Lynn Chambers Email & Phone Number

Toronto, Ontario, Canada

Twenty Two Media Group is an independent Canadian publishing house and creative agency specializing in consumer print and digital brands. We publish Foodism and Escapism: Toronto’s leading food & drink + travel titles. In addition, our agency arm collaborates with brands on custom content, creative assets, experiential campaigns and events.

Reporting to the President, built and led the advertising, marketing and consumer revenue teams. After SJC Media purchased the Rogers publications, responsibility was to build a high performing sales team to manage the print, social, digital and direct to consumer revenue for 8 legendary Canadian lifestyle brands – Macleans, Chatelaine, Today’s Parent.

Led a team of 55 people, who leveraged all of Corus broadcast, digital and social assets to create custom integrated marketing and sponsorship programs for advertising clients. Our service included creating unique media executions including branded content campaigns, talent endorsement, custom commercials, short-form video, social influencer programs.

Corus Quay

After merger of Shaw and Corus, championed the sales and brand integration for HGTV's top show, Home to Win, as well as undertook the rebranding of the division to Corus Tempo.

Led the talented Corus Client Marketing team of 30, who were passionate about advertising, media innovation and developing innovative, integrated multi- platform media programs for our diverse client base. Using custom research and insights, our team of specialists, develop unique custom programs that support a brand’s strategy and connects with their.

Toronto, Canada Area

General Manager of Totem (a division of TC Media), one of Canada’s largest custom content marketing agencies. Oversaw $14.5M in revenue and led a highly-creative team of 45 people who develop award-winning digital, print and mobile content for leading North American brands like Acura, Geico, CAA, Sears and Sobeys. Developed future growth plan to evolve our.

Publisher of Canada’s largest women’s media properties, including the print and digital (web, mobile, tablet, e-newsletter, social media) platforms for Canadian Living, ELLE Canada, More and Fresh Juice. Full P/L and operational responsibility for all brands, representing over $40M in revenue. Highlights include the launch of a profitable multi-platform.

Led a team of over 30 sales, editorial, creative and digital experts to reinvent Canadian Living print magazine as a Canadian multi-channel media brand powerhouse. Recognizing early on the importance of mobile and social media technologies. As a result, we became Canada’s #1 magazine for women 25 – 54, tripled our website traffic to become Canada’s #1 food.

Worked with the senior marketers of Hbc to launch a quarterly magazine called BELLE, which featured the prestige home fashion and beauty brands sold in the flagship stores of The Bay. Responsible for all publishing functions - development of business plan, editorial, creative, production, worked with Hbc's CRM team to target customers, develop the launch.

Lead a strategic re-branding initiative at this established Canadian charity to increase brand awareness and help maintain relevancy. Responsible for the brand’s positioning and creative image in all external marketing and communications efforts.

Responsible for the overall Jamieson brand strategy and the annual development and execution of the marketing plan. Lead all aspects of new product introductions including research and development, manufacturing, forecasting, packaging design, market research, wholesale/retail pricing and positioning, trade and consumer communications support for all.

With annual retail sales of over $70 Million, was marketing lead, responsible for the development and execution of all marketing programs and calendars for the Canadian market. Responsible for overseeing the operations, manufacturing, and marketing of over 500 saleable and promotional SKUs in Canada and the “Gift With Purchase” (GWP) event program.