a multi-media strategy leading to hundreds of news media placements. Organized award ceremonies at numerous venues.- Managed the President’s Committee on the Arts and Humanities (Coming Up Taller Awards) multi-year campaign to promote the value of out-of-school arts and humanities enrichment activities for at-risk youth – an initiative overseen by the First Lady. Conducted media relations and communications strategies around White House ceremonies leading to hundreds of media placements.

Washington, District Of Columbia, United States

- Managed a national team of field consultants and grassroots operations to promote issue awareness and shape policy for a variety of clients and causes resulting in hundreds of earned media, letter-to-the-editor and opinion editorial placements. Clients included: Altria Group, Pratt Whitney, and the Kingdom of Saudi Arabia.- Developed Qorvis’ first social media engagement strategies to supplement traditional outreach strategies.- Developed tactics to augment visibility and shape public policy regarding digital rights and the use of music through digital technologies. Representative clients included: Consumer Electronics Association, Electronic Frontier Foundation, and Public Knowledge through the Save Net Radio and Digital Freedom campaigns.- Developed national grassroots educational campaign to raise asbestos awareness through the formation of the Committee to Protect Mesothelioma Victims.

Alexandria, Va

Managed grassroots earned media relations efforts to raise visibility, promote issue awareness and reinforce brand recognition for a Fortune 10 company, Lincoln Mercury, Blue Cross/Blue Shield and AstraZeneca.