Chandini Devasahayam Email & Phone Number

Australia

Australia

Appeals, Acquisition, Retention, F2F, Telemarketing, Digital, Mid Value, Donor Care and People Management

Sydney, New South Wales, Australia

Supporter Experience, RG retention, Cash retention, Telemarketing, F2F agency, Emergency donor research, Leading Women Fund and People Management

Sydney, Australia

Acquisition, Conversion, Donor Renewal, Retention, Regular Giving and People Management

Sydney, Australia

- Engage with and contribute to the development and implementation of the organisational Donor Renewals Development strategy. - Develop a monitoring and evaluation framework that aligns with national KPIs and industry best practice reporting metrics, to provide regular progress reports on Donor Renewals activities to senior leadership.- Work with all internal stakeholders (with a focus on Marketing, Media and Communications, Data Insights, Heart Health and Advocacy) to inform and be informed about the strategic work that is being undertaken to sustain, grow and develop priority areas of interest relevant to Development.- Develop holistic annual Donor Renewals recruitment and retention plans, securing sign off with the Senior Manager, Individual Giving on the Development strategy and plan including resource requirements and budget.- Responsible for the delivery of Donor Renewals program income growth to $5M by 2020. - Work with Data Insights to gather relevant insights particular to Donor Renewals and provide strategic recommendations to the Senior Manager, Individual Giving on the development and delivery of the program and associated communications.- Co-brief the agency and manage the delivery and implementation of the Development campaign plan in accordance with budget and timeline.- Manage the development and delivery of internal staff briefings in relation to campaigns- Analyse and evaluate each direct marketing campaign against agreed key performance indicators, manage post campaign evaluation and recommend strategic changes for future campaigns to optimise revenue opportunities.- Identify and investigate new and direct marketing channels for Donor Renewals Digital and Advocacy campaigns- Identify new opportunities with Marketing to capture data and target warm Heart Foundation prospects for income generation.

Sydney, Australia

Sydney, Australia

Sydney Area, Australia

•Supervised the Graphic Designer, Events Officer and Marketing and Events Assistant•Provided support to the Marketing Manager and contributed to the planning and development of marketing and communications campaigns, promotions and activities – current school leavers campaign, non-current school leavers campaign and international students•Managed graphic design and events WIP schedule •Assisted in the design, development and implementation of The College marketing collateral; overseeing print management needs including publications – student information guide, campus transport guide, course specific flyers, scholarships flyer, prospectus, entry articulation flyer, application forms and student diary•Supplier and stakeholder management•Reviewed copy for all marketing collateral (both offline and online)•Assisted in the coordination of marketing related events and activities and undertaken projects as required – e-noticeboards, invitations, brochures, posters, postcards, pull-up banners and A3 signage, business cards, bookmark, FAQ’s, online buttons for the website, Facebook posts, Instagram posts, flyers, Facebook and Instagram cut-outs for careers expos•Planned, implemented and managed The College events calendar; represented The College, Western Sydney University at other external recruitment events; Liaised with the University Prospective Student Advisers Unit in determining school visits annual schedule including: UWS/College events, school visits/careers expos, regional career expos, industry expos, international delegations, Indigenous events, community expos and English Language events•Regularly reviewed and investigated opportunities to improve internal and external communication activities to ensure target audiences are effectively reached•Updated the website regularly using Source Web Matrix platform: website redevelopment project•Managed social media platforms including Facebook and Instagram

Sydney, Australia

Sydney, Australia

• Managed end to end production of print and inserts (including management of schedule)• Briefed studio and put through changes as requested from start to finish• Project management skills • Developed marketing collateral – Product Disclosure Statements, Financial Services Guides, Sales Collateral including Flyers, Folder, Envelopes• Supplier management – organised quotes and print proofs with the printers• Reviewed copy for all marketing collateral (both offline and online)• Coordinate direct marketing campaigns (end to end) – Real Birthday/Life DM, Real Dataphoria DM, Real Re-harvest DM• Provided drop mail instructions to the mail house• Managed internal marketing requests as required – HR, IT, Call Centre & Operations, Legal and Chain support• Real Insurance re-brand campaign– updated marketing collateral, website, call centre materials (flyer/mouse pad)• Funeral project campaign– updated all Funeral product marketing collateral, website, banners, landing pages and renewal letters.• RSPCA refer a friend flyer campaign• HFS internal magazine• Website testing• Data integrity testing• Sent all approved marketing collateral by post, email or fax• Maintained all marketing records as prescribed by the company including collateral, marketing calculators and marketing ROIs• Trained new employees who joined the Marketing team including the Marketing Assistant and Marketing Administrator • Updated the Company website

Sydney, Australia

Sydney, Australia