My career has been dedicated to building and managing iconic brands, and now I am eager to pivot into product management to leverage my strategic and analytical skills in a new context. With over 11+ years of experience leading some of Johnson & Johnson’s and Henkel’s largest everyday brands (e.g., Tylenol, Aveeno, Persil), I have honed my ability to understand consumer needs, develop innovative solutions, and execute comprehensive market strategies. This experience has prepared me to take on the challenges of product management, where I can contribute to the development and success of digital products with a fresh perspective. I’m currently pursuing a Masters in Digital Product Management at Queen’s University to enhance my understanding of emerging digital trends, strategies and processes. Specialties: Product Management, Brand Management, Growth, Strategy, Digital Strategy, Product Strategy, Analytical Skills, Communication Skills, Interpersonal Skills, Critical Thinking, Analytical Aptitude, Communication Oriented, Interpersonal Skills, Detail Orientation, Creative Thinking, Market Research, User Research
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Senior Brand Manager, Laundry & Home CareHenkel Mar 2016 - Apr 2020Led the launch of Henkel’s premium laundry detergent brand, Persil, into the Canadian market bringing new innovation and growth into a declining category dominated by an established market leader. Developed portfolio strategy of Henkel’s value laundry brands, Purex and Sunlight, following the Sun Products acquisition. Led significant relaunch of brands through defining each brand's positioning, packaging changes, formula improvements and artwork/claims updates. -
Brand Manager- Allergy & Eyecare Portfolio (Reactine, Benadryl & Visine)Johnson & Johnson Nov 2015 - Mar 2016MarkhamManaged Johnson & Johnson’s portfolio of allergy and eye care brands worth $200MM in revenue with a team of 2 Associate Brand Managers. Led the Canadian brand repositioning strategy as part of a multi-year plan to align Johnson & Johnson’s global allergy brands. -
Brand Manager- Tylenol Cold & SudafedJohnson & Johnson Oct 2013 - Oct 2015MarkhamLed the management of Canada’s #1 cold brand through new brand positioning resulting in robust share growth and external industry recognition for an innovative approach in a functionally driven category. -
Brand Manager- Aveeno Lotions & LubridermJohnson & Johnson Feb 2012 - Oct 2013MarkhamLed the management of Canada’s #1 lotion brand and drove growth through a period of category decline. Leveraged consumer insights to develop new user acquisition that resulted in increased household penetration. -
Associate Brand Manager, Tylenol & BenylinJohnson & Johnson Jul 2009 - Jan 2012 -
Pharmaceutical Sales Representative (Summer Intern)Procter & Gamble May 2008 - Sep 2008 -
Marketing Assistant (Summer Intern)- Joe Fresh StyleLoblaw Companies Limited Jun 2007 - Sep 2007
Leslie Chan Education Details
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Digital Product Management
Frequently Asked Questions about Leslie Chan
What is Leslie Chan's role at the current company?
Leslie Chan's current role is Master's Candidate- Digital Product Management | 11+ yrs' experience in Brand Management in CPG | Skilled in Brand & Product Strategy.
What schools did Leslie Chan attend?
Leslie Chan attended Queen's University, Ivey Business School At Western University.
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Leslie Chan
Director Of Academic Operations & Student Success Services At Rosedale Global High SchoolMississauga, On2gmail.com, rosedaleacademy.com -
Leslie Chan
Greater Toronto Area, Canada4utoronto.ca, lsuc.on.ca, shopify.com, benchsci.com1 +141694XXXXX
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3utsc.utoronto.ca, utoronto.ca, yahoo.com
1 (416) 9XXXXXXX
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