Report directly to Chief Marketing Officer, I am managing Business Development sub directorate with 2 General Managers report directly to me, mainly GM Business Intelligence and GM Business Information, 7 managers and 20 assistant managers.Business Development's main responsibility is to provide strategic review, analysis, forecast and recomendation of company business portfolio, brand performance, brand marketing activities including annual brand promotion expenses budgeting and new… Show more Report directly to Chief Marketing Officer, I am managing Business Development sub directorate with 2 General Managers report directly to me, mainly GM Business Intelligence and GM Business Information, 7 managers and 20 assistant managers.Business Development's main responsibility is to provide strategic review, analysis, forecast and recomendation of company business portfolio, brand performance, brand marketing activities including annual brand promotion expenses budgeting and new product launch plan, and annual sales target.My major achievements are:1. PT. Gudang Garam Tbk. succeed become the best performer in cigarette market in 2018-2020.2. Develop set of strategic tools to identify what activity should be done by brand team for specific brand in specific area. Show less

Report directly to Deputy Chief Marketing Officer Marketing Support, my role and responsibility is to develop Business Intelligence (BI) division to become a strategic planning adviser to the board of director and a strong partnership to brand management team, in order to grow the business.I managed 3 managers and 16 assistant managers.My major tasks:1. Brand portfolio analysis to define each brand role and strategy, national and regional level.2. Propose promotion expense… Show more Report directly to Deputy Chief Marketing Officer Marketing Support, my role and responsibility is to develop Business Intelligence (BI) division to become a strategic planning adviser to the board of director and a strong partnership to brand management team, in order to grow the business.I managed 3 managers and 16 assistant managers.My major tasks:1. Brand portfolio analysis to define each brand role and strategy, national and regional level.2. Propose promotion expense budget for each brand.3. Brand activity portfolio analysis to define any activity that should be prioritized for every brand.4. Business quarterly analysis, including brand performance analysis.5. Sharpen the segmentation, targeting and positioning analysis of each brand, in cooperation with brand management team.6. Define consumer research to be conducted and to ensure it is done properly.My major achievements are:1. PT. Gudang Garam Tbk. was the only growing cigarette company in 2017.2. Several business strategic tools had been applied to become main guidance to brand operation such as Brand Activity Matrix. Show less

Report directly to Deputy Chief Marketing Officer Brand Management, I managed all brands under Gudang Garam family, mainly Gudang Garam Signature, Gudang Garam Signature Mild, Gudang Garam International, Gudang Garam Merah, Gudang Garam Djaja and Sriwedari.I am coordinating 4 brand managers and 10 assistant brand managers.My major activities:1. Preparing all new brand launch under Gudang Garam family, i.e. Gudang Garam Signature Mild.2. Developed and established all… Show more Report directly to Deputy Chief Marketing Officer Brand Management, I managed all brands under Gudang Garam family, mainly Gudang Garam Signature, Gudang Garam Signature Mild, Gudang Garam International, Gudang Garam Merah, Gudang Garam Djaja and Sriwedari.I am coordinating 4 brand managers and 10 assistant brand managers.My major activities:1. Preparing all new brand launch under Gudang Garam family, i.e. Gudang Garam Signature Mild.2. Developed and established all surrogate brands to overcome dark market, i.e. Signature Moment and InterSport.My major achievements:1. My team succeed to mark Gudang Garam International as the only major premium SKM-FF brand that still grow in 2016.2. My team succeed to mark Gudang Garam Merah as the only SKT brand that still grow in 2016.3. My team succeed to maintain Gudang Garam Signature performance after its CBP exceeded IDR12k per pack in 2016. Show less

Report directly to General Manager Brand Group Gudang Garam, I managed 2 brands, Gudang Garam International and Gudang Garam Signature.My major brand activities:1. Several new thematic campaigns to sharpen and improve Gudang Garam International brand positioning.2. Developed and established surrogate brand mainly InterSport (for sport activation) and InterMusic (for music activation) in order to enhance modernity and flexibility of the campaign.3. Launched new Gudang Garam… Show more Report directly to General Manager Brand Group Gudang Garam, I managed 2 brands, Gudang Garam International and Gudang Garam Signature.My major brand activities:1. Several new thematic campaigns to sharpen and improve Gudang Garam International brand positioning.2. Developed and established surrogate brand mainly InterSport (for sport activation) and InterMusic (for music activation) in order to enhance modernity and flexibility of the campaign.3. Launched new Gudang Garam Signature in 2013.My major achievements:1. I succeed to stop the declining trend and even booked an extra ordinary sales growth of Gudang Garam International in 2013 in the unfavorable and declining category of SKM Full Flavor category during that period.2. I succeed to stop the declining trend of market share of Gudang Garam International in 2012-2013.3. I succeed to rejuvenate the consumer profile of Gudang Garam International by increasing young smoker more than double.4. I succeed to surpass launch sales target of Gudang Garam Signature in 2013.5. I succeed to accelerate Gudang Garam Signature’s growth in 2014 under limited A&P support.I also managed other brands during certain period such as:1. Gudang Garam Merah (April-November 2009 and February-August 2012).2. Gudang Garam Djaja (April-November 2009 and February-August 2012). Show less

Since August 2005 I managed the biggest Bintang Toedjoe’s brand, Extra Joss. I coordinated 2 staffs (read: Brand Officer) and report directly to Strategic Business Unit (SBU) head.My major brand activities:1. Euro 2008 series of campaign.2. WarJoss Community program. This program exploits Warteg (small traditional restaurant) as Extra Joss loyal seller community.3. World Cup 2006 series of campaign.My major achievements:1. Reached peak performance both sales and market… Show more Since August 2005 I managed the biggest Bintang Toedjoe’s brand, Extra Joss. I coordinated 2 staffs (read: Brand Officer) and report directly to Strategic Business Unit (SBU) head.My major brand activities:1. Euro 2008 series of campaign.2. WarJoss Community program. This program exploits Warteg (small traditional restaurant) as Extra Joss loyal seller community.3. World Cup 2006 series of campaign.My major achievements:1. Reached peak performance both sales and market share in 2006, despite under heavy attack from new aggressive competitor, mainly Kuku Bima Ener-G from Sido Muncul.2. Launch new Extra Joss flavor variant in 2007.3. Setup a solid foundation of new Extra Joss E-Juss launching preparation. Show less

During this period, I was responsible to develop new business unit that focus to explore opportunities in herbal health product. I was assisted by 3 staffs from Brand Officer until Junior Brand Manager, prepared and launched 3 products:1. Irex Max launch programs, including Kado Ulang Tahun Papa campaign and Susu Remaja trade program to jamu stall (Indonesia traditional herbal shop).2. Joss Kid Jenggo launch program.3. Femirex launch program.

Report directly to SBU (Strategic Business Unit) head, managed the implementation of Puyer 16 and Extra Joss Tab’s strategies in 2001, and then Irex’s marketing strategies in the year of 2002.My major achievement is:• Boosted Irex’s sales performance incredibly during 2002.