Chance Vineyard Email & Phone Number

Los Angeles, California, United States

Los Angeles, California, United States

• Lead and executed multi-platform social media campaigns and “always on” content strategy for Spotify Podcasts.
• Programmed daily, weekly, and monthly social franchises to promote Spotify originals, exclusives, and trending podcasts to grow social audiences across five major podcast categories: news, true crime, society &.
• Worked seamlessly with strategy, creative, and production departments to develop launch campaigns for top tier Spotify Originals, including The Joe Rogan Experience, The Michelle Obama Podcast, Armchair Expert with Dax.
• Supervised a core team of social leads and community managers to provide daily social listening, copywriting, posting, and creative community management.

Greater Los Angeles Area

• Managed Netflix brand social communities and collaborate with internal and external teams to traffic trailer debuts, creative content, and stories across all Netflix social platforms.
• Coordinated daily newsroom brainstorm to turn culture and conversations into creative moments of impact for Netflix.
• Served as lead copywriter on a dedicated team of production creatives, developing fan-first content and editorializing original assets for Netflix brand channels.
• Experimented with new and existing platform tools, targeting, and boosting to focus Netflix social reach to distribute the right content to the right audience.
• Created thoughtful social connections with fans of entertainment.

Greater Los Angeles Area

• Created Netflix brand social content for originals, licensed titles, and major PR stories.
• Engaged fans, influencers, and social press to build fandom for Netflix brand across social media.
• Monitored brand and title-specific conversations to identify fan insights that influenced all content creation and Netflix's unique presence on each social channel.
• Shaped the brand social tone of voice through copywriting, A/V assets, and community responses.

Santa Monica, California

• Collaborated with clients to create branded social experiences that empower people to engage.
• Pursued relevant opportunities to educate and entertain fans and their friends.
• Connected brands with communities of fans through relatable content and human conversation.
• Recognized brand mentions and platform behaviors as insight to enhance daily social experiences.Clients: Chambord Liqueur, Finlandia Vodka, Netflix's Narcos, NOS Energy Drink

Knoxville, Tennessee Area

• Facilitated the creation and presentation of social media strategies and digital marketing campaigns.
• Created branded content that connected fans and drove social business objectives.
• Specialized in placing paid social media to amplify content to targeted interests, behaviors and signals of intent.
• Coordinated with account service, planning, and creative teams to ensure social supported overall brand goals.
• Utilized listening and analytics tools to identify and react to relevant mentions and conversations.
• Summarized insights and interesting conversations into performance reports to discover actionable optimizations.Clients: McDonald's, National Highway Traffic Safety Administration, Farm Bureau Insurance of Tennessee.