Chan L. Email & Phone Number

Calgary, AB, CA

• Developed and implemented data-driven optimization strategies for digital advertising, leading to a 17% increase in advertising ROI and a 14% improvement in overall business performance.
• Conducted data-driven analysis with SQL and Excel, transforming insights into product enhancement opportunities and actionable client recommendations.
• Identified product enhancement opportunities by analyzing customer feedback and competitive features to refine advertising solutions.
• Collaborated with marketing, product and engineering teams to overcome performance challenges and ensure cohesive, data-driven advertising strategies.

Shenzhen, Guangdong, China

• Oversaw performance analytics for 20+ e-commerce accounts, delivering insights through monthly reports and quarterly reviews, leading to a 10-15% improvement in account performance.
• Trained new customers on how to best utilize the company SaaS platform, responsible for key customer success metrics including customer churn and renewals.
• Engaged with product teams to refine 2 key product offerings based on data analysis and customer feedback, resulting in a 13% increase in customer satisfaction.

Shenzhen, Guangdong, China

• Managed end-to-end project delivery for multilingual projects across 40+ language pairs, achieving 90% on-time delivery and staying within budget.
• Implemented scalable project frameworks and KPIs that improved forecast accuracy by 15%, streamlining project management processes.
• Delivered reporting and analysis on project outcomes to senior management, contributing to a 10% improvement in project delivery efficiency.

Spokane, Washington

• Provided technical guidance and reporting to cross-functional teams, improving project management outcomes through data-driven insights.
• Enhanced quality control processes by automating data analysis for translation memory systems and content localization.

Cheney, WA

• Designed marketing materials including posters, postcards and newsletters for planned exhibitions and events by utilizing Adobe InDesign, Illustrator, and Photoshop;
• Collaborated with administrators, community members, local and regional artists in marketing and event planning, such as artist receptions and guest lectures;
• Maintained online presence with office updates/event news on social media including Facebook, Twitter, and Instagram.

Cheney, WA

• Responded to students’ questions and concerns, provided translation support to students with limited English proficiency;
• Supported over 20 international students and visiting scholars daily; accompanied them to school activities and events;
• Assisted in campus event planning and administration including general front desk duties.

Associate'S Degree, Software Development

Master Of Business Administration (Mba)

Activities and Societies: Vice President of EWU International Student Association

Bachelor Of Science (Bs), Electrical And Electronics Engineering

Activities and Societies: EWU Chinese Conversation Partner