Developed GTM sales and marketing programs for 3 nationally distributed breweries and customized for regional activation. Consulted C-suite on brand development, portfolio management, and GTM strategy. Provided administrative and analytical sales support. Liaised between marketing departments, sales team and distributor partners. Hired, trained, and managed team of 30+ Event Ambassadors. Planned and executed events and festivals. Built localized and targeted paid social campaigns. Worked remotely with regular travel to division markets and HQs in Brooklyn, San Leandro, and Ft. Collins.

Sales and Marketing Representative for the new partnership between Brooklyn Brewery, 21st Amendment Brewery, and Funkwerks in the Greater Sacramento and Nor-Cal Area. Hired, trained, and managed a team of 30 Event Ambassadors for the Western Division.

Represented 21st Amendment Brewery's portfolio of core and specialty beverages in the home market of the San Francisco Bay Area, representing 60% of national sales. Developed relationships and increased sales in both the on and off premise markets. Supported all aspects of distributor management: inventory, incentive planning, promotional materials, events and festivals. Coordinated with National Sales Directors on GTM strategies, product development, and promotional strategies.

Brought on to create a structured wholesale program for an existing 50+ accounts that would be scalable for new partnerships at a quickly growing company where wholesale accounted for 70% of the company’s revenue.— Constructed an Account Agreement and Account Application setting all partnership terms and expectations. Generated and successfully rolled out a tiered pricing system accurately reflecting true cost. Established systems for tracking current accounts’ needs and prioritizing incoming leads.— Provided production floor support during weeks of unprecedented growth. Designed training documents and plans for new production hires.— Launched a new website and social media presence. Transitioned email client and document organization from GoDaddy to Microsoft 365 for entire company.

Joined the Wholesale Department as an Accounts Manager to increase Blue Bottle’s presence and quality in the wholesale market.— Managed 60+ high-end relationships across Northern California and Seattle, WA. Provided support from cafe design and equipment purchasing, through ongoing extensive coffee training and quality control. Conducted demos, tastings, presentations, tours, event planning and execution. Acted as an integral liaison between accounts and production, finance and logistics.— Supported the CPG department by building relationships and increasing sales of the NOLA Iced Coffee Cartons with regional Whole Foods Markets.

Account Manager: Provide sales support, order processing, inventory control and customer service to 35+ customer accounts.Social Media Coordinator: Manages all social media accounts and works closely with marketing to execute company communications and build online communities.

Social Media CoordinatorOffice ManagerDonation and Volunteer Coordinator

BaristaShift SupervisorAssistant Manager; Assistant Manager of the QuarterStore Manager