Charles Martin Email & Phone Number

Nantes, Pays De La Loire, France

Ownership & Management of French eComm P&L --> Driving the right balance between Revenue top-line growth and strong margin profile to secure a profit pool position.UX & CX --> Data driven mindset to adapt the Website strategy & merchandising for my market needs. Driving for a continuous CX improvement, levering all the latest tech such as AIProduct Portfolio --> Working with dedicated 4P team members to maximize the Revenue & Margin. Creating our own set of opportunities to exceed our challenges.Demand Gen --> Day to day interlock with the EMEA traffic generation team. Leveraging all the options to maximize the ROI: SEO, SEM, SEA, Affiliates, Emailing.TeleSales --> Everyday interlock to support a dedicated team of offline sellers to grow all the major KPIs

Nantes Area, France

Business Management and Customer SatisfactionDetermine promotional and tactical pricing strategy to achieve overall objectivesCreate appropriate cross-sell and up-sell opportunitiesProvide direction to demand generation (SEM, SEO, Affiliation) teamsManage stock and onsite product availability, and provide market insight to Product Management Team Investigate & determine new revenue opportunitiesCustomer Satisfaction action plans oriented to optimizations & enhancements

Paris Area, France

• Management of French store; development, launch and management of Italian and Spanish stores.• Management of merchandising plan and contents to improve customer experience, and increase revenue, margin, up-sell & cross sell.• Analysis of online store performance based on following KPIs: Traffic, Revenue, Conversion rates, Engagement, Bounce rates, User experience...• Migration of online store content from English to French, Italian and Spanish.• Day to day interaction with: Web production, Emailing, Marketing and SEO/SEM teams.• A/B testing of alternative plans, to focus on data driven decisions.

Paris Area, France

• Management of merchandising plan and contents to improve customer experience, and increase revenue, margin, up-sell & cross sell.• Analysis of online store performance based on following KPIs: Traffic, Revenue, Conversion rates, Engagement, Bounce rates, User experience...• Migration of online store content from English to French.• Day to day interaction with: Web production, Emailing, Marketing and SEO/SEM teams.• A/B testing of alternative plans, to focus on data driven decisions.

Boulogne-Billancourt Area, France

• Cloud platform improving the rental application files• Creation of the company: concept, market research, business plan, mock-up, status• Association with a developer, launch of the website in responsive design• 2nd place in the "Entrepreneurship Awards" competition organized by the ESC Rennes School of Business

Boulogne-Billancourt Y Alrededores, Francia

• Website management• Emailing management• Renting database management: 170 apartments• Prospecting & sales

Boulogne-Billancourt Y Alrededores, Francia

• Recruitment of new customers: > 100%/quarter; development value: +3%• Management of weekly newsletters: 1-3 per week, 100 K customers• Implementation and optimization of 4 automatic plans• Management of promotional campaigns: 2/month• Management of weekly & monthly reporting

• Implementation and analysis of Google Analytics reporting for 8 websites• Implementation of the corporate website: mockups, content, functionality, English translation• Improvement of the sales website: UGC, product descriptions, intermediary pages, SEO texts…• Competitive Intelligence

Madrid Area, Spain

• Animation of the CRM database: 1-2 operation/month• Management of contests. Ex: +60 K leads, partnership with Club Med, prospecting of dozens of partner brands, positive ROI• Management of weekly & monthly reporting

Rennes Area, France

• Door to door prospecting• Organization of sales meetings, and delivery tracking

Master Of International Marketing, International Business

Master, Negocios Internacionales