Chandranath Banerjee Email & Phone Number

Bengaluru, Ka, In

Bengaluru, Karnataka, India

Hyderabad, Telangana, India

Bengaluru, Karnataka, India

Leading key accounts in the dairy & still drinks categories to form and execute 3-year sales and category development plansPartnering with global & cluster teams to develop and roll out new strategic initiatives for the categoriesWorking with research agencies like Nielsen, Global Data, Mintel for an in-depth knowledge of the F&B value chainKey member of the Asia Pacific sustainability team to develop strategies to increase recycling and renewability

Madrid Area, Spain

Kraków Area, Poland

Head of a special project to decipher the key drivers of paint business in Eastern Europe and synergies with the Indian Paint market. This study was undertaken at Bolix SA, Poland, a wholly owned subsidiary of Berger Paints. The final report consisted of a thorough retail audit of the paint industry in Poland with inputs from channel partners, influencers and customers. This was presented to the Board of Directors and at least 3 recommendations were adopted by the organization.

Kolkata, West Bengal, India

Headed interior wall paints category with P&L responsibility encompassing topline, bottom-line management, optimizing product formulations, new product launch, integrated marketing communication, trade marketing & loyalty programsSpearheaded the premiumization of the category by launching premium brand extensions like Berger Silk Glamor & IllusionsAnalyzed consumer insights & research data to successfully launch a new product (Easy Clean Fresh) with a unique RTB… Show more Headed interior wall paints category with P&L responsibility encompassing topline, bottom-line management, optimizing product formulations, new product launch, integrated marketing communication, trade marketing & loyalty programsSpearheaded the premiumization of the category by launching premium brand extensions like Berger Silk Glamor & IllusionsAnalyzed consumer insights & research data to successfully launch a new product (Easy Clean Fresh) with a unique RTB Controlled budgeting and allocation of marketing resources and media planning worth ₹ 50 Cr ($ 8 Mn)Implemented digital marketing techniques viz SEO, social media marketing, social listening tools & blogger engagement Led a team of 5 brand managers. Managed & aligned sales teams at a national level to achieve the category’s value targetsKey Achievements – 1) Doubled the revenues of the segment in 3 years from ₹ 320 Cr to ₹ 750 Cr ($50 Mn to $ 110 Mn) 2) Achieved Nielsen Brand Equity Index of 3.6 - top 18% of all brands operating in India 3) Launched 10 TV commercials & 360° marketing campaigns Show less

Kolkata Area, India

Headed the launch of Berger Express Painting, an innovative & pioneering step in the Indian paint industry. Led an inter-departmental and cross-functional team for market research, project evaluation, pricing, import, pilot test & national launchLed a team of 70 field personnel across the country encompassing sales managers, sales officers and customer executives. Was responsible for their KRA development, training, monitoring and evaluation.Led the team of IT managers to design… Show more Headed the launch of Berger Express Painting, an innovative & pioneering step in the Indian paint industry. Led an inter-departmental and cross-functional team for market research, project evaluation, pricing, import, pilot test & national launchLed a team of 70 field personnel across the country encompassing sales managers, sales officers and customer executives. Was responsible for their KRA development, training, monitoring and evaluation.Led the team of IT managers to design and develop the mobile application to track painting leads from initiation to execution Strategized and executed a 360° awareness campaign, including TVC, Print, Digital, OOH & PR intervention leading to 100,000+ painting enquires from across India, with a 40% conversion. The project resulted in a turnover of ₹ 100 Cr ($15 Mn) 2 years Show less

Kolkata Area, India

Handled the product portfolio of Luxury & Premium emulsions which had a combined annual turnover in excess of INR 200 crores ($ 30 Mn). Key responsibilities: Brand ManagementATL & BTL Campaigns --TV, Print, DigitalDemand Generation, POPs Product Placement StrategiesLiasioning with media & advertising agencies for creative & branding elementsDigital MarketingSocial Media MarketingLoyalty ProgramsNew Product Development- Liasioning with R&D and Market… Show more Handled the product portfolio of Luxury & Premium emulsions which had a combined annual turnover in excess of INR 200 crores ($ 30 Mn). Key responsibilities: Brand ManagementATL & BTL Campaigns --TV, Print, DigitalDemand Generation, POPs Product Placement StrategiesLiasioning with media & advertising agencies for creative & branding elementsDigital MarketingSocial Media MarketingLoyalty ProgramsNew Product Development- Liasioning with R&D and Market Research agencies for the sameProduct LaunchesEvent Management Show less

Chandigarh Area, India

As the branch head, I led all the sales & marketing activities pertaining to the state of Himachal Pradesh (one branch caters to the whole state). Like all sales & marketing profiles, achieving sale targets was the primary aspect of my profile. Supply chain/Inventory management was another critical aspect as no.of SKUs are reasonably high and HP's geographical limitations made it all the more challenging. I was also responsible for New Business Development through market expansion, promotional… Show more As the branch head, I led all the sales & marketing activities pertaining to the state of Himachal Pradesh (one branch caters to the whole state). Like all sales & marketing profiles, achieving sale targets was the primary aspect of my profile. Supply chain/Inventory management was another critical aspect as no.of SKUs are reasonably high and HP's geographical limitations made it all the more challenging. I was also responsible for New Business Development through market expansion, promotional & BTL activities at both customer & channel partner levels Show less

New Delhi Area, India

As MT, I supervised 2 territories covering the urban markets of Moradabad & Ghaziabad and upcountry markets of Western UP. Sales planning, implementation, demand generation through BTL activities & new business generation were the major domains under my jurisdiction. I also supervised administrative & supply-related activities pertaining to the branch.

Bengaluru Area, India

3-month Marketing Research project at the Market Intelligence wing of Dr. Reddy’s LabsThe live project comprised of a pan-India retail chemist audit and cosmetic surgeon survey for primary data for a dermatological product followed by data collation and analysis of the market in India and recommendations to the company for future actions in the segmentAs part of the team I covered regions in the southern and eastern zones (Bangalore, Hyderabad, Kolkata, Jamshedpur)

International Mba (Full-Time), Recipient Of Ie Talent Scholarship

IE Business School has been consistently ranked among the best global B-Schools: #8 in the QS Global MBA Ranking 2019 #3 in the Forbes.

Mba, Marketing & Operations

Activities and Societies: Head-Strategy, Macon (E-Cell of IBS Hyderabad)

Bsc & Msc, Biotechnology, Microbiology, Chemistry

Education record