Moiz Saqib Email & Phone Number

Boston, Massachusetts, United States

Executed digital advertising campaigns across Amazon, Walmart, and Target for ~5-10 clients; delivering consistent quarter-on-quarter growth in advertising performance and investment. Collaborated with product, data science, and development teams to to drive automation of critical value-additive components of campaign optimization and reporting. Developed tools, processes, and reporting to remedy inefficiencies in daily campaign management execution. Leveraged valuable performance data through the use of tools such as Excel, Looker, and SQL to provide services as needed. Designed reporting methods and data visualizations to develop insights into brand performance that are not readily evident through creative and strategic thinking. Maintained awareness with retail marketplace innovations and advised clients as to their impact and implementation.

Boston, Massachusetts, United States

Managed campaign creation & advertising investment for multiple direct-response ad types across Amazon, Walmart, & other retail marketplaces. Sourced and analyzed data using tools (proprietary & common) to provide execution as an extension of the client’s team. Built data in a way that meets the client where they are, helping them understand their marketplace environment and build strategies that support their goals. Kept in front of direct marketing innovations coming out of Amazon and guided clients through its’ adoption. Worked hand and hand with the engineering team to develop tools and processes that delivered results for the client, while also supporting scalability.

Walpole, Massachusetts, United States

Built and operated several Amazon brands through data analysis, search engine optimization (SEO), and consumer feedback. Played a key role as one of the founding members of the company’s Content Department which streamlined the process of uploading media (images, videos, etc.) to Amazon. Instilled structure and organization to the company’s data resources and management to provide efficiency for others. Communicated with all other departments (Supply Chain, Marketing, Legal, SEO, Creative, etc.) to build brands and maximize revenue.