Chanel Nuttall Email & Phone Number

Auckland, New Zealand

I specialise in designing and implementing marketing technology solutions that drive business growth and enhance customer experiences. My role involves integrating diverse tools and platforms to create seamless, data-driven marketing ecosystems that align with strategic objectives and adapt to evolving market trends.With a blend of strategy and technical expertise, I bridge the gap between marketing and technology to drive results. I’m passionate about leveraging technology to solve complex challenges, foster collaboration, and create impactful marketing strategies that deliver measurable success.

Auckland, New Zealand

Auckland, New Zealand

I leverage my expertise in analytics, marketing automation, and data management to drive organizational success through data-driven decision-making, enhanced customer engagement, and regulatory compliance. With a proactive and collaborative approach, I ensure that our analytics and automation initiatives align with business objectives while maintaining the highest standards of data privacy and compliance.Spearheaded efforts to derive actionable insights and foster data-driven decision-making throughout the organization. Collaborating closely with cross-functional teams, I identify business challenges and opportunities that can benefit from analytics solutions, ensuring alignment with organizational goals and priorities.Ensure that analytics and automation initiatives are strategically aligned and effectively implemented.Drive the development and execution of comprehensive marketing automation strategies aimed at enhancing customer engagement, lead generation, and conversion across multiple channels.Ownership of marketing automation platform, optimizing workflows, automating processes, and maximizing efficiency.Define automation requirements, establish workflows, and integrate systems to facilitate seamless data flow.Monitor and analyze key performance metrics, including campaign performance, lead conversion rates, and customer engagement. Driving comprehensive data consent management strategies to ensure compliance with relevant regulations.Designing email preference strategies to enhance customer engagement while respecting privacy choices.Establish governance protocols for data capture, ensuring accuracy, legality, and ethical use of customer information across all touchpoints.Proactively adapt strategies to ensure compliance and mitigate risks. By monitoring data consent metrics, email engagement rates, and compliance status, I continuously optimize strategies and processes to uphold high standards of data integrity and compliance.

Auckland, New Zealand

Responsibilities as Digital Producer and Marketing Automation Consultant:Marketing Automation: Building and executing targeted consumer email marketing campaigns.Looking after data segmentation and customer targeting, implementing triggers and user journeys.Advanced segmentation based on CRM data as criteria - Assist clients with segmentation creation based on data they hold on their prospects in their CRM platform. Implement automation rules and lead qualification strategies to building a score and grade for prospects.Database cleansing for clients and Investigate database and syncing issues. Ensure optimal syncing across marketing automation platform and CRM.Execute preference management plan, manage bounces, spam and email deliverability. Implement technical setup required to get automation platform running - email sending domain, ip whitelisting and CNAME.Place tracking code on multiple channels for attribution tracking. Craft conversion landing pages for gated content - webinar, event and whitepapers. Form handler creation, implementation and testing - capture form data and post it to the automation platform. Form handler and salesforce web-to-lead form integration, that allows automatic lead capture in CRM platform.Email Marketing:Managing email projects through a marketing calendar to ensure accurate and timely delivery.Participating in driving eDM marketing strategies to increase site traffic, using responsive and dynamic content, subject line testing and creative optimisation.Send trigger based campaigns, sequence and scheduled emails. A/B testing and dynamic content creation. Advanced render testing for emails on different platforms. Editing HTML templates - alignment, padding, margins. Adjusting non responsive foreign elements in a responsive email template. Facebook advertising and Adwords optimisation.

Cape Town Area, South Africa

As Marketing Operations Manager I manage all inbound marketing campaigns and content marketing projects for the marketing department. I ensure we implement marketing elements appropriately and that the correct measurement metrics are in place. Additionally my focus has also shifted to Marketing automation. This includes using tools for A/B testing, lead nurturing, creating customer journeys through workflows and lead scoring. This involves looking at our content and ensuring we create top, middle and bottom of the funnel content targeted at specific segments based on certain behaviours.What I can do for you:Email Marketing and Marketing AutomationEvent and Brand ManagementCampaign and Project ManagementBudget ManagementSocial Media and Content Marketing Programs I use:Email:Exact Target, MailChimp, ConstantContact, TouchbasePro, Litmus and Act-on, Send with us, Rocketseed and Exclaimer. Social:Hootsuite, Klout, Bitly - Facebook, Twitter, Google+ and LinkedInCMS:ModX, WordPress and EpiserverAffiliates:Commission Junction HTML:Dreamweaver and SublimeOffice:Advanced Excel, PowerPoint, Word and OutlookPPC:Google AdwordsReporting:Google Analytics. Design: Gimp and Canva

Gardens, Cape Town

I was hired as the junior marketing coordinator (Feb 2012- May 2013). I was in charge of traffic management, operations management of branding collateral and event management for Tech meetups, conferences and networking events.I was promoted in May 2013 to Marketing Planner. My responsibilities were still the same however I spearheaded one of the biggest tech conferences in Africa – Net Prophet. I arranged the entire event from sourcing speakers and sponsors, Wi-Fi for the day and the visual effects. I arranged Net Prophet’s and in my last year Julian Assange was the headline speaker.Areas of focus:Event and Brand ManagementSocial Media and PRReporting and AnalyticsCampaign Management

Cape Town

Coordinate RSAWEB, Evenflow and Ramp Foundation events from inception to completion. Events coordinator for one of South Africa's Biggest Tech and Entrepreneurial Events-Net Prophet.Brand ManagementTraffic and Marketing Team CoordinationSupplier ManagementSocial Media for RSAWEB Writing of Newsletters and Blogs for RSAWEB and EvenflowEvent Coordination for internal events Market analysis and planningGoogle Analytics and OpenXCoordination of online advertisingMarket Research for RSAWEB, Evenflow and Ramp

Bellville

Basic Events CoordinationMarketing Plans Market analysis and research Marketing Admin

Bellville

Conduct Market Analysis Compile Marketing PlansSocial Media Basic Graphic Design - Indesign and Photoshop Supplier managementMarketing AdministrationEvents Coordination

Hons. Bcomm, Business Management(Marketing Management)

Cum Laude Graduate

Bcomm, Management Sciences (Marketing&Financial Management)

Hons, Bcomm Marketing Management