Charles Martin Email & Phone Number

Nantes, Pays De LA Loire, France

Ownership & Management of French eComm P&L --> Driving the right balance between Revenue top-line growth and strong margin profile to secure a profit pool position.UX & CX --> Data driven mindset to adapt the Website strategy & merchandising for my market needs. Driving for a continuous CX improvement, levering all the latest tech such as AIProduct.

Nantes Area, France

Business Management and Customer SatisfactionDetermine promotional and tactical pricing strategy to achieve overall objectivesCreate appropriate cross-sell and up-sell opportunitiesProvide direction to demand generation (SEM, SEO, Affiliation) teamsManage stock and onsite product availability, and provide market insight to Product Management Team.

Paris Area, France

• Management of French store; development, launch and management of Italian and Spanish stores.
• Management of merchandising plan and contents to improve customer experience, and increase revenue, margin, up-sell & cross sell.
• Analysis of online store performance based on following KPIs: Traffic, Revenue, Conversion rates, Engagement, Bounce rates, User experience...
• Migration of online store content from English to French, Italian and Spanish.
• Day to day interaction with: Web production, Emailing, Marketing and SEO/SEM teams.
• A/B testing of alternative plans, to focus on data driven decisions.

Paris Area, France

• Management of merchandising plan and contents to improve customer experience, and increase revenue, margin, up-sell & cross sell.
• Analysis of online store performance based on following KPIs: Traffic, Revenue, Conversion rates, Engagement, Bounce rates, User experience...
• Migration of online store content from English to French.
• Day to day interaction with: Web production, Emailing, Marketing and SEO/SEM teams.
• A/B testing of alternative plans, to focus on data driven decisions.

Boulogne-Billancourt Area, France

• Cloud platform improving the rental application files
• Creation of the company: concept, market research, business plan, mock-up, status
• Association with a developer, launch of the website in responsive design
• 2nd place in the "Entrepreneurship Awards" competition organized by the ESC Rennes School of Business

Boulogne-Billancourt Y Alrededores, Francia

• Website management
• Emailing management
• Renting database management: 170 apartments
• Prospecting & sales

Boulogne-Billancourt Y Alrededores, Francia

• Recruitment of new customers: > 100%/quarter; development value: +3%
• Management of weekly newsletters: 1-3 per week, 100 K customers
• Implementation and optimization of 4 automatic plans
• Management of promotional campaigns: 2/month
• Management of weekly & monthly reporting

• Implementation and analysis of Google Analytics reporting for 8 websites
• Implementation of the corporate website: mockups, content, functionality, English translation
• Improvement of the sales website: UGC, product descriptions, intermediary pages, SEO texts…
• Competitive Intelligence

Madrid Area, Spain

• Animation of the CRM database: 1-2 operation/month
• Management of contests. Ex: +60 K leads, partnership with Club Med, prospecting of dozens of partner brands, positive ROI
• Management of weekly & monthly reporting

Rennes Area, France

• Door to door prospecting
• Organization of sales meetings, and delivery tracking

Master Of International Marketing, International Business

Master, Negocios Internacionales