• Lead nationally recognizable communications campaigns for the Veterans Health Affairs National Oncology Program and Cancer Moonshot initiative, including but not limited to writing a 25-page campaign guide summarizing programmatic improvements and goals while guiding it through subject matter expert review and approvals to include the Office of the Undersecretary for Health, produce publicly facing VAntage Point blogs, and newsletters to a distribution list of over 20,000 individuals, with an open rate averaging 20%. • Manage a team of 9, including five graphic designers, three science communication professionals, and a strategic communications expert. • Support internal capability development through spearheading and launching a Community of Practice within the Strategic Communications department to include managing internal resources for training, documentation, and culture-building via Microsoft Teams. This CoP is the first in the organization. • Lead and optimize business development opportunities via account planning recommendations for staffing and deliverable scoping, white papers, and staffing models for communications and graphics as proposals are developed.

Direct digital communications and strategic initiatives across the enterprise impacting internal employees and external audience. Advise leadership on current issues and gain buy-in for digital internal change management communication strategies and related action plans. • Spearheaded the redesign and relaunch of enterprise website (HJF.org) by overseeing strategy, content development, budget and all phases of project management. Led a team comprised of 17 internal and external contributors including HJF staff and outside vendor. Efforts yielded an on-time and on-budget project completion in 3.5 months. • Established first use of metrics to assess HJF.org usage. Serve as in-house expert and utilize Google Analytics to monitor traffic and set goals. First year insights showed a 100% increase of staff usage and and 15% increase for external visitors. • Developed HJF’s first communications and social media policy by researching best practices and writing recommendations. Presented to leadership and obtained approval to institute policy across the enterprise. Partner with Human Resources and GIS to ensure compliance and lessen employee misuse. Make policy updates, including COVID-19 guidelines, and provide digital guidance for the brand. Trained internal communication professionals on communication policies and conducts monthly best practices training. • Showcase HJF initiatives by translating complicated medical case studies into relatable stories that reflect the mission and goals of the organization. Manage daily activity on social media channels and HJF.org by creating and editing content and supporting collateral. Follow protocol to get consent from leadership and government partners for digital and print ad copy. • Identify leads by connecting with staff across the organization and staying current of HJF work. Conduct interviews, write press releases and promote HJF to the media. Pitched and placed first earned media hit in 10 years.

Create and execute digital campaigns to gain visibility and engage subscribers. Maintain website and customer relations management software. Results include a 100% increase in yearly email subscribership and an increase in website traffic from 500 to 5,00 visits per month.• Pitch senior leaders as experts in physician distress to media and scientific journals and have placed in high-profile outlets including Psychology Today, The Washington Post, Scientific American, and a WBUR/NPR event. Coordinate all press and speaking engagement inquiries, including managing honorarium negotiations.

• Generated content to pitch and place media hits for 90+ hotels in domestic and international publications. Worked with VP and 4 regional directors to craft targeted outreach plans. Managed digital influencer strategy across entire portfolio averaging 300,000 interactions per year, per hotel. • Raised profile of organization as a thought leader and content producer in the luxury hospitality space by increasing syndication of press releases from 1-2 per month, to 2 press releases a week. Wrote press releases and maintained up-to-date press room. • Devised public relations launch strategy and disbursement for new-to-market experiences including spa repositioning, corporate social responsibility initiatives and brand partnerships (Tesla). • Ensured portfolio wide adherence to brand standards for press release syndication through development of press release tools, immersion trainings for new hires and a partnership with Marriott Digital Services.

Managing, coordinating logistics, and housing for 20-30 staff at a time over 6-8 week periods during the summer at various universities around the United States including Wake Forest, Brown University, and Cornell. Responsible for the logistics, housing, and well-being of 100-130 high school/junior high students during the same time while on campus. During fall/spring, work with staff on curriculum development for later implementation.