• GTM & Strategy of Agri products • Driving synergy between A2E and Agri Team for integration and launch of A2E solar products in Agri portfolio in Indian sub-continent. • Driving demand generation activities for the entire basket of agri products through digital promotion & digital training initiatives• Competition benchmarking, tracking and price realisation from market – Maintaining MIS such as market share, pricing, product features of competitors• Responsible for market research, price discovery (customer clinics), competitive analysis, product feedback to design and quality.• Drive and execute strategic initiatives such as vertical budgeting, micro market focus, customised regional strategy, KPI setting (off role & on role employee) & formulation, execution and evaluation of schemes through PDCA• Using business analytics tools Power BI, Tableau to identify patterns and sharing with higher management for decision making• Developing modules and sales talk for training electricians, service staff and sales staff• Closely coordinating with regional sales team, dealers, electricians to understand customer insight and then customising/ improving product communication for TG• Represent ESP Agri as process owner and ensure all SOPs are followed and continuously improved. • Discount structure & sales forecast (along with analysis) for improved strategic decisions • Part of 5-member team for 5-year planning of Agri business to achieve double the business revenue.• Looking after product wise budgeting, revenue, growth, pricing and gross margin and Marketing Strategy.• Penetrated new segments through use of strategic marketing initiatives (micro market strategy)• Started and implemented sales monitoring tool (LTLK DOST) for all India sales team with 100% team utilisation. • Manage a team of 40 AMOs for marketing activities across allotted states. • Introduced and implemented various sales enabler schemes & influencer engagement programs.

• Penetrated new segments through use of strategic marketing initiatives (micro market strategy)• Developed and executed go-to-market plans and facilitated internal organizational readiness.• Performed thorough market research, price discovery research and competitive analysis to understand and effectively communicate product value proposition.• Developed strategy and managed market communications that drove product demand.• Drove marketing initiatives to increase product visibility and market performance.• Offered pricing recommendations to management and cross-functional teams.• Communicated value and position to sales team and developed tools to support selling process.• Developed database of team members and customers of weekly product update newsletter emails.• Developed creative sales tools by communicating product value proposition to enable team, including presentations, trend reports and product data sheets.

• Market research through customer clinics, customer meets for facelift project of CROP TIGER TERRA TRAC BRAND.• Defining product specification as per market requirement.• Homologation and ICT certification of new equipment• Regular input to CFT with product feedback for improvements.• Technical sales of CLAAS global product in India and Sri Lanka.• Product training to field team for confidence building.• Collaborated with sales, marketing and support teams to launch products on time.• Collected customer requirements, directed testing and conducted continuous evaluations to make proactive adjustments to marketing approaches.• Helped incorporate product changes to drive customer engagement and firm profits.• Documented user stories, specifications and product features into detailed work order to communicate across teams and build mandatory requirements.• Monitored market trends and competitor performance and analyzed gaps to update promotional strategies and maximize sales.• Defined and analyzed metrics to measure product performance in new applications in India such as baling, mowing, foraging etc.

• Customer Care.• Target achievement of spare parts and oil business by service events, activities, promotions etc.• Improving tractor sales through exchange business by liquidating the old tractors through recondition.• Improving CSI by ensuring 100% resolve of the toll-free customer complaints and improving the customer service experience at workshop by faster and quality service.• DSQI audits of the dealer for adherence with company service quality and standard.• Product training of the mechanics and sales team.• Product feedback of the new products.

• Product management (Product manager for Arjun NOVO).• QFD (Quality function deployment) of platform 2 of Arjun NOVO.• Defining product specification as per market requirement and QFD analysis.• Conducting market research, customer clinic, competition analysis and benchmarking for defining product positioning of Arjun NOVO.• Planning of pan India piloting of Arjun NOVO by studying the varieties of applications, market volume and customer usage practice.• Field visit for product improvement feedback to infant care group of Arjun NOVO.• Coordinating with CDT (Cross deployment team) for service, product improvement, parts, ICT & CMVR readiness etc.• Preparing product presentation and product collaterals with marketing.• Product strength brief to marketing and ad agency.• Market wise launch of Arjun NOVO.• Product training to territory managers and customer care managers.• Maintained MIS of competition for all products for the department competency